JD.com Logo


A resource is a faithful and reliable assistant in choosing the necessary things. This is how the JD.com logo is positioned. The emblem conveys simplicity and ease of navigation. A certain amount of playfulness in the elements turns shopping into a fun process.

JD.com: Brand overview

Founded:6 June 1998
Founder:Liu Qiangdong
Beijing, China
JD.com is the updated name of 360Buy, a popular online shopping site originating in China. Today, JD.com is a retail and e-commerce resource. About 300 million users from China and other Asian countries are connected to the system.

Meaning and History

JD.COM Symbol

JDcom is the leader in the Chinese market if we analyze the platform purely by product range. The presented company sells office equipment, clothes, shoes, pet products, fitness equipment, etc. The catalog of goods continues to increase daily, along with the site’s growing popularity in the Chinese market.

It’s not just about material goods. With the help of JD.com, the user can purchase tickets, download music or movies, make a gift to a loved one, etc. The main specialization of the platform is an online shopping center, but in addition to it, the company has a large number of partners whose products and services they advertise on the site.

What is JD.com?

First of all, it is an information system with the help of which any user can sell goods and services in the online market segment.

Such a versatile information system has a visually pleasing and recognizable logo. To date, it has not changed since the launch of the resource. The logo consists of a verbal inscription made in Latin letters and Chinese characters and an emblem. The brand name is in red, in a classic bold sans-serif font. Two Chinese characters are also presented up from the site address, made in Latin letters. The image of a dog is used as an emblem. The color scheme consists of a gradient of white, creating the feeling that the dog is gray. A feature of the emblem is the dog’s head, which is several times larger than its body. Immediately there is a feeling that the company is trying to evoke positive emotions in the target audience thanks to the smile painted on the face. Also, a red collar immediately catches the eye, indicating that this character is homely and has a positive attitude towards any user.

Interestingly, the JD.com logo is presented in several variations that are minimally different from each other. The most popular variation is that the dog is not to the left of the platform’s name but above it. At the same time, all elements are made on a solid red background. In this case, Chinese characters are removed from the logo.

Font and Colors

JD.COM Emblem

The verbal inscription on the logo is made in a classic bold font, sans-serif capital letters. In its structure, this typeface is most reminiscent of Ben Beckman Medium, Ace Sans Bold, and VVDS Praliner Medium. However, there are minor changes in the writing style.

Red is used for the main inscription, highlighting the logo’s brand name. Thus, a potential client of JD.COM will immediately see the site address and will be able to go to it, having familiarized themselves with the range of products. In turn, a white gradient was used to depict the dog. Except for the nose and eyes, where black was used, and the collar, where red was used. Even though the two logo elements have different color palettes, they still look harmonious, causing positive emotions in customers.

JD.com color codes

Neon RedHex color:#f92019
RGB:249 32 25
CMYK:0 87 90 2
Pantone:PMS Bright Red C
Venetian RedHex color:#c6221f
RGB:198 34 31
CMYK:0 83 84 22
Pantone:PMS 485 C
GainsboroHex color:#dcdcdc
RGB:63 194 204
CMYK:60 0 23 0
Pantone:PMS Cool Gray 1 C
Neon SilverHex color:#c8c6c6
RGB:200 198 198
CMYK:0 1 1 22
Pantone:PMS 420 C
Raisin BlackHex color:#262423
RGB:38 36 35
CMYK:0 5 8 85
Pantone:PMS Neutral Black C