Jira Software is a computer-based software suite that helps application developers find defects and track the process of fixing them. The bug tracking system has its website and is owned by the Australian company Atlassian, which offers a range of products for testers and programmers. Jira was launched in 2002, the same time that Atlassian was launched.
Meaning and History
The structure of the logo includes a graphic designation and a word symbol of the brand. The name Jira was derived from the Japanese word “Gojira.” And it, in turn, is translated as “Godzilla.” This is the nickname Atlassian employees once gave to the Bugzilla web system they used.
The bug tracker received its current logo in the form of a blue diamond shape relatively recently, after a global redesign of the parent company. The developers have changed the visual identity of all products to make them unified. After all, in addition to Jira Software, there are Opsgenie, Jira Service Management, and Jira Core packages. Together they form the Jira family. There are also other brands – a total of 14.
The old identity system was based on a mythological character named Atlas, who held the sky. Therefore, Atlassian and the Jira family had a similar logo: two intersecting lines with a small triangle on top. The set of geometric shapes looked like an abstract human with raised hands. The rest of the products also had their symbols, but they stood out from the general concept.
Due to the stylistic inconsistency between the logos and inappropriate connotations, the company owners decided to make the identity coherent. Strategist Leah Pincsak led the process. Typographer James Edmondson was responsible for the wordmark, graphic artist Trace Byrd was responsible for illustration, and branding specialist Angy Che was involved in the design.
The creative team redesigned the Atlassian product logos to remove the legacy Atlas image. This gave the Jira family a completely new look, including individual symbols for all software packages. Now each product has its unique blue badge. Jira Software has a rhombus, Jira Service Management has two semicircles connected by raised sides, Opsgenie has a checkmark with a small circle at the top, and Jira Core has a paper airplane shape.
The Jira Bug Tracker logo cannot be viewed in isolation from other Atlassian graphics because they are related. The development team tried to put a deep meaning in the – common for everyone and at the same time individual for each product. Together, the family logos represent a single brand.
Jira Software’s geometric symbol is based on two triangular brackets. They added thickenings to them and then connected them to make a diamond. It is now a simple emblem with two repeating segments that create a sense of movement. There is momentum, clear vision, and direction in the image. At first glance, an abstract figure does not express the essence of the program in any way. But she does this – hidden, unobvious, and at the level of allegories.
Font and Colors of the Emblem
James Edmondson, who was in charge of typography, played one of the team’s most important roles. He had to make all brands consistent because the old Klavika typeface looked bad when downsized and had long since ceased to be associated with Atlassian products.
The specialist has developed a custom font Charlie Sans – a whimsical and upbeat sans serif with smooth lines and curves to solve this problem. It is he who is now used for the inscription “Jira Software.” The logo doesn’t show this, but the typeface contains an uppercase “A” with a thin border, which is a nod to the old Atlas emblem. By the way, she was also unofficially called Charlie.
The graphic element is colored in a soothing blue, and the name of the software package is in neutral gray. If the background is dark, brand owners allow a white version.