IMDb Logo

IMDb LogoIMDb Logo PNG

When looking at the IMDb logo, the user feels like he is in front of a cinema screen. The emblem shows that on the resource, you can discuss films of interest and learn about the impressions of other moviegoers even before viewing.

IMDb: Brand overview

Founded:October 17, 1990
Founder:Col Needham
IMDb is the largest online resource dedicated to information about cinema, with the ability to publish reviews and ratings to users worldwide. The platform was launched in 1990. Three years later, the official website appeared. Today, the IMDb trademark is owned by the Amazon group. Users of the site have access to up-to-date information about more than a million films, series, cartoons, etc.

Meaning and History

IMDb Logo History

The platform’s official website has been functioning for a long time, so it is not surprising that the logo has changed four times. Unique is the original version, which was radically different from subsequent changes.

Today IMDb is the most authoritative resource with a huge database of films. At the same time, the visual identity of the platform is quite simple and concise when it comes to details. Thus, it is immediately remembered by movie lovers.

In the last four logo variations, only minimal changes were made. In bold black letters, the brand name was inside a bright yellow rectangle with rounded corners. Thanks to the contrast of the color used for the name and the background, a feeling of confidence and authority is created. As mentioned above, since 2001, minimal changes have been made to this format. It could be a minimal change in the color palette, work with background contours, etc.

What is IMDb?

First of all, it is an opportunity to always stay up to date with the latest news from the world of cinema. Registered users can leave their opinion about the movie they have watched by posting their own opinion.

1993 – 2001

IMDb Logo 1993

The first version of the logo appeared immediately after the platform’s official website launch. It conveyed the specialization of the resource so that the potential user did not even need to go to the main page to understand what exactly the project was doing. The logo consisted of two elements. On the right was the platform’s name, namely “The Internet Movie Database.” On the left, there is a film with a film and the inscription “Welcome to.” The entire logo is in black on a white background. At the same time, the verbal inscription dedicated to the platform’s name also contains a shadow, which makes the logo even more realistic.

2001 – 2012

IMDb Logo 2001

After eight years of using the original version of the logo, it was decided to make a radical change to it. At this stage, not the full name of the platform was used, but the abbreviation “IMDb.” The verbal inscription is made in a classic font, black capital letters, except for the lowercase “b,” without serifs. It is inside a yellow background with rounded corners. Moreover, the double frame creates a sense of volume. Visually, the yellow background is associated with a gold nugget.

2012 – 2016

IMDb Logo 2012

The previous version of the logo was very popular, but it was also replaced after 11 years of use. Visually, it has been greatly simplified. The platform’s name is slightly increased, but the writing style remains identical to the 2001-2012 version. The frame did not have a double outline. At this stage, it was a rectangle with rounded corners. At the same time, the use of a gradient creates a golden effect, making the logo more attractive to the target audience.

2016 – 2018

IMDb Logo 2016

At this stage, only one element was added to the IMDb logo. This is the black outline of the frame. The title and background have not changed.

2018 – today

IMDb Logo

The actual today logo almost completely repeats the version of 2012-2016. The only difference is that the golden gradient has been changed to classic yellow. The black outline on the frame has been removed. The name has remained unchanged. At this stage, the IMDb platform began to rightly be considered one of the most reputable on the market. The chosen color scheme conveys the positive charge and ambitions of the project.

Font and Colors

IMDb Emblem

The logo was created using a bold sans-serif typeface, close to Impact T.

The platform was chosen yellow-black color scheme. It was used in almost all stages of the functioning of the largest database of films. In the future, this particular element is likely to remain unchanged as users worldwide remember it.

IMDb Symbol

IMDb color codes

JonquilHex color:#f6c700
RGB:246 199 0
CMYK:0 19 100 4
Pantone:PMS 116 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C