Ivory Ella Logo

Ivory Ella Logo PNG

The Ivory Ella logo is charming, cartoonish, and cheerful. The emblem evokes joy and pleasant associations, showing customers that by purchasing clothing from the website, they are contributing to charity and caring for animals.

Meaning and History

The logo and store name exemplifies a noble business aspiration. The emblem tells the story of Ivory Ella’s mission and has no direct connection to the clothing sold in the outlet. The visual identity is designed to appeal to the target audience. The symbol is intended to evoke positive emotions and stimulate purchases. To achieve this, a touching story is embedded in the symbol, which particularly captivates the hearts of young ladies.

2015-present The emblem depicts the outline of an elephant looking to the right. The store is inspired by the movie “An Apology To Elephants” and the love of a youthful audience for items with elephant images, as noticed by the founders of Ivory Ella. Hence the image on the logo. Most of the clothing sold in the store is adorned with prints of elephants and other animals, which the emblem emphasizes.

The elephant’s turn to the right symbolizes the desire to provide a future for these peaceful giants. A portion of the retailer’s profits is directed to the English organization Save the Elephants, which fights for the preservation of elephant habitats and maintaining their population.

Beneath the image, the name “Ivory Ella” is written in delicate lowercase letters. The store is named after Ella, an elephant from Amboseli National Park in Kenya, home to around 900 wild elephants. It is likely that she is the one depicted on the logo. Ella was a 56-year-old elephant killed by a spear near the park. This was a tragedy, as her baby was left without a mother. In her memory, the store was named so that people would be aware of the problem of elephant poaching and actively participate in the fight against cruelty.

The mention of ivory is related to the store’s efforts to end the ivory trade, which leads to the death of most of these savannah giants.

What is Ivory Ella Logo?

The store was founded in 2015 in Connecticut by five like-minded individuals. It donates 50% of its profits to charity through an organization dedicated to elephant rescue and participates in other projects aimed at preserving wildlife. It sells sportswear online, as well as in two brick-and-mortar stores.

Font and Colors

The logo is presented in two primary colors – black and white.

• Black symbolizes protection and unwavering determination to follow the chosen path.
• White is associated with an angelic elephant soaring into the heavens to watch over its kin. This shade reflects the noble intentions, kind ideals, and aspirations of the founders.

The font of the inscription is unique and original, much like the project itself and the nature of Africa to which it is dedicated. The thin, thread-like letters of the name symbolize vanishing animal species and remind us of the deceased elephant. The lowercase letters emphasize that the store’s purpose goes far beyond its own existence. The dot in the letter O makes the symbol resemble an eye, watching the viewer: “What decision will they make after learning about the store? Are they ready to help elephants? Will they open their hearts?” This technique focuses on the responsibility of each individual and calls for awareness.

Ivory Ella color codes