Instagram is an application with social network functions where you can share photos and videos. It also allows you to take pictures, clips, and apply a variety of filters to them. Its founders are students Kevin Systrom and Mike Krieger. The project launch date is October 2010.
Meaning and History
The basic field of activity of the company of the same name and social platform is the publication of images, which is reflected in the company logo. The ability to post video files appeared much later, necessitating a redesign. But the idea has always been the same: communication using personal photo and video content. Therefore, the original version of the emblem sometimes changed but remained within the framework of the concept.
Two icons belong to this period at once: one debut, the second corrected. The first logo shows the camera, shown in full face. This is Polaroid, in which pictures are printed immediately after clicking on the button. According to another version, the logo shows a retro camera from the tripod category, which was photographed at the beginning of the last century. In any case, the service attracted the attention of the majority and caused demand among users.
2010 – 2011
The second emblem was developed after a massive influx of visitors interested not only in photo publications but also in the placement of video clips. Following the principles of modernity, as well as the relevance of requests, designers corrected the icon, focusing on the camera lens. It is enlarged and moved to the very center. At the top right, as expected, is the viewfinder window. On the left side are vertical rainbow stripes emerging from the abbreviated name of the platform – “Inst.” It is written in uppercase Billabong font.
2011 – 2016
In 2011, branding experienced minor adjustments. Service owners highlighted some elements and introduced new ones. For example, bright stripes now look distinctly due to sufficient width. The camera lens has become detailed and looks like a real one because it has added glare, highlights, and 3D volume. The inscription was also redone: the letter “a” and the original font of our design appeared in it.
2016 – present
In this version, the designers decided to get away from the classic image of the camera: they retained only the schematic outlines. As a result, the corporate logo looks futuristic, focusing on the interest of visitors. The modern logo contains four elements: a lens (in the middle), two details of the “body” (around), and a dividing line. The color scheme has become brighter – in the form of a gradient from light pink to deep purple with white lines.
Instagram Logo Wordmark
Instagram uses a logo based on the legendary Polaroid camera. During this time, his image has evolved from realistic to sketchy. The image is made in the full face with the main technical elements: buttons and a lens. The color of the emblem varied in the same way – from real to abstract. It now includes a range of yellow-pink-purple in the gradient.
2010 – 2013
At the time of the corporate inscription’s appearance, it was as similar as possible to the handwritten one. The initial “I” with an upper oval and an elongated leg, as well as “m” with elements of different heights and “s,” close to the printed version, stood out especially.
2013 – 2015
In May 2013, a new word designation was approved, developed to order by the agency Mackey Saturday. This version is much smoother than the previous one and resembles a neat calligraphic handwritten text.
2015 – 2016
The designers tweaked the color of the word “Instagram” to suggest an enhanced blue.
2016 – present
On May 11, 2016, the interface color was changed to black, leaving all other elements the same.
Font and Color of the Emblem
Initially, the graphics palette included the original Polaroid camera colors: gray, beige, brown, black, white, greenish with reflections, and rainbow marker. Later, a bright version appeared with a predominance of purple, pink, red, and white shades. The text part’s gamut is more meager: it consists of black, cyan, and blue. On the logo, the font is handwritten, calligraphic, strictly vertical, without inclination.