JW org Logo

JW org Logo PNG

The JW org logo is a business trademark. Its practicality is manifested in its shape, style, and organization of the internal space. It demonstrates the strict rules that the Christian denomination follows, requiring their observance by followers of this cult movement. It indicates the internet address of the Jehovah’s Witnesses movement.

Meaning and History

To disseminate its doctrines and support the Christian movement created by the restorationist preacher Charles Taze Russell in the 1870s, the leadership of the nontrinitarian belief Jehovah’s Witnesses opened a website. It is located in the .org domain zone and provides free access to its information for all interested parties. With its help, the cult organization resolves the issue of attracting new supporters.

The JW org logo was adopted out of necessity because a web resource should have its symbolism. With its help, the Christian denomination Jehovah’s Witnesses solves two important problems. First, it serves as a marketing tool and promotes followers of this religion, reminding the world about it. Second, the visual identity indicates the internet address where the site is located, i.e., it is essentially a link.

What is JW org?

JW org is an official web resource belonging to the primitivist and millenarian Christian group Jehovah’s Witnesses, which emerged in the 1870s of the 19th century. It contains materials related to the Bible, propaganda videos, thematic news, biblical publications, and complete information about this organization and its teachings. The resource is managed by the Watch Tower Bible and Tract Society of Pennsylvania and an assembly of elders – the main body is located in Warwick, New York. The site was launched in the winter of 1997.

The JW org emblem is text-based. It represents a two-level inscription made in a capital sans-serif font. The lines are aligned on the right side.

• The upper row is occupied by the abbreviation “JW” from the name of the group of Christian primitivist-millenarians Jehovah’s Witnesses. The letters are bold, geometric, and high, with even ends. The internal corners are preserved, and the outer ones are cut off.
• The lower line represents the domain on which the site of the cult movement is located; therefore, it starts with a dot. After that comes the abbreviation “ORG,” typed in a lowercase sans-serif font. The letters are thinner and lower than in the first part.

The background of the inscription is a vertical rectangle painted in purple. It signifies purification through God, redemption, repentance, and prayer. Also, the purple shade symbolizes discretion, perfectionism, loyalty, and mystery.

Font and Colors

For the inscription in the JW org logo, designers chose a font of neutral style – smooth, geometric, chiseled. The word in the upper line is in a typeface close to Overpass Regular by Red Hat and Merlo Bold by Typoforge Studio. The lower inscription is in a font reminiscent of Bw Helder W2 Regular by Branding With Type or Gelder Sans Medium by The Northern Block.

The palette includes “divine” colors associated with an elevated mental state and cult. White (which colors the inscriptions) stands for purity and innocence. It’s no coincidence that this color depicts the Lord’s garments in icons. Lilac is also a cult color. In some religions, it is associated with redemption, prayer, and repentance.