ItAli Airlines S.p.A. Logo PNG
ItAli Airlines S.p.A: Brand overview
Italian entrepreneur Giuseppe Spadaccini founded ItAli Airlines in 2003 with an ambitious vision of a new private carrier. Headquartered in Rome, Italy, the airline was envisioned to operate domestic and international flights.
The initial fleet of aircraft consisted of several McDonnell Douglas MD-82 jets, and flights were scheduled to begin in 2004. However, the airline encountered serious obstacles in obtaining an operator’s certificate from the Italian authorities. This prevented ItAli from starting flights, and it was forced to temporarily lease its aircraft and crews from other airlines.
Soon, financial difficulties began, debts piled up, and losses grew. It was only in January 2011, after numerous delays, that ItAli was able to start passenger transportation, opening flights between Rome and Catania. However, this proved to be short-lived. Already two months after starting operations, on March 11, 2011, ItAli was forced to stop all flights.
The airline attributed its downfall to external factors and the difficulties of financial restructuring, which proved impossible. During the short period of its operation, ItAli managed to carry about 15,000 passengers, with about 50 employees.
Meaning and History
2003 – 2011
ItAli Airlines S.p.A. closed in 2011 but is remembered for its creative logo. The word “ItAli” stands out the most: it is written in big, bold letters, the size of which is the same despite the different capitalization. The letters “I” and “l” look like identical vertical rectangles. The interior of the letter “A” is replaced by a nice white cloud. Above the letter “i” is an image of the green-white-red flag of Italy. The word “AIRLINES” below is typed in a standard thin font with a large letter spacing. The colors of the inscription – blue and light blue – are reminiscent of the sky.
The identical appearance of the letters “I” and “l” creates a unified image, making the brand name instantly recognizable. The inclusion of the Italian flag in place of the dot above the “i” serves as a strong identifier of the airline’s national origin. A cute white cloud inside the letter “A” gives the logo a whimsical feel and makes it more memorable. The choice of sky color for the word “AIRLINES” echoes the theme of aviation and visually supports the scope of the company.
