At first glance, the Joker logo creates tension. A character hides behind a mask and commits secret, dark deeds. His furtive gaze looks intimidating. The emblem warns: it is better not to fight with the Joker.
Meaning and History
The plot unfolds in 1981, when the fired clown Arthur Fleck begins a violent confrontation in the crumbling city of Gotham. He embarks on a fierce battle with the powers that be. The idea first occurred to the screenwriter in 2016, and over the next year, Phillips worked with Silver on the content. They drew inspiration from characters in 1970s comic books and from Martin Scorsese’s work. The film also has motifs from the 1988 Batman movie.
Filming took place in three cities: New York, Newark, and Jersey. The main filming period ran from September to December 2018. The remaining work was completed in the following months, and in August 2019, the film screened at the Venice International Film Festival, where it won the top award. It was released in cinemas in October and received positive reviews. The fact is that everyone noted at the highest level the acting, the staging, the music, and the direction, but negatively greeted the display of mental illness and violence. One theater that showed The Dark Knight Rises early even refused to show Joker.
Despite the stark difference in opinion, the film was a resounding success, grossing over $1 billion and becoming the most-watched film of October 2019. At the box office, it ranked sixth. The psychological thriller also won many prestigious awards. Now its logo is known worldwide, terrifying fans and detractors alike. Alongside the main emblem, there is another, featuring the main character’s mystical, cowardly smirk.
It depicts Joker’s face as a dark print on light paper. The eyes, appearing out of nowhere, stare fearfully to the side. The black pupils in the white eye sockets are truly frightening, and the black makeup around them feels like a jagged-edged mask. Below, the nose is painted in a contoured shape with a couple of strokes. The main emphasis is on the mouth, stretched out like a clown, literally from ear to ear. The creepy icon is located to the right of the movie title.
Font and Colors
The main logo is textual; it contains only the word “Joker.” It is written in wide, elongated, upward-pointing characters. The font is grotesque, smooth, flat, classic typographic, and uppercase. The black letters have an irregular color: the black background reveals the extraneous “noise” found in old photographs. As a result, the signs seem aged: they are covered with a network of mini-dashes, stripes, and scuffs, showing that not everything in this world is as perfect as others imagine. Everything has flaws, lacunae, inaccuracies, imperfections, and problems.
To convey the film’s creepy atmosphere and its central idea, the developers chose the Gothic Joker typeface. KELGE Fonts created it.
The official logo’s palette serves the same purpose: it consists of black. It not only creates a gloomy atmosphere but also perfectly supports it, translating into a subconscious metamorphosis not so much of the main character as of those around him.



