Joker Logo

Joker LogoJoker Logo PNG

Joker: Brand overview

Founded: 2019
Founder: Scott Silver and Todd Phillips
Headquarters:
United States
Logo downloads:
Joker is an American psychological thriller film. It is based on the story of the character of the same name, invented by Bob Kane, Bill Finger, Jerry Robinson and first appeared in DC Comics. The original screenplay for the film was written by Scott Silver and Todd Phillips, who also directed and produced. In addition, several first-rate studios acted as producers. Warner Bros. is the distributor of the film. Joaquin Phoenix played the main character. The release time of the film is 2019.

Meaning and History

Joker Logo History

The plot unfolds in 1981 when fired clown Arthur Fleck begins a violent confrontation in the crumbling Gotham City. He embarks on a fierce battle with the powers that be. The idea first occurred to the screenwriter in 2016, and over the next year, Phillips worked with Silver on the content. They were inspired by characters from comic books in the 1970s and the work of Martin Scorsese. The film also has motifs from the 1988 Batman movie.

Filming took place in three cities: New York, Newark, Jersey. The main working time for the film is September-December 2018. The finishing touches took up the rest of the period, and in August 2019, the film was shown at the Venice International Film Festival, where it won the top award. It was released in the cinema in October and was greeted polarly. The fact is that everyone noted at the highest level the acting, the staging, the music, the direction but negatively greeted the display of mental illness and violence. One of the theaters, where there was an earlier shooting after screening The Dark Knight Rises, even refused to show Joker.

Despite the drastic difference of opinion, the film was a resounding success and grossed over $1 billion, becoming the most-watched film of October 2019. In terms of box office, it ranked sixth. In addition, the psychological thriller won many prestigious awards. Now its logo is known worldwide, inflicting terror on fans and detractors alike. Because in addition to the main emblem, there is an additional one – with a mystical-coward smirk of the main character.

It depicts Joker’s face as if it were a dark print on light paper. The eyes, appearing out of nowhere, stare fearfully sideways. The black pupils in the white eye sockets are truly frightening, and the black makeup around them feels like a mask with jagged edges. Below, the nose is painted contoured with a couple of strokes. The main emphasis is on the mouth, stretched out like a clown, literally from ear to ear. The creepy icon is located to the right of the movie title.

Font and Colors of the Emblem

Joker Emblem

The main logo is textual – it contains only the word “Joker.” It is made in wide, elongated upwards characters. The font is grotesque, smooth, flat, classic typographic, and is in upper case. The black letters have an irregular color: the black background shows the extraneous “noise” that occurs in old photographs. Therefore, the signs seem to have aged: they are covered with a network of mini-dashes, stripes, and scuffs, showing that not everything in this world is as perfect as others imagine. That everything has flaws, lacunae, inaccuracies, imperfections, problems.

To convey the film’s creepy atmosphere and its main idea, the developers chose a typeface called Gothic Joker. Its author is KELGE Fonts agency.

Joker Symbol

The same task is performed by the official logo’s palette, which consists of black color. It not only creates a gloomy atmosphere but also perfectly supports it, translating into the subconscious metamorphosis of not so much the main character as of those around him.

Joker color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C