The Incredibles media franchise is a series of cartoons about the life of an American family. This is a classic superhero story in which characters atypical for the chosen genre take part: mom, dad, teenage daughter, ten-year-old son, and baby. All of them have superpowers based on stereotyped beliefs. Dad is, as expected of him, super strong. Mom is flexible because she does a lot of things at the same time. The daughter knows how to be invisible because she is an insecure girl. The eldest son has an overabundance of adolescent energy, while the youngest has a huge supply of unmanifest opportunities.
Meaning and History
The development team has created a whole world where everything is thought out to the smallest detail. They designed a space ideal for living, reproduced each character’s appearance with anatomical precision, and detailed the skin and hair. But the most amazing thing is that before filming Incredibles, many of them had never had to deal with 3D graphics. Not long before that, some of the designers and artists were working on a 2D cartoon – The Iron Giant. Both projects’ authors are the same person – animator, screenwriter, and director Phillip Bradley Bird. At first, he made an unsuccessful debut with The Iron Giant but was later rehabilitated when Pixar signed him a contract to create several animated films.
The Bird had the idea for Incredibles for a long time – back in 1993. He wrote the script before collaborating with Pixar, so he didn’t initially adapt it for 3D animation. So it turned out to be one of the most difficult jobs for the studio, which used to avoid human characters. Bird’s team also did not know how to bring people to life using computer graphics: they were used to 2D and had never dealt with 3D programs. And Bird did not want to compromise and was against taking something out of his story. He asked Pixar’s creative executives to identify the most disaffected and disaffected designers who had failed to reach their potential and allowed them to bring their crazy ideas to life.
Incredibles is famous not only for the most complex visual effects but also for thoughtful images. Each superhero from the family wears his costume with an “i” on his chest. This symbol eventually became the cartoon’s logo. But where did it come from? According to the plot, all the outfits were created by designer Edna Marie “E” Mode. Phillip Bradley Bird himself voiced this eccentric woman because no one but him could reproduce the Japanese-German accent. And he also designed the appearance of the characters, so he was the one to be a huge contributor to the emblem’s design.
Viewers first saw the iconic “i” logo in 2014, when Incredibles premiered. It looks like a black oval with two orange arcs around the edges. The strip on the left tapers from top to bottom. And its exact copy on the right side is directed in the opposite direction. The yellow “i” in the center consists of a cut-off rectangle and a circle with a white dot inside. Due to the characteristic shape of the elements, it resembles a lighted candle. The title of the cartoon is written at the bottom in grotesque black font. The height of the letters in a word differs: the closer they are to the middle, the lower.
Font and Colors of the Emblem
The Incredibles symbol was designed along the lines of superhero insignia because Bradley Bird took inspiration from classic comics. As the ideological inspirer, screenwriter, and director of the cartoon, he deserves the main credit for the design of the logo. The first letter of the title of the media franchise is placed in the same oval as the Batman bat. True, the color of the base is different. In addition, the Incredibles logo has additional elements: two expanding diagonal lines that create a movement effect.
The movie poster featured the same inscription as the logo. The developers used their design for it, and only then Jens R. Ziehn came up with a similar sans serif typeface called The Incredibles. Some letters are made in the Greek style, which is especially noticeable in the zigzag “S,” as well as in the beveled “E,” “L,” and “I.”
The emblem combines bright “superhero” colors: orange and yellow. They are combined with the classic combination of white and black.