Instagram Logo

Instagram Logo PNG

The Instagram logo, with its succinct and comprehensible design, serves as an accurate and vivid reflection of the brand’s essence. The LAN feature, which enables photo/video sharing and interaction, is symbolized by a futuristic camera sign image combined with an appealing calligraphic font.

Meaning and History

The main activity of the eponymous company and social platform is image publishing, as reflected in the company’s logo. The ability to post video files came much later, necessitating a redesign. However, the idea has always remained the same: communication through personal photo and video content. Therefore, the initial version of the emblem sometimes changed but remained within the concept.

What is Instagram?

Instagram is a global social network where users can post and edit photos. It offers the option to add geotags and hashtags for easy searching and viewing. The platform was launched in 2010 for iOS and is now compatible with the most popular systems. Its creators are Mike Krieger and Kevin Systrom, and its current owner is Meta Platforms.

2010

Old instagram logo

This period includes two icons: one debut and the other revised. The first logo featured a camera depicted head-on. It’s a Polaroid, where photos print immediately after pressing the button. Alternatively, the logo shows a retro camera from the tripod category, used for photography in the early last century. Regardless, the service attracted most users’ attention and was in demand.

2010 – 2011

The second emblem was developed after a massive influx of visitors interested in photo publications and posting videos. Adhering to modern principles and the relevance of requests, the designers adjusted the icon, emphasizing the camera lens. It’s enlarged and placed in the center. The viewfinder window is appropriately on the top right. On the left are vertical rainbow stripes, emerging from the platform’s shortened name – “Inst,” written in the Billabong font.

2011 – 2016

In 2011, the branding underwent minor changes. The owners highlighted some elements and introduced new ones. For example, the bright stripes now look distinct due to sufficient width. The camera lens became detailed, looking real with added highlights, lighting, and 3D volume. The inscription was also redesigned: it included the letter “a” and an original custom-designed font.

2016 – 2022

In this version, the designers decided to depart from the classic camera image, retaining only schematic outlines. As a result, the brand logo looks futuristic, capturing visitors’ attention. The modern logo contains four elements: the lens (in the center), two “body” parts (around), and a dividing line. The color scheme became brighter – in a gradient from light pink to deep purple with white lines.

2022 – today

The current Instagram logo is almost identical to the previous version. There are no differences in the placement of elements and design, but the application of the color scheme is noticeable. The modern emblem is much brighter and more colorful than its predecessor. Moreover, it leans towards the neon spectrum, so the sign has more golden and pink-fuchsia shades. The transition between them is very harmonious, as the developers used a gradient. Yellow, for instance, starts from the middle and occupies the lower part of the logo. Pink goes from top to bottom and smoothly flows to the right. Blue is also present but in a limited amount. It can only be seen in the top left corner. The improvised camera remained the same, looking like a square with rounded corners, a circle in the center, and a white dot on the right.

Instagram Logo Wordmark

Instagram uses a logo based on the legendary Polaroid camera. Over time, its image has evolved from realistic to schematic. The image is executed head-on with the main technical elements: buttons and the lens. The emblem’s color changed likewise – from real to abstract. It now includes a yellow-pink-purple gradient.

2009 – 2010

The inscription became bold and lowercase. Massive black letters were distinct against a white background. They were smooth and rounded, without internal angles or serifs. Both “b” letters had diagonal cuts at the top. The letters “r,” “n,” and “u” at the bottom had miniature bends of the same shape.

2010 – 2013

By the time the corporate inscription appeared, it closely resembled handwritten text. Especially notable were the initial “I” with an upper oval and elongated leg, and “m” with elements of different heights, and “s,” close to the print version.

2013 – 2015

In May 2013, a new wordmark was approved, custom-designed by the agency Mackey Saturday. This version is much smoother than the previous one, resembling a neat calligraphic handwritten text.

2015 – 2016

The designers changed the color of the word “Instagram,” making it a more saturated blue.

2016 – today

On May 11, 2016, the interface color changed to black, while all other elements remained the same.

Font and Colors

Instagram logo black and white

Initially, the graphic palette included the original colors of the Polaroid camera: gray, beige, brown, black, white, greenish with reflections, and a rainbow marker. Later, a bright version appeared, predominated by purple, pink, red, and white shades. The textual part’s palette is more modest, consisting of black, blue, and navy. The logo’s font is handwritten, calligraphic, strictly vertical, without any tilt.

Instagram color codes

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