The Kenya Airways logo visually represents the airline’s values and significance. The company name is written in bold red italics, conveying a sense of enthusiasm and commitment to the airline industry. In front of the company name is a circle symbolizing excellence and unity. Inside the circle is the letter “K,” which stands for Kenya Airways.
The bright red hue of the circle and the letter “K” recalls the rich African heritage and culture. This color is associated with strength and determination, emphasizing the dynamic personality of the brand.
Beneath the company name is the phrase “Pride of Africa,” which represents the importance of Kenya Airways to the continent and its efforts to develop the aviation sector in Africa.
Kenya Airways values quality, innovation, safety, and social responsibility. The brand logo embodies these values and is prominently displays on the company’s aircraft and other promotional materials.
The Kenya Airways emblem is not only a distinctive symbol but also a reflection of the significance and values of the airline, which include strength, harmony, quality, and responsibility.
Kenya Airways: Brand overview
Founded: | 22 January 1977 |
Headquarters: | Embakasi, Nairobi, Kenya |
Website: | kenya-airways.com |
This airline, partially held by the Kenyan government and KLM Royal Dutch Airlines, also has a portion of its shares trading publicly. The airline’s fleet, which encompasses approximately 40 aircraft, comprises Boeing and Embraer models, including the 787 Dreamliners, 737s, and E-Jets.
Kenya Airways cooperates with several other airlines, such as Air France, Delta, and China Southern, through codeshare agreements as a SkyTeam alliance member. In 2019, the airline transported around 4.8 million passengers, generating roughly US$1.1 billion in revenue. However, it has been facing financial losses since 2014.
In addition to passenger and cargo flights, Kenya Airways also provides aircraft maintenance and ground services at its Nairobi hub and various other airports. The company’s slogan, “The Pride of Africa,” underscores its mission to establish Africa’s connection with the world and bolster pan-African growth and collaboration.
The airline’s commitment to service quality and significant contribution to African aviation has been acknowledged through numerous awards and recognitions.
Meaning and History
1977 – 2007
2007 – today
Kenya Airways color codes
Pigment Red | Hex color: | #ec2227 |
---|---|---|
RGB: | 236 34 39 | |
CMYK: | 0 86 83 7 | |
Pantone: | PMS 485 C |