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Aprameya Radhakrishna and Mayank Bidawatka founded Koo in 2019, envisioning it as a microblogging platform targeting an Indian audience. The platform debuted in early 2020 and stood out by emphasizing its Indian roots and catering to local language preferences.

Koo’s ease of use and support for multiple Indian languages drove its popularity. By the end of its first year, the platform had more than 3 million users. Prominent Indian investment firms such as Tiger Global and Accel Partners recognized its potential and backed the venture.

The year 2021 marked a significant upswing for Koo. As demand for native apps grew, Koo’s user base grew to over 15 million by year-end. Throughout its journey, Koo has continued to innovate. From introducing messaging and live-streaming features to implementing user verification protocols, the platform was constantly evolving. Building user trust was paramount, so Koo devoted significant effort to content moderation and ensuring the platform’s integrity.

Koo is currently valued at over $275 million. In a relatively short time, it has gained prominence on Indian social media. By accommodating local language sensitivities and adhering to Indian governance norms, Koo has become a dominant player in the region’s digital social sphere.