Kahoot! – is a game-based learning program that is used as a type of educational technique. It consists of a series of multiple-choice quizzes and can be accessed through the app or web browser of the same name. Its developers are Jamie Brooker, Johan Brand, Morten Versvik, and the Norwegian University of Science and Technology. They presented the final version in the fall of 2013. This alternative way of learning is widespread and exists in several languages: Italian, Spanish, Dutch, English, Norwegian, French, and Portuguese.
Meaning and History
At first, a group of three people worked on creating unusual learning technology. They came up with the idea in 2012, and that’s when they got down to work. Then they were joined by Alf Inge Wang, a professor, and Asmund Furuseth, a Norwegian businessman who funded the project. A test launch of the startup took place in the spring of 2013. The beta version worked on SXSWedu. The tests were successful, and in the fall of the same year, the authors made the final release of Kahoot.
The concept of quizzes is based on testing the material learned in game form, which has greatly improved the results among students and pupils compared to paper forms of knowledge survey. And the presenter (teacher) can choose the most convenient option since the program involves several forms of testing, up to an independent compilation of questions and answers.
After several implemented improvements, Kahoot! now available on multiple platforms: standard PC web browsers and mobile device web interfaces. In 2017, a homework app appeared. This form of learning is developing and expanding, becoming mega-popular. As of 2020, the platform’s value was estimated at 1.5 billion dollars. And in 2021, its owners announced the purchase of another digital learning program for 500 million dollars – SSO Clever, Inc.
The symbolism of the application exactly conveys its game character, which also affects the demand because students and pupils perceive the utility not as an academic methodology but as a simple quiz. The logo from the beginning contained only the text part and has never been modified, remaining the same as at the time of the official launch.
Font and Colors of the Emblem
Only the word designation was used in the logo. It is the name of the training and testing program. It is in a custom font and on one line. The letters in the word “Kahoot” are different – there is not a single similar character. Even the two “o’s” are not the same shape. The symbols are made up of wide careless lines, which is why they seem to “jump.” This is the main idea of the application: each test subject has his point of view on the question. A common platform unites these kinds of personal answers. Hence the different sizes of the letters.
In addition, the signs are not the same height. The longest is the outermost “K” and “t.” They go beyond the borders of the name. The shortest is the two “o’s” placed in the middle. The lower limit of the “h” is also shortened, but its upper part, on the contrary, is higher than the other characters. Overall, the letters look like they are made up of different geometric shapes. As a form of assertion, an exclamation mark at the end of the name attracts attention and a call to action. It looks like an inverted narrow triangle, and the dot below it looks like a pentagon. The word “Kahoot!” has no frame or background. But there is an icon in the form of a single “K,” complete with an exclamation mark.
For the logo, the program creators have chosen a custom typeface developed based on the Montserrat font. The main color of the logo is purple #46178f. No less saturated tones of another palette are used for the buttons and entourage.