Icade Logo

Icade Logo PNG

Meaning and History

The first investment firm logo appeared in 2003, immediately after the rebranding of the SCIC group. Its main element is the “Icade” lettering in a strict sans-serif typeface. There is no hidden meaning in the name: it is derived from Immobiliere Caisse des Depots’ words. On the right is a figure resembling the letter “i.” It consists of a square and a parallelogram. The color scheme is simple – white on blue.

On February 13, 2016, the company introduced a different logo. As CEO Olivier Wigniolle noted, the business changed its strategy over 15 years, so it was necessary to modernize the visual identity. He believed the new style was more customer-centric and less institutionalized.

The modern logo also has the “Icade” inscription, but it looks completely different from the previous version. The top of the letter “A” is slightly cut off, which has become a recognizable brand identity. The motto “L’immobilier de tous vos futurs” is written under the bottom, obtained after a partial rebranding.

Another feature of the graphic sign is the original background. In the background, there are large chaotic spots of different colors. The palette includes blue, cyan, and green. One “cloud” consists of many black dots lined up at the same distance from each other.

Font and Colors of the Emblem

The Icade logo font is a classic version of the Sans Serif category. These are wide sans serif uppercase letters – chopped, smooth, even. In this case, they are distinguished by strict geometry and the absence of the upper left part “A.” It has half the top cut off, so the right side is slightly higher.

The color scheme consists of white (lettering), black (dots), blue (speckled cloud), green (another chaotic spot), and cyan (third cloud).

Icade color codes