Jurassic World Logo PNG
The emblem clearly signals that the viewer will encounter ancient animals. They seem to appear alive on the screen, emerging from the shadows of the past. The Jurassic World logo blends science fiction and science to promise the film’s spectacle.
Meaning and History
Filming on location took a short time, a third of the spring and summer of 2014. They took place mainly in Hawaii and Louisiana. The main “characters” (dinosaurs) were created at Industrial Light & Magic Studio using innovative computer technology and Legacy Effects animatronics software, which uses life-size images. The team completed the process in spring 2015, and the film was released in the United States that summer.
The novelty received critical acclaim and positive reviews, lifting it to third place on the list of the highest-grossing films of all time. It brought its creators $1.6 billion. Moreover, this movie became the most profitable among the other thematic franchise projects, including the three-part series. The second film (sequel) was released in 2018, and the third is scheduled for 2022.
The 2015 film is about cloning ancient dinosaurs that once inhabited the planet. The center is on an isolated island, where it has operated for many years. But after the Mitchell brothers arrive to visit their aunt at work (in the script, she is the operations manager), chaos reigns in the park after a specimen escapes. Released from its cage, the deadly dinosaur goes on a rampage amidst a secret conspiracy of employees. Confusion, fear, and terror are reflected in the original logo, which serves as the title credits.
Chip Kidd developed the very first version, which all others refer to. He first visited the Museum of Natural History to get an accurate picture of the unseen prehistoric creature. Then the designer bought a book about dinosaurs and traced the outlines of Tyrannosaurus Rex onto tracing paper. That’s how the iconic emblem emerged and became familiar.
Then Sandy Collora refined the Jurassic World visual identity mark. She made the skeleton more explicit by lengthening and refining the bones. The artist also surrounded the dinosaur with a ring, placed the franchise name at the top, and added a palm grove at the bottom.
The 2015 logo has all of these elements, based on the original 1993 version. In this case, it has been modernized and adapted for today. The key accent is placed on the cold texture of stone with metallic elements. The dangerous animal protrudes slightly above the circle’s inner surface, giving it a three-dimensional feel. It moves in the night’s darkness, its mouth wide open, reeking of deadly menace. This is emphasized by the gray gradient shadows from ash to graphite.
The lettering heightens the drama, as each letter casts a dark shadow downward. The name also appears convex: the symbols seem raised above the horizontal rectangle they sit on. The text is typed in an off-white font. Each letter has a thin stripe in the middle.
Font and Colors
Despite the redesign, the lettering style has not changed; it remains the same as at the beginning. The original typeface was used in the Michael Crichton book. Doug Olena (an assistant professor at Evangel University) used it to create an improved font to match the film’s mood.
The signature palette consists of cold tones to evoke a sense of creepy horror in the audience. In the 2015 logo, the predominant color is gray in a wide palette of shades: chrome, ash, metallic, silver, graphite, quartz, charcoal, Marengo, nickel, and others.