Kickstarter Logo

Kickstarter LogoKickstarter Logo PNG

Young projects presented on the service are immediately visible on the emblem. The Kickstarter logo is like tender sprouts that have just sprouted from the ground. The sign hints at monetary investments that can be used to support project participants.

Kickstarter: Brand overview

Founded:April 28, 2009
Founder:Perry Chen, Yancey Strickler, Charles Adler
Brooklyn, New York, U.S.
Kickstarter is an online crowdfunding platform founded by three entrepreneurs, including artist Perry Chen, writers Yancey Strickler and Charles Adler. It was created in April 2009 and is still engaged in online funding of creative ideas, various projects that the authors themselves offer. The head office of the service is located in the Brooklyn area of ​​New York (USA).

Meaning and History

Kickstarter Logo History

The main focus of the platform is creative projects. They can represent any field: design, film, technology, music, publishing, comics, fashion, dance, theater, photography, etc. In total, there are 13 groups and 36 subgroups. The collection of investment funds from the public follows the same scheme for all. Applicants themselves set the deadline and choose the purpose of funding. If the conditions are not met (the goal is not achieved on time), the money is not collected.

Commissions drive Kickstarter. Moreover, it is available to potential sponsors and applicants from all over the world. However, unlike most other investment or fundraising forums, this site does not put forward ownership of works or projects. No wonder the style of her logo looks as friendly and attractive as possible. He immediately tunes in to the positive. In total, she has her two emblems.

What is Kickstarter?

It is a web resource for attracting cash investments. He helps to raise funds to implement various crowdfunding projects and finances creative, scientific, technical, production ideas of a different nature.

2009 – 2017

Kickstarter Logo 2009-2017

The first logo contains the name of the crowdfunding company. The creators decided to focus on her activities. To make everything clear at once, they visually divided the word into two parts, highlighting them with two shades of green: “KICK” is written in dark spruce, “STARTER” – in mint-emerald – capital letters, thick, bold, with rounded ends. “A” and “R” have no internal gaps.

2017 – 2019

Kickstarter Logo 2017

In its current version, the designers have changed the style of writing the word “Kickstarter”: now it is one-color. Signs are blurred due to the lack of in-letter gaps. Symbols are recognizable only by their contours. The letters are very wide, sans serif, rounded, so they look like balloons.

2019 – today

Kickstarter Logo

The new Kickstarter logo, like all previous ones, contains the name of this crowdfunding platform. The font has not changed at all: the inscription consists of bubble glyphs with wide rounded lines. The absence of intra-letter gaps makes the word mark original and recognizable. But the color is now completely different: the familiar dark turquoise has been replaced with a light green shade, similar to the one used for the second half of the word (“STARTER”) in the 2009-2017 emblem. The transition from a dark palette to a light palette made it possible to make the letters more legible, despite their massiveness.

Font and Colors

Kickstarter Emblem

It is a wordmark developed from the name of a web service. The Kickstarter lettering is stretched out over a white background. In the opening version, it is two-part, which are highlighted in different colors. But in the current version, the word is unified and executed in a different font, which makes the letters seem super-thick.

Both Kickstarter emblems use a rounded typeface. The style is grotesque, echoing two types of fonts: Frankfurter Normal and RNS Baruta Black. Moreover, the letters are so thick that they do not form gaps. There is only a small border between the signs themselves.

The palette is divided into two periods: before 2017 and after. Previously, two versions of green prevailed: dark spruce and emerald. Now the logo is monochrome and consists of dark cyan color.

Kickstarter color codes

Midnight GreenHex color:#05ce78
RGB:5 206 120
CMYK:74 0 74 0
Pantone:PMS 7479 C

Who invented Kickstarter?

The creators of the Kickstarter service are three entrepreneurs: Perry Chen, Yancey Strickler, and Charles Adler.

What font is the Kickstarter logo?

The Kickstarter logo uses the Frankfurter font – bubble, round, smooth, sans serif.

Can you use the Kickstarter logo?

The owner asks not to use his logo to avoid misunderstandings: so that others would not think that the thing and product were created with the support of Kickstarter or approved by him. No other limitations are mentioned.

What is a Kickstarter campaign?

Kickstarter is a fundraising platform for supporting various projects with a clear goal and a well-thought-out strategy. It is these ideas that most of all find the financial support of patrons.