The Kickbase logo combines simplicity and dynamism, emphasizing the platform’s intuitiveness and accessibility. Its unique design attracted the first users and symbolized trust in virtual sports. The logo reflects the spirit of the modern digital football space and helps the platform remain recognizable.
Kickbase: Brand overview
In 2013, Munich, Germany witnessed the birth of Kickbase, an innovative venture established by four football aficionados: Anatol, Daniel, Felix, and Ante. With an ardent love for technology and football, the quartet envisioned a digital platform to meld these two realms.
Their ambition culminated in developing an app devoted to fantasy football tailored to Bundesliga enthusiasts. After tireless months of refining the platform, the debut version of Kickbase graced the football world in 2014, perfectly synchronized with the onset of a fresh Bundesliga season.
This digital offering immediately resonated with the German football community. Users reveled in the joy of crafting their fantasy squads and engaging in friendly contests with peers and other specialists. Within its inaugural year, Kickbase celebrated the milestone of amassing over half a million devoted users.
The following year, 2015, witnessed Kickbase broadening its horizons, incorporating other eminent European football leagues within its ambit. Furthermore, it gained the endorsement of iconic football entities, like FC Bayern Munich, establishing licensed affiliations to embellish the app with official logos.
Recognizing Kickbase’s immense potential, venture capitalists infused the platform with its maiden external capital round in 2016. This influx empowered Kickbase to diversify its offerings, enrich its feature set, and augment its team. By the close of 2017, the platform had garnered a staggering 2 million users.
With relentless zeal, Kickbase diversified its user experience, crafting versions suitable for varied devices ranging from traditional desktops to gaming consoles. Additionally, it enhanced its user engagement by incorporating real-time match monitoring and comprehensive game analysis.
With a thriving community exceeding 5 million users, collaborations with renowned football clubs and leagues, and a pipeline with innovative features, Kickbase stands tall as a beacon in the European fantasy football landscape. This football-centric digital pioneer holds a promising trajectory ahead.
Meaning and History
What is Kickbase?
Kickbase is a game for soccer fans and the company that produces it. It serves as a virtual manager for the German Bundesliga, creating digital entertainment content for soccer enthusiasts. The brand was established in 2013 by Felix van de Sand, Anatol Korel, Ante Kristo, and Daniel Wagner. Its office is located in Munich.
2013 – 2023
2023 – today
The Kickbase logo is defined by minimalism and clarity of form. It consists of two visual components connected by a unified idea of simplicity and order. On the left side is a geometric symbol resembling a stylized star or snowflake, created from three symmetrically curved lines joined at the center. This structure represents balance, unity, and the calm dynamism of the brand.
On the right side is the company name, set in a sans-serif typeface with bold, even letters. The compact arrangement of characters reflects confidence, stability, and modernity. Despite the heaviness of the font, the text remains legible at any distance, preserving clarity of perception.
The color scheme is limited to a strict black-and-white design, emphasizing the seriousness and clarity of the brand’s message. Using two primary colors simplifies perception and allows the core message embedded in the logo’s image to be captured without distraction.
The company name combines two words: “Kick” conveys activity and a drive to act, while “Base” is associated with foundation and reliability. Together, they express the brand’s message: moving forward with confidence and a stable base.