The LAN Airlines logo seems to be designed to inspire travel and adventure. It is based on the word LAN, which reflects the essence of the company that provides air transportation services. The letters are written in bold, dark blue, symbolizing the sky and freedom, the spirit of adventure, and the pursuit of new horizons.
Next to the brand’s name is a light gray star. The star as a symbol reminds us of the endless possibilities and the infinite space where the company’s destinations are. The star symbolizes quality and reliability, which is definitely one of the brand values.
Beneath the star is a wavy stripe that tapers smoothly at the edges in red. This stripe seems to represent the dynamics of an airplane flying forward, aimed at reaching new heights and goals. The red color stands for energy, passion, determination, and power, indicating that the company is ready for endless development and success.
The LAN emblem vividly illustrates values: freedom, reliability, quality, dynamism, and passion for development. It reminds us that the company is ready to take on any challenge and open new opportunities for its customers, wherever they are.
LAN Airlines: Brand overview
Founded: | March 5, 1929 |
Founder: | Arturo Merino Benítez |
Headquarters: |
Las Condes, Santiago, Chile |
Website: | latam.com |
Meaning and History
1929 – 1935
1935 – 1946
1946 – 1969
1969 – 1980
1980 – 1982
1982 – 1998
1998 – 2004
2004 – 2016
2016 – today
LAN Airlines color codes
Ultramarine | Hex color: | #290088 |
---|---|---|
RGB: | 41 0 136 | |
CMYK: | 70 100 0 47 | |
Pantone: | PMS 2735 C |
Amaranth | Hex color: | #ed1550 |
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RGB: | 237 21 80 | |
CMYK: | 0 91 66 7 | |
Pantone: | PMS 1925 C |