Kayak Logo

Kayak LogoKayak Logo PNG

“All inclusive,” says the Kayak logo. “We offer the best vacation experience for customer satisfaction.” The symbols of the emblem represent a variety of tourist destinations and, for each, an exhaustive list of accommodation options. Rest will bring a reboot and recovery.

Kayak: Brand overview

Founded:January 14, 2004
Founder:Steve Hafner, Paul M. English
Stamford, Connecticut, U.S.
Kayak is an international travel agency and searches service that uses multiple platforms (Hotels Combined, Checkfelix, Swoodoo, Mundi). The company was founded in January 2004 by two businessmen – Steve Hafner and Paul M. English. It is now managed by Booking Holdings, which it owns. Travel Management is headquartered in Stamford, Connecticut.

Meaning and History

Kayak Logo History

At first, the travel company had a different name: it was founded as Travel Search Company, Inc. Six months later, it was renamed Kayak Software Corporation (in August 2004), but after the name was shortened to one word. In February 2005, the new service received its website and then a mobile application. Currently, they are used in 30 countries around the world. They are available in 18 languages, so the corporate logo is well known in Europe, India, Mexico, Russia, Japan, New Zealand, and other countries.

The online travel service’s growth accelerated in 2007 when it received $ 196 million from a group of investors to buy competitor SideStep. Several more lucrative acquisitions followed, including the German search engine Swoodoo. In 2011, the Kayak management completely closed the SideStep site and transferred traffic to its own resource Kayak.com.

In May 2013, Priceline.com (now Booking Holdings) took over the online travel service: she bought it for $ 2.1 billion. The biggest changes, of course, were reflected in the service’s identity. For all the time, he has two emblems, almost identical to each other.

What is Kayak?

Kayak is a mobile app and website for travel planning. The online service allows users to search for hotels and tickets to find the best option. Users can also compare prices, read reviews, find car rental offers, learn flight schedules, and even check weather forecasts. The company Kayak has existed since 2004 and is part of Booking Holdings.

2004 – 2017

Kayak Logo 2004-2017

The debut logo was presented in the year the service was launched, as it badly needed a visual identification mark. This role was taken over by the “Kayak” inscription, made in the form of a tabular inscription, such as are found at the airport. The name of the travel agency is located on a line and consists of single letters. Each symbol takes place on a separate bar, crossed out in the middle by a barely noticeable, thin stripe. Therefore, looking at the first logo, it seems that the letters on it are about to start changing. The background is made in the form of a vertical orange rectangle. The text is written in printed characters – strict, even, chopped. The corners of geometric shapes are rounded.

2017 – today

Kayak Logo 2017-present

The logo’s redesign did not bring significant changes because the initial concept turned out to be very successful. The developers removed the thin gray line running along with the entire word and changed the font to a more compact one. Now the inscription “Kayak” is made in straight, smooth letters with the usual sharp edges. The characters themselves are standard and bold, in the upper case. Another change has been made to the background rectangles. The designers have reduced them, turning them into squares, so the logo looks like a set of children’s alphabet blocks.

Kayak: Interesting Facts

Kayak, launched in 2004 by experts from the travel and tech industries, revolutionized how we find and book travel.

  1. Origins: It was created by Expedia, Travelocity, and Orbitz founders with the mission to simplify travel planning by pulling together deals from across the web.
  2. Search Smarts: Kayak introduced flexible search options that let travelers refine their choices by price, trip duration, stopovers for flights, and even hotel amenities and ratings.
  3. “Hacker” Fares: Kayak can combine one-way flights from different airlines to offer cheaper round-trip fares, showcasing its commitment to saving users money.
  4. Kayak Explore: This feature is great for those who love spontaneous or budget-friendly travel. It helps users discover destinations within their budget and interests.
  5. Joining Booking Holdings: In 2013, Booking Holdings acquired Kayak, broadening its reach and enhancing its service offerings.
  6. Mobile Mastery: With the rise of smartphones, Kayak’s well-designed apps for iOS and Android provide handy features like mobile check-in and flight status updates.
  7. Price Forecast: Using past data, Kayak predicts if flight prices will go up or down in the next seven days, helping travelers decide when to book.
  8. Virtual Travel Assistant: Kayak’s assistant works with devices like Amazon Alexa, allowing travelers to search using voice commands, further simplifying trip planning.
  9. Worldwide Reach: Kayak searches travel deals globally and is available in over 30 countries and 18 languages, catering to international travelers.

Kayak’s commitment to innovation and understanding traveler needs has made it a top choice for booking travel. It offers a user-friendly platform and tools that save money and time.

Font and Colors

Kayak Emblem

Apart from minor changes that did not affect the picture’s visual perception and its basic concept, the logo has hardly evolved. It always featured orange geometric shapes with white lettering. Each letter in the word “Kayak” has its individual space.

For the logo, the authors chose a typeface identical to Noveo Sans Black by FontSite Inc. This font is in use now. It was previously elongated, but it also belonged to the Sans Serif category; it was grotesque.

Kayak Symbol

The color palette is the most important component of the logo. It transmits the energy directed by the travel agency to find new paths to the cherished goal. The squares are orange (soft # ff6907), the letters are white. United in one space, these two colors represent movement and reliability.

Kayak color codes

OrangeHex color:#ff690f
RGB:255 105 15
CMYK:0 59 94 0
Pantone:PMS Bright Orange C