Instagram Logo

Instagram LogoInstagram Logo PNG

An accurate and vivid reflection of the brand’s essence is the Instagram logo, in a concise and understandable design. The LAN function of sharing and communicating via photo/video is symbolized by a futuristic image of a camera sign combined with an eye-catching calligraphic font.

Instagram: Brand overview

Founded: October 6, 2010
Founder: Kevin Systrom, Mike Krieger
San Francisco
Instagram is an application with social network functions where you can share photos and videos. It also allows you to take pictures, clips, and apply a variety of filters to them. Its founders are students Kevin Systrom and Mike Krieger. The project launch date is October 2010.

Meaning and History

Instagram Icon Logo History

The basic field of activity of the company of the same name and social platform is the publication of images, which is reflected in the company logo. The ability to post video files appeared much later, necessitating a redesign. But the idea has always been the same: communication using personal photo and video content. Therefore, the original version of the emblem sometimes changed but remained within the framework of the concept.

What is Instagram?

Instagram is a global social network where users can post and edit photos. It offers the option to add geotags and hashtags for convenient search and viewing. The platform was launched in 2010 for iOS, and now it is compatible with the most popular systems. Its creators are Mike Krieger and Kevin Systrom, while the current owner is Meta Platforms.


Instagram icon Logo 2010
Old instagram logo

Two icons belong to this period at once: one debut, the second corrected. The first logo shows the camera, shown in full face. This is Polaroid, in which pictures are printed immediately after clicking on the button. According to another version, the logo shows a retro camera from the tripod category, which was photographed at the beginning of the last century. In any case, the service attracted the attention of the majority and caused demand among users.

2010 – 2011

Instagram icon Logo 2010-2011

The second emblem was developed after a massive influx of visitors interested not only in photo publications but also in the placement of video clips. Following the principles of modernity, as well as the relevance of requests, designers corrected the icon, focusing on the camera lens. It is enlarged and moved to the very center. At the top right, as expected, is the viewfinder window. On the left side are vertical rainbow stripes emerging from the abbreviated name of the platform – “Inst.” It is written in uppercase Billabong font.

2011 – 2016

Instagram icon Logo 2011-2016

In 2011, branding experienced minor adjustments. Service owners highlighted some elements and introduced new ones. For example, bright stripes now look distinctly due to sufficient width. The camera lens has become detailed and looks like a real one because it has added glare, highlights, and 3D volume. The inscription was also redone: the letter “a” and the original font of our design appeared in it.

2016 – 2022

Instagram icon Logo 2016-present

In this version, the designers decided to get away from the classic image of the camera: they retained only the schematic outlines. As a result, the corporate logo looks futuristic, focusing on the interest of visitors. The modern logo contains four elements: a lens (in the middle), two details of the “body” (around), and a dividing line. The color scheme has become brighter – in the form of a gradient from light pink to deep purple with white lines.

2022 – today

Instagram Logo

The current Instagram logo is almost identical to the previous version. There is no difference in the layout of the elements and the design, but in applying the color scheme, it is visible. The modern emblem is much brighter and more colorful than the previous one. Moreover, the bias is made in the neon spectrum, which is why the sign has more gold and pink fuchsia shades. At the same time, the transition between them is very harmonious because the developers applied a gradient. Yellow, for example, starts in the middle and occupies the bottom of the logo. Pink goes from top to bottom and smoothly flows to the right. Blue is also present but in limited quantities. It can only be seen at the top left. The improvised camera remains the same and looks like a square with smoothed corners, a circle in the center, and a white dot on the right.

Instagram Logo Wordmark

Instagram Logo History

Instagram uses a logo based on the legendary Polaroid camera. During this time, his image has evolved from realistic to sketchy. The image is made in the full face with the main technical elements: buttons and a lens. The color of the emblem varied in the same way – from real to abstract. It now includes a range of yellow-pink-purple in the gradient.

2009 – 2010

Instagram Logo 2009

The inscription was bold and lowercase. Massive black letters stood out distinctly against the white background. They were smooth, rounded, and without internal corners and serifs. Both “b” s had diagonal cuts at the top. The ‘r,’ ‘n’ and ‘u’ at the bottom had miniature curves of the same shape.

2010 – 2013

Instagram Logo 2010-2013

At the time of the corporate inscription’s appearance, it was as similar as possible to the handwritten one. The initial “I” with an upper oval and an elongated leg, as well as “m” with elements of different heights and “s,” close to the printed version, stood out especially.

2013 – 2015

Instagram Logo 2013-2015

In May 2013, a new word designation was approved, developed to order by the agency Mackey Saturday. This version is much smoother than the previous one and resembles a neat calligraphic handwritten text.

2015 – 2016

Instagram Logo 2015-2016

The designers tweaked the color of the word “Instagram” to suggest an enhanced blue.

2016 – today

Instagram Logo 2016-present

On May 11, 2016, the interface color was changed to black, leaving all other elements the same.

Font and Colors

Instagram Emblem
Instagram logo black and white

Initially, the graphics palette included the original Polaroid camera colors: gray, beige, brown, black, white, greenish with reflections, and rainbow marker. Later, a bright version appeared with a predominance of purple, pink, red, and white shades. The text part’s gamut is more meager: it consists of black, cyan, and blue. On the logo, the font is handwritten, calligraphic, strictly vertical, without inclination.

Instagram color codes

Byzantine Blue Hex color: #405de6
RGB: 64 93 230
CMYK: 72 60 0 10
Pantone: PMS 2728 C
Majorelle Blue Hex color: #5b51d8
RGB: 91 81 216
CMYK: 58 63 0 15
Pantone: PMS 266 C
Medium Violet Hex color: #833ab4
RGB: 131 58 180
CMYK: 27 68 0 29
Pantone: PMS 7442 C
Medium Red Violet Hex color: #c13584
RGB: 193 53 132
CMYK: 0 73 32 24
Pantone: PMS 219 C
Cherry Hex color: #e1306c
RGB: 225 48 108
CMYK: 0 79 52 12
Pantone: PMS 191 C
Neon Red Hex color: #fd1d1d
RGB: 253 29 29
CMYK: 0 89 89 1
Pantone: PMS Bright Red C
Portland Orange Hex color: #f56040
RGB: 245 96 64
CMYK: 0 61 74 4
Pantone: PMS 171 C
Burnt Orange Hex color: #f77737
RGB: 247 119 55
CMYK: 0 52 78 3
Pantone: PMS 165 C
Yellow Orange Hex color: #fcaf45
RGB: 252 175 69
CMYK: 0 31 73 1
Pantone: PMS 1375 C
Jasmine Hex color: #ffdc80
RGB: 252 179 69
CMYK: 0 31 73 1
Pantone: PMS 134 C
Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C