Kumho: Brand overview
Kumho Tire, a tire manufacturer from South Korea, has a significant position in the industry. Founded in 1960 in Seoul, South Korea, the company manufactures tires for vehicles such as cars, trucks, buses, and aircraft.
Kumho’s manufacturing facilities are located in several countries: South Korea, China, the United States, and Vietnam. The company is known for its technological achievements in the tire industry, in particular, the development of the world’s first tires equipped with aqua control technology – a revolutionary approach to improving traction and handling on wet roads.
Kumho Tire’s products are not limited to secondary sales: it also supplies original equipment tires to manufacturers such as General Motors, Volkswagen, BMW, and Kia. In addition to its core business, the company is involved in sports, sponsoring respected organizations such as Manchester City Football Club and the Los Angeles Clippers NBA team.
With approximately 9,000 employees worldwide, Kumho Tire had sales of $3.3 billion in 2021. The company’s global distribution network spans more than 180 countries through a combination of local distributors and in-house sales affiliates.
In 2009, Kumho Tire became part of the Doublestar Group but retained its operational independence. The tire industry is highly competitive, and Kumho’s main rivals are industry giants such as Hankook, Pirelli, Continental, and Michelin.
Meaning and History
What is Kumho?
Founded in 1960 by visionary entrepreneur Park In Chong, Kumho Tire has become a transformative force in the global tire market, known for its advanced and high-performance products. Based in Gwangju, this South Korean tire manufacturer originally operated under the name Samyang Tire and built a global reputation. Since its inception, Kumho Tire has evolved significantly and is now a subsidiary of Doublestar, a leading Chinese tire conglomerate.
before 2006
2006 – 2018
2018 – today
The Kumho logo has the same dark gray color as asphalt. The company deliberately tried to evoke this association since it manufactures tires. This is also reflected in its name, which is part of the word mark. The name is written in a modern font similar to Sequel Sans Headline Semi. The balanced letters create a sense of reliability and stability.
The dark gray color connects the logo to the road and gives it a solid and grounded feel. It gives the impression that the logo itself is as reliable as the tires the company produces. The modern font is like a nod to the modern technology that the company uses.
Kumho color codes
Dark Liver | Hex color: | #4c4848 |
---|---|---|
RGB: | 76 72 72 | |
CMYK: | 0 5 5 70 | |
Pantone: | PMS 438 C |