Japan Transocean Air Logo PNG
Japan Transocean Air: Brand overview
Japan Transocean Air Co. (JTA) has been a trusted name in the aviation industry for more than five decades. Since its founding in 1967 as Southwest Air Lines, JTA has built a reputation for providing exceptional passenger service from its base in Naha, Okinawa Prefecture, Japan. As the primary domestic airline for Japan Airlines (JAL), JTA has consistently demonstrated its commitment to excellence.
JTA’s history began in 1967 when Southwest Air Lines was established in Okinawa, Japan.
In 1993, Southwest Air Lines strategically rebranded and became Japan Transocean Air to further align with JAL’s extensive network and global presence.
Naha Airport is Japan Transocean Air’s vital hub connecting the capital city of Okinawa to the rest of Japan. This strategic hub is a critical conduit for JTA’s domestic operations, providing fast connections between Okinawa and major cities across the country.
Meaning and History
What is Japan’s Transocean Air?
Japan Transocean Air, often abbreviated as JTA, is an airline based in Naha City, Okinawa Prefecture, Japan. With a rich history spanning several decades, JTA has established itself as a reliable carrier to cities and towns in Japan, particularly Okinawa Prefecture.
1967 – 1993
1993 – 2002
2002 – 2011
2011 – today
The logo of a Japanese airline creates a contrast between lightness and strength. The massive lettering in ultra bold italic black letters evokes confidence, signaling the company’s reliability. A red circle with a graceful crane figure drawn in negative space creates a sense of airiness. This circle serves as a kind of counterbalance to the abbreviation “JTA.” Together, they create a perfect balance, complementing and stabilizing each other. The glyphs are in sans-serif font, wide and flowing. The wings of the bird are raised up and converge above the head, completely completing the circle.
The combination of the crane and the massive lettering effectively conveys the dual nature of aviation: the demand for technological reliability and the freedom that flight affords. The crane’s upward-pointing wings symbolize striving and reaching new heights – qualities that resonate with the airline’s services.
