ICP Logo PNG
The ICP logo is clear and high-tech, signifying progress, motion, and innovation. It resonates with the company’s core products and conveys the corporation’s main values.
ICP is a private industrial group engaged in various coatings, branding, and packaging materials. It owns 12 manufacturing sites and distribution centers in Asia, South America, and North America, employing 500 people. The annual revenue is $700 million.
Meaning and History
The modern corporation has expanded beyond its home country in just a few years and now sells products worldwide. The presence of two logos indicates two main groups and directions: ICP Building Solutions Group (BSG) and ICP Industrial Group (IG). The former is involved in coatings, sealants, insulation, adhesives, etc. The latter focuses on the printing sector and packaging materials. Both emblems are interchangeable and can be used in either direction, with their signatures as needed.
What is ICP?
ICP is a manufacturer of fencing and coatings for roofs, floors, sports fields, and the environment, headquartered in Andover. Audax Private Equity owns the company. It owns about 25 brands and has 33,000 permanent clients worldwide.
2015 – today
The logo consists of the abbreviation ICP set within a square frame. The letters stand for Innovative Chemical Products, as the company uses modern technologies and chemical processes to create coatings.
The green square extends from the letter I, symbolizing a coating or packaging. Smooth, beautiful, and durable. Often, flooring and packaging elements have a square or rectangular shape. The green line seems to have been drawn with a laser, suggesting the creation of prints with special equipment. The stripe also indicates a sealant for sealing joints and seams.
The green color signifies the safety of the materials and their minimal environmental impact in eco-friendly production.
2015 – today
The BSG brand symbol consists of a unique triangular shape composed of multicolored dots. The composition creates a sense of movement, flow, and distribution. It represents the company’s core values: energy efficiency, eco-friendliness, and modern technologies. Together, they enable the group to produce in-demand, long-lasting coatings.
The pattern of separate elements conveys the idea of a top-notch product through quality details. The perfect coating includes many components. Compliance with technology, the right raw materials, modern equipment, and competent, passionate workers, all combined, leads to the desired result.
The geometrically precise placement of dots indicates the use of machinery, automation, and calculations necessary in production.
An inscription follows the figure. To distinguish the company among dozens of firms named ICP, the full name of the corporation, ICP Building Solutions Group, is added to the logo. However, the last three words are placed below the large abbreviation and written in a small, semi-transparent font. This approach restores the identity’s uniqueness. When the logo is used for the second group, the word “Industrial” appears at the bottom.
In 2023, ICP Industrial was acquired by Stahl, and now BSG and IG are owned by different companies, so changes to the visual identity can be expected.
Font and Colors
The logo palette includes green, blue, orange, and gray colors.
- Blue represents the manufacturer as technologically advanced, precise, and thoughtful. Their products always match the dimensions. Production adheres to rules and technical requirements.
- Green signifies eco-friendliness and product safety. They blend perfectly into the natural landscape.
- Orange conveys technologies that conserve heat and create a cozy atmosphere thanks to ICP coatings.
- Gray indicates consistency and methodical work.
The font is simple and even, demonstrating the ease of movement on the company’s coatings. Capital letters symbolize the high fences produced by ICP and the manufacturer’s global scale. Extended elements are associated with floor coverings.