Isles of Scilly Skybus Logo PNG
Isles of Scilly Skybus: Brand overview
Isles of Scilly Skybus was founded in March 1984 in response to the need for air service between mainland England and the remote Isles of Scilly off the coast of Cornwall. The airline began operations that same year, operating flights between Land’s End and Newquay airports and St Mary’s Airport, located on the main island of Scilly.
Initially, Skybus operated flights using Britten-Norman Islander propeller aircraft, which were well suited to the short runways of the Isle of Scilly. By the early 1990s, the airline had expanded its service area to Penzance, providing connections to major UK cities. Passenger numbers have grown steadily over the years as the airline has become a vital link to the small island community of Skilly.
Skybus has recently modernized its fleet with more comfortable and spacious Twin Otter aircraft. The airline continues to operate year-round service between Lands End/Newquay and St. Mary’s, playing an important role in promoting tourism and commerce and providing a link to the remote island community.
Despite being a small niche operator, carrying around 7,000 passengers annually, Skybus has remained the most important provider of air services to the Isle of Scilly for nearly four decades. Skybus’ main focus is on maintaining the vital air service to mainland England, which has played an important role in the growth and development of the Isle of Scilly.
Meaning and History
1984 – today
The Isles of Scilly Skybus logo incorporates the last word of the airline’s name. It is an elegant beige and gray lettering that harmonizes angles and curves. The thickness of all the strokes is about the same, further enhancing the visual balance. The space between the letters “k” and “y” is narrower than all other letters. Below are four stripes in the colors of the British flag: two red and two blue. They are arranged in pairs and resemble abstract wings. Their curved shape conveys the fluidity and lightness of flight.
The choice of beige and gray colors for the inscription gives the logo refinement and sophistication. The changing space between the letters, especially between the “k” and “y,” adds a unique feature, subtly drawing attention to this area. The inclusion of stripes in the colors of the British flag is indicative of the airline’s national identity. The abstract wings formed by these stripes bring to mind thoughts of flight, reinforcing the airline’s core service offering.
