Plans for a pan-Asian restaurant in Pune evolved into Izipizi Street, a food hall modeled on an Asian shopping street. Studio Rare Ideas proposed the format for Together Hospitality. They developed an identity combining a shared logo with individual signs for the businesses inside. A stacked wordmark above the entrance introduces the project as a whole, while the names of small bars, cafés, and shops greet visitors inside.
The venue in the Kalyani Nagar neighborhood was welcoming guests by March 2026. Its 6,500 square feet house 6 street food outlets, 3 bars, and 2 shops, along with a karaoke room for 20 people. The menus feature Thai, Vietnamese, Singaporean, Korean, and Japanese cuisines. The street format sets the project apart from other pan-Asian restaurants, bringing dining, shopping, and entertainment under one roof.
The name Izipizi comes from the English phrase “easy peasy,” conveying ease and informality. The altered spelling retains the phrase’s conversational sound and suits a space featuring cuisines from several countries. “Street” describes the food hall’s layout, where guests move from one business to another. The identity builds on this combination of a shared address and individual establishments.
The main logo has three tiers. “IZI” sits above “PIZI,” with the three upper letters stretched to match the width of the four below. At the base, a red rectangular panel with “STREET” in white resembles a small address plaque beneath a storefront sign. The entire block is nearly rectangular. Narrow gaps separate the heavy letters, making them read as a single structure.
Angular and curved forms alternate throughout the lettering. Lowercase “i” letters with square dots sit alongside large “Z” and “P” forms. The dots are similar in width to the main strokes and repeat across both rows. The “Z” diagonal curves and features a projecting crossbar, while the “P” bowl has a modified outline. Concave edges soften the heavy letterforms.
Rare Ideas drew inspiration from Asian street signs. The row arrangement, modular construction, and stroke shapes reference Asian writing systems. The Latin-letter name conveys this cultural connection through its typography. The entire stacked block serves as the brand’s symbol.
In the primary version, the red logo appears against a sky-blue background. The studio added yellow, blue, cyan, and black for other materials. Risograph printing provided a color reference, with its saturated inks and slight misalignment between printed layers. The main wordmark was designed to sit alongside signs of varying sizes and styles.
The team created separate identities for 11 businesses within the food hall. Black Bear Boba pairs a bear illustration holding a cup with sans-serif lettering. Tama Goro Café uses rounded, multicolored letters, Pizi Noodle Bar features handwritten forms with long, sweeping curves, and Moto Moto Sushi uses a narrow geometric typeface. These differences create the impression of a street lined with individual vendors and help guests find the places they want to visit.
Keith Menon and Spiro Spero led the identity development alongside the architecture and interiors. During the design phase, the team considered lettering sizes, viewing distances, and the placement of neighboring signs. At Rare Ideas, Vijeta Singh led the concept and creative direction. Omisha led identity design, while Mahek handled in-space branding. Menus, neon signs, notices, and stickers completed the shopping street setting. The system allows for new businesses and seasonal projects to be added.