This family sets the whole world in motion. The Incredibles logo represents kind and super-capable heroes. Their benevolence and humor allow them not to lose their hearts in difficult situations and always emerge victorious in the fight against evil.
Incredibles: Brand overview
Meaning and History
The development team has created a world where everything is thought out to the smallest detail. They designed a space ideal for living, reproduced each character’s appearance with anatomical precision, and detailed the skin and hair. But the most amazing thing is that many had never dealt with 3D graphics before filming Incredibles. Not long before that, some designers and artists were working on a 2D cartoon – The Iron Giant. Both projects’ authors are the same person – animator, screenwriter, and director Phillip Bradley Bird. At first, he made an unsuccessful debut with The Iron Giant but was later rehabilitated when Pixar signed him a contract to create several animated films.
The Bird had the idea for Incredibles for a long time – back in 1993. He wrote the script before collaborating with Pixar, so he didn’t initially adapt it for 3D animation. So, it turned out to be one of the most difficult jobs for the studio, as it used to avoid human characters. Bird’s team also did not know how to bring people to life using computer graphics: they were used to 2D and had never dealt with 3D programs. And Bird did not want to compromise and was against taking something out of his story. He asked Pixar’s creative executives to identify the most disaffected and disaffected designers who had failed to reach their potential and allowed them to bring their crazy ideas to life.
Incredibles is famous for its complex visual effects and thoughtful images. Each superhero from the family wears his costume with an “i” on his chest. This symbol eventually became the cartoon’s logo. But where did it come from? According to the plot, all the outfits were created by designer Edna Marie “E” Mode. Phillip Bradley Bird himself voiced this eccentric woman because no one but him could reproduce the Japanese-German accent. He also designed the appearance of the characters, so he was the one to be a huge contributor to the emblem’s design.
What is Incredibles?
Incredibles is an animated film by Pixar Animation Studios, inspired by spy thrillers and retro comics of the 1960s. It was released in 2004 by Walt Disney Pictures. Four years later, its sequel, Incredibles 2, was released. The original plot reveals the story of a family forced to hide their superpowers and pretend to be ordinary people. But circumstances lead them to save the world.
2001 – 2003
2004
The logo, first introduced to audiences in 2014 with the premiere of “The Incredibles,” quickly became iconic and symbolic. It features a black oval framed by two orange arcs on the sides. The left arc narrows from top to bottom, while its mirror image on the right points in the opposite direction. At the center of the emblem is the yellow letter “i,” composed of a truncated rectangle and a circle with a white dot inside. The distinctive shape of these elements gives the logo a resemblance to a burning candle.
The film’s title is positioned below, rendered in a bold, black, grotesque font. An interesting feature is the varying height of the letters in the word: the closer the letters are to the center, the shorter they become.
This logo perfectly captures the spirit of the time when the “Incredibles” brand was just beginning to win viewers’ hearts. The orange and yellow colors symbolize energy, warmth, and family bonds, aligning perfectly with the movie’s theme. The black color adds contrast, emphasizing the importance and strength of the main characters. The simple yet memorable design embodies the balance between family values and superhero adventures, making the movie such a popular and beloved project.
2018
Incredibles: Interesting Facts
“The Incredibles” series, with the original movie in 2004 and its sequel in 2018, are cherished Pixar films known for mixing superhero action, family life, and humor.
- Human Focus: “The Incredibles” was Pixar’s first movie centered on human characters, leading to new animation techniques for realistic movements and expressions.
- Brad Bird’s Direction: Both movies were directed by Brad Bird, known for “Iron Giant.” They reflect his views on creativity and excellence.
- Early Superhero Film: Released before the superhero movie craze, “The Incredibles” showed the potential for superhero stories, even before the Marvel and DC universes exploded in popularity.
- Successful Sequel: “Incredibles 2” broke records as the highest-grossing animated film at its release, proving its lasting appeal.
- Spy Film Influence: The movies pay homage to 1960s spy films in design, music, and plot, giving them a classic yet modern feel.
- Deep Villains: The series features villains with personal reasons against superheroes, adding layers to the story. Syndrome and Screenslaver’s motives touch on themes like idolatry and the impact of technology.
- Voice Cast: The cast includes Craig T. Nelson, Holly Hunter, and Samuel L. Jackson, with Brad Bird voicing the unforgettable Edna Mode, the superhero costume designer.
- Edna Mode: Inspired by real-life figures like Edith Head, she stands out for her unique personality and design sense, making her a fan favorite.
- Animation Progress: “Incredibles 2” showed off advancements in animation, with more detailed visuals and complex action scenes, highlighting Pixar’s ongoing innovation.
The “Incredibles” movies stand out for their blend of superhero and family elements, marked by Pixar’s knack for appealing to audiences of all ages. They’ve left a significant mark on both animation and superhero film genres.
Font and Colors
The Incredibles symbol was designed with a superhero logo because Bradley Bird took inspiration from classic comics. As the ideological inspirer, screenwriter, and director of the cartoon, he deserves the main credit for the design of the logo. The first letter of the media franchise’s title is placed in the same oval as the Batman bat. True, the base’s color is different. In addition, the Incredibles logo has additional elements: two expanding diagonal lines that create a movement effect.
The movie poster featured the same inscription as the logo. The developers used their design for it, and only then Jens R. Ziehn came up with a similar sans serif typeface called The Incredibles. Some letters are made in the Greek style, which is especially noticeable in the zigzag “S,” as well as in the beveled “E,” “L,” and “I.”
The emblem combines bright “superhero” colors—orange and yellow—with the classic white and black.