Ivory Ella Logo PNG
The Ivory Ella logo is charming, cartoonish, and cheerful. The emblem evokes joy and pleasant associations, showing customers that by purchasing clothing from the website, they are contributing to charity and caring for animals.
Ivory Ella: Brand overview
Ivory Ella began in 2015 after several future founders noticed a sales pattern while running the online women’s bohemian clothing store Boho Outfitters. Products with elephants sold faster than others, while public attention was turning toward poaching in Africa, where more than 100,000 elephants were estimated to have been killed from 2010 to 2012. Ringling Bros. was also facing criticism over the treatment of animals, making elephants a visible symbol of wildlife protection.
The founders, John Allen, Jacob Castaldi, Esma Ilyas, Ryan Duranso, Richard Henne, and Matthew Fiano, mostly knew one another online. They built the idea through Facebook giveaways, email signups, and early design voting. By launch, about 30,000 people were already on the mailing list.
Ivory Ella opened its website on April 18, 2015, just after midnight. Fiano handled operations from his basement in Montville, Connecticut. The first product was a single T-shirt with an original elephant design. More than 500 sold in the first 15 minutes, and over 7,000 sold in the first week. Manual packing quickly became unmanageable, leading first to a warehouse in Mystic and later, in August 2016, to a much larger facility in Westerly, Rhode Island.
The name combined “Ivory,” referring to the poaching trade, and “Ella,” an elephant from Kenya’s Amboseli National Park that inspired the logo. The company directed 10% of net profits to Save the Elephants, with donations passing $2.2 million by 2024. Ivory Ella grew through social media communities rather than traditional ads, later adding accessories, bedding, and home goods, and now reaches more than 140 retail stores.
Meaning and History
The logo and store name exemplify a noble business aspiration. The emblem tells the story of Ivory Ella’s mission and has no direct connection to the clothing sold in the outlet. The visual identity is designed to appeal to the target audience. The symbol is intended to evoke positive emotions and stimulate purchases. To achieve this, a touching story is embedded in the symbol, which particularly captivates young ladies’ hearts.
2015-present The emblem depicts the outline of an elephant looking to the right. The store is inspired by the movie “An Apology To Elephants” and by a youthful audience’s love of items featuring elephant imagery, as noted by the founders of Ivory Ella. Hence, the image on the logo. Most of the clothing sold in the store is adorned with elephant and other animal prints, which the emblem emphasizes.
The elephant’s turn to the right symbolizes the desire to provide a future for these peaceful giants. A portion of the retailer’s profits is directed to the English organization Save the Elephants, which fights to preserve elephant habitats and maintain their populations.
Beneath the image, the name “Ivory Ella” is written in delicate lowercase letters. The store is named after Ella, an elephant from Amboseli National Park in Kenya, home to around 900 wild elephants. She is likely the one depicted on the logo. Ella was a 56-year-old elephant killed by a spear near the park. This was a tragedy, as her baby was left without a mother. In her memory, the store was named to raise awareness of the problem of elephant poaching and to encourage people to actively participate in the fight against cruelty.
The mention of ivory is related to the store’s efforts to end the ivory trade, which leads to the death of most of these savannah giants.
What is Ivory Ella Logo?
The store was founded in 2015 in Connecticut by five like-minded individuals. It donates 50% of its profits to charity through an organization dedicated to elephant rescue and participates in other projects aimed at preserving wildlife. It sells sportswear online and in two brick-and-mortar stores.
Font and Colors
The logo is presented in two primary colors: black and white.
- Black symbolizes protection and unwavering determination to follow the chosen path.
- White is associated with an angelic elephant soaring into the heavens to watch over its kin. This shade reflects the noble intentions, kind ideals, and aspirations of the founders.
The font of the inscription is unique and original, much like the project itself and the nature of Africa to which it is dedicated. The thin, thread-like letters of the name symbolize vanishing animal species and remind us of the deceased elephant. The lowercase letters emphasize that the store’s purpose goes far beyond its own existence. The dot in the letter O makes the symbol resemble an eye, watching the viewer: “What decision will they make after learning about the store? Are they ready to help elephants? Will they open their hearts?” This technique focuses on each individual’s responsibility and calls for awareness.