The market for syrups, sauces, beverages, and desserts has long since ceased to operate by the old rules. Bartenders, baristas, and chefs no longer expect brands to simply supply products; they look for ingredients for their menus, flavor combinations, and memorable gastronomic experiences. It was against this backdrop that LaSavista emerged, a new brand that grew out of the British brand Novela following its acquisition by ADM. The business faced a major challenge: moving beyond being a strong regional player to claim a larger share of the global market.
Change was inevitable due to shifts within the category itself. Products for beverages and desserts had become part of a more vibrant consumer culture, where taste, presentation, and the overall experience matter. Given the company’s established values, a new brand story and brand identity system were needed to support growth across different countries. At its core was the desire to convey the joy, energy, and rhythm of modern food culture.
The project aimed to position the brand as a trendsetter. The LPK agency developed the name and brand identity. The previous Novela logo was built around the word “novela,” set in a soft sans-serif typeface. The typeface had a rounded design with slight curves at the ends of the letters. The text was placed inside an open circle. A thin outline consisted of two arcs above and below the word. The logo was white on a dark blue background.
The final name chosen was LaSavista. It echoes the word “barista,” and the name’s overall rhythm evokes the enjoyment of life’s finest moments and the idea of elevating taste to new heights, allowing the aroma to unfold in all its glory. The entire system is built on the “Add Flavor to Life” platform. It features a scalable identity that conveys originality, luxury, creative energy, and joy. We developed bold typefaces, vibrant colors, and a flexible packaging system that maintains consistency across the entire portfolio.
The lettering is light on a dark red background. The typography combines two distinct moods. The first part, “La,” is rendered in a fluid handwritten style with connected strokes and soft, rounded flourishes. The SAVISTA part is set in large capital letters with a dense pattern and slight rounding. The circle has disappeared; the entire design has been reduced to a single inscription. The contrast between the handwritten beginning and the massive second part makes the name more lively and connects it more closely to the food industry.
The brand has gained a cohesive global platform for growth across different markets and product lines. The appearance of LaSavista on the menu of a major fast-food chain demonstrated strong commercial appeal and growing consumer interest. Today, professionals use the brand’s products to create more vivid experiences with every pour, shake, and beverage addition.