Jira Logo PNG
The Jira logo exemplifies a focus on results. The visual sign attracts attention with its shape and play of color. Shows a clear focus on the problem and the ability to fix it, gracefully, smoothly, and consistently to get the ideal.
Jira: Brand overview
Atlassian was founded in 2002 in Sydney by Mike Cannon-Brookes and Scott Farquhar after a single reply to an email sent in 2001. The name came from Atlas, while the company started with $10,000 borrowed on a credit card. Initially, the founders worked on technical support projects. Using Bugzilla exposed the limits of existing tools, leading to the development of Jira, released in April 2002. The product was distributed through a self-service model, without a sales team. In 2003, an unsolicited order from American Airlines demonstrated that users could discover and purchase the software independently.
In 2004, Atlassian introduced Confluence, expanding into team collaboration. By 2005, the company had reached 1,000 customers and had become profitable without external investment. Revenue grew to $14.9 million, and the founders were recognized by Ernst & Young.
By 2006, the client base reached 4,340 organizations, with offices in Sydney and San Francisco. The Atlassian Foundation was created with a 1% commitment of equity, profit, and employee time. In 2010, Accel Partners invested $60 million, largely through secondary shares, and then acquired Bitbucket. In 2012, HipChat was added.
In 2013, Jira Service Desk launched, targeting IT support teams. In 2014, the company legally restructured in the UK while retaining its headquarters in Sydney. On December 10, 2015, Atlassian listed on NASDAQ under the ticker TEAM, with a $4.37 billion valuation.
In 2017, Trello was acquired for $425 million, entering the lightweight project management segment. In 2018, Stride was shut down as Slack dominated the corporate messaging market. In 2023, Atlassian introduced AI features and acquired Loom for $975 million. By 2025, Jira products were unified, revenue exceeded $5 billion, and the company served over 300,000 organizations worldwide.
Meaning and History
The logo’s structure includes a graphic element and a wordmark. The name Jira was derived from the Japanese word “Gojira.” And it, in turn, is translated as “Godzilla.” This is the nickname Atlassian employees once gave to the Bugzilla web system they used.
The bug tracker adopted its current logo, in a blue diamond shape, relatively recently, following a global redesign by the parent company. The developers have unified the visual identity of all products. After all, there are also the Opsgenie, Jira Service Management, and Jira Core packages. Together, they form the Jira family. There are also 14 other brands.
What is Jira?
This software is designed for project management and direct interaction within its framework. It is designed for groups of users of any size and helps eliminate errors. The software’s author is the Australian company Atlassian.
The old identity system was based on a mythological character named Atlas, who held the sky. Therefore, Atlassian and the Jira family had a similar logo: two intersecting lines with a small triangle on top. The set of geometric shapes looked like an abstract human with raised hands. The rest of the products also had symbols that stood out from the overall concept.
Due to stylistic inconsistencies between the logos and inappropriate connotations, the company’s owners decided to make the identity more coherent. Strategist Leah Pincsak led the process. Typographer James Edmondson was responsible for the wordmark, graphic artist Trace Byrd for the illustration, and branding specialist Angy Che for the design.
The creative team redesigned the Atlassian product logos to remove the legacy Atlas image. This gave the Jira family a new look, with individual symbols for each software package. Now, each product has its unique blue badge. Jira Software has a rhombus, Jira Service Management has two semicircles connected by raised sides, Opsgenie has a checkmark with a small circle at the top, and Jira Core has a paper airplane shape.
The Jira Bug Tracker logo cannot be viewed in isolation from other Atlassian graphics because they are related. The development team tried to give a deep meaning to the common for everyone while keeping it individual for each product. Together, the family logos represent a single brand.
Jira Software’s geometric symbol is based on two triangular brackets. They added thickenings and then connected them to form a diamond. It is now a simple emblem with two repeating segments that create a sense of movement. The image has momentum, a clear vision, and direction. At first glance, an abstract figure does not convey the essence of the program. But she does this in a hidden, subtle way, at the level of allegory.
Font and Colors
James Edmondson, who oversaw typography, played one of the team’s most important roles. He had to make all brands consistent because the old Klavika typeface looked bad when downsized and had long since ceased to be associated with Atlassian products.
The specialist has developed a custom font, Charlie Sans, a whimsical, upbeat sans serif with smooth lines and curves, to solve this problem. He is now used for the inscription “Jira Software.” The logo doesn’t show this, but the typeface contains an uppercase “A” with a thin border, a nod to the old Atlas emblem. By the way, she was also unofficially called Charlie.
The graphic element is colored in a soothing blue, and the software package’s name is in neutral gray. If the background is dark, brand owners allow a white version.
FAQ
What do the symbols mean in Jira?
In Jira, symbols provide visual cues about the status of releases and issues:
- A blue icon means your release is on track, indicating progress is as expected without major issues.
- A green icon shows a shipped release, signifying it has been completed and delivered.
- A red icon indicates issues assigned to it extend beyond your release date, suggesting delays or missed deadlines.
These symbols help users quickly understand project status and identify potential problems, allowing teams to maintain oversight and ensure timely delivery.
What does Jira stand for?
Jira is not an abbreviation. “Jira” comes from the word “Gojira,” which means Godzilla in Japanese. Atlassian’s earlier software tool, Bugzilla, inspired this name.
The creators wanted a name that was easy to remember and that connected to Bugzilla, which is used to track software bugs. By choosing “Jira,” they kept a playful link to issue management and tracking, much like Godzilla’s powerful presence. This name reflects the brand’s goal of creating a strong and effective tool for project management and issue tracking.
Who created Jira?
The brand was created by the Australian company Atlassian, founded by Michael Cannon-Brookes and Scott Farquhar. Using their funds, they developed Jira.
Michael Cannon-Brookes and Scott Farquhar started Atlassian in 2002. They wanted to build software tools to help teams collaborate and manage projects better. Jira was one of their first products, helping software development teams track bugs and manage tasks. Over time, it has become a comprehensive project management and issue-tracking tool used worldwide. The success of other Atlassian products has made the company a major player in the software industry.
Can I use the Jira logo?
You can use the logo to identify Atlassian products and promote the brand. You don’t need written consent from the owners as long as you use the logo exactly as it is, without making any changes.
Here are some guidelines to follow:
- Purpose: Use the logo only to refer to Atlassian products or promote the brand.
- Integrity: Do not alter the logo. This includes not changing the colors, resizing it incorrectly, adding effects, or modifying its design.
- Placement: Place the logo clearly and visibly. Avoid placing it on busy backgrounds or alongside elements that might obscure it.
- Proportion: Keep the original proportions when resizing. Do not stretch or squish the logo.
- Use the logo in a positive, appropriate context. Avoid using it in misleading or inappropriate ways.
What is a Jira application?
The Jira application is a versatile tool for project management, problem identification, history tracking, and bug tracking. It helps teams across various industries manage and streamline their workflows.
Users can create and assign tasks, set deadlines, and track real-time progress. The app’s intuitive interface makes it easy for team members to collaborate, communicate, and stay updated on project status.
A key feature is its bug-tracking capability. Users can report, monitor, and resolve issues quickly, which is especially useful for software development teams.