Kick Logo

Kick LogoKick Logo PNG

The Kick logo doesn’t contain any obvious symbols, but its original shape and bright colors convey that the service is related to computer games. Although the emblem consists of several simple elements, it is still associated with fun online times.

Kick: Brand overview

Kick appeared in 2022 after Twitch changed its gambling policy. In autumn 2022, Twitch restricted broadcasts from several cryptocurrency casino platforms, including Stake.com. The decision affected Stake founders Ed Craven and Bijan Tehrani, who had developed Stake after its launch in 2017. The ban directly led to the creation of a new streaming platform where gambling-related content would face fewer restrictions.

The project was legally formed in November 2022. Easygo Entertainment Pty Ltd was registered on November 8, followed by Kick Streaming Pty Ltd, the platform’s operator, on November 14. The public launch took place in December 2022. From the beginning, Kick was positioned as a direct rival to Twitch, with looser moderation rules and different monetization terms for streamers.

One of the first visible supporters was Tyler “Trainwreck” Niknam, a major gambling streamer previously active on Twitch. Niknam moved to Kick soon after launch and, according to Craven, had discussed the platform’s concept before its official announcement. Kick was funded by profits from Stake.com and Easygo, rather than through traditional venture rounds. Its main difference from Twitch was the subscription split: 95 percent went to creators, with 5 percent kept by the platform.

In 2023, Kick signed major former Twitch streamers, including Adin Ross and Félix “xQc” Lengyel, with a reported deal exceeding $100 million. The platform grew quickly, while facing criticism over transparency and links to gambling. From 2023 to late 2025, Kick sponsored Sauber Motorsport in Formula 1. By Q3 2025, StreamCharts ranked Kick fourth among tracked live-streaming services, behind YouTube, TikTok, and Twitch.

Meaning and History

Kick Logo History

Very little is known about the history of Kick’s creation and why its founders chose such a name. The word is associated with the start of something new, making it an excellent fit for a startup. It also emphasizes the streaming service’s dynamism, where gamers broadcast their gameplay. The short, humorous name allows the platform to appeal to a younger audience who value informal brand approaches. The Kick logo is also designed in a gaming style: it’s very bright and exaggeratedly bold, and its design resembles Minecraft graphics.

What is Kick?

Kick is a service that offers streaming broadcasting. Gamers use it to watch others play games or to broadcast their own gameplay. The platform is managed by Kick Streaming Pty Ltd and was registered in December 2022. In turn, it is owned by Easygo Entertainment Pty Ltd, established in November of the same year and linked to the online casino Stake.com.

2022 – today

Kick Logo

The wordmark features the service’s name in neon green. The designers stylized it with old pixel graphics, adding a small square ornament around the edges of the letters. This hints that the platform’s main audience is gamers: they watch other users play games and upload their own content.

Each element of the emblem resembles an individual building block. Ultimately, they are meant to form a sturdy and reliable structure, indicative of the service’s high functionality. The logo’s design evokes nostalgia for the era when computer games were just emerging, yet it also looks futuristic and modern.

Font and Colors

Kick Emblem

For the Kick emblem, a unique set of glyphs with a distinct “pixel” shape was created. Later, streaming fans developed unofficial fonts based on this, where the edges of the letters are decorated with small squares.

Kick Symbol

Neon green is associated with progress, thereby highlighting the streaming service’s innovative nature. It is also frequently used in the gaming community, particularly in the digital world and cyberspace. This shade can be seen in the logos of NVIDIA, Razer, and other technology companies.