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Aprameya Radhakrishna and Mayank Bidawatka founded Koo in 2019, envisioning it as a microblogging platform targeting an Indian audience. The platform debuted in the early months of 2020 and stood out for emphasizing its roots in India and catering to the language preferences of the local population.

Koo’s ease of use, coupled with support for multiple Indian languages, ensured significant popularity. By the end of its first year, the platform had more than 3 million users. Prominent Indian investment firms such as Tiger Global and Accel Partners recognized its potential and backed the venture.

The year 2021 marked a significant upswing for Koo. Thanks to the growing demand for native apps, the number of Koo users increased to over 15 million by the end of the year. Throughout its journey, Koo has continuously innovated. From introducing messaging and live streaming features to user verification protocols, the platform was constantly evolving. Building trust among users was paramount, so significant effort was put into content moderation and ensuring the integrity of the platform.

Koo is currently valued at over $275 million. In a relatively short period of time, it has gained a prominent place in Indian social media. By accommodating local language sensitivities and adhering to Indian governance norms, Koo has become a dominant player in the region’s digital social sphere.