Jet Time Logo PNG
The Jet Time logo expands horizons and opens new possibilities for travelers and the airline. The emblem is infused with dynamism, confidence, and a positive spirit, setting the tone for a calm and pleasant flight.
Jet Time: Brand overview
In September 2006, a team of aviation experts, including Klaus Renstrup-Nielsen, founded Jettime A/S in Denmark.
By 2007, the company had secured its operating certificate and began offering charter flights with two Boeing 737-300 aircraft.
In 2008, the fleet expanded to include a third Boeing 737-300, enhancing operational capacity.
In 2009, the airline landed contracts to provide charter services for several major Scandinavian tour operators.
The following year, the brand started flights from Sweden and Norway, broadening its reach within the Scandinavian region.
2011, the company began updating its fleet, replacing older Boeing 737-300 planes with newer Boeing 737-700 models.
In 2012, the aviation firm diversified its services by offering other airlines wet-lease (ACMI) agreements.
2013 saw a significant increase in flight operations and the addition of new routes to the network.
The brand established a Jet Time Finland subsidiary in 2014 to better serve the Finnish market.
In 2015, the company undertook a business restructuring to improve operational efficiency.
By 2016, the aviation firm focused more on charter services, scaling back on wet lease operations.
In 2017, the fleet modernization continued with the acquisition of several new Boeing 737-700 aircraft.
In 2018, the brand entered new partnerships with Scandinavian tour operators.
During 2019, the company boosted its seasonal flight offerings to popular tourist destinations.
In response to market changes in 2020, the aviation firm adapted its business model to meet new industry conditions.
Meaning and History
What is Jet Time?
This is a Danish charter airline based in Copenhagen. It provides vacation and corporate charter services for tour operators, cruise lines, and private clients. The company operates a fleet of narrow-body aircraft, such as the Boeing 737 and Airbus A320, offering flexible and efficient options for various types of charter operations.
2006 – 2020
To demonstrate its commitment to high-quality charter services, the Danish airline chose orange, a color considered as popular as red and yellow. Several important reasons as orange drove this decision:
- It is part of a vibrant color palette
- It is associated with the sun
- Softens the strict font
- Evokes a positive mood
- It has a relaxing effect
Orange harmonizes the uniform text, typed with standard glyphs, as the Jet Time logo features only the company name. Medium-width strokes, lowercase letters, the absence of serifs, and smooth curves characterize the logo. These elements create a positive company image and foster a friendly attitude. The soft style in the brand identity reflects the airline’s readiness to satisfy customers and provide comfortable conditions, encouraging them to return and use its services again.
The two connected letters are well-supported by the internal balance of the logo and its harmonious connection with the brand’s concept. These are the “tt” at the junction of the words “jet” and “time,” as they are written together in the emblem. This graphic technique individualizes the logo and:
- Demonstrates close contact between all airline departments
- Visually balances the two parts of the name
- Attracts customers and encourages them to use the services
- Inspires trust in the brand
Both glyphs resemble seats in an airplane cabin, reinforcing the aviation theme and maintaining a close connection between the visual identity and the airline. The character spacing is wide enough for easy readability across various media.
Another interesting graphic element is the lowercase “i” without a dot, making it look like a capital letter in a smaller size. This format fosters trust, showing the company’s willingness to accommodate each client and listen to their needs. This is particularly important for a brand offering charter flights.
2020 – today
The JetTime logo features the name as one word with no capitalization for the second part. The word is distinguished by color: “Jet” is gray, and “Time” is blue. The two “t’s” in different colors create an interesting visual effect without redundancy. They balance each other well. Another unique design element is the dot above the letter “i,” elongated to resemble a comet’s tail. This bright orange dot ends abruptly above the letter “e.” The font is bold and predominantly lowercase.
The use of different colors signifies the versatility of the services offered. The two “t’s” contrasting colors avoid visual monotony and create harmony. The comet-shaped dot above the “i” symbolizes speed and innovation. The bold, lowercase font ensures the logo is easy to read while maintaining a modern and dynamic appearance.
The thoughtful color differentiation within the logo emphasizes the diverse nature of the services provided, enhancing the visual interest. The bright orange comet-like dot above the “i” draws attention and signifies forward-thinking and rapid progress. This design element adds energy and movement to the logo.
The choice of a bold and predominantly lowercase font contributes to the logo’s readability and contemporary feel. The strong lines of the font convey strength and reliability, which are important attributes for any brand. These elements create a logo that is visually appealing, easy to understand, and memorable.
