Le Bon Coin Logo PNG
The commercial direction calls for a simple, easy-to-understand identity for most people. These qualities set the Le Bon Coin logo apart. It clearly communicates the platform’s purpose: you can buy or sell almost anything here. A bright color palette attracts as many potential buyers and sellers as possible.
Le Bon Coin’s story began in Sweden, not France. In 1996, Staffan Lindeberg and Henrik Kling created Blocket.se. On this free local classifieds site, buyers and sellers dealt directly with each other in the same city or region. The model worked well in Sweden, and “Blocket.se” became one of the country’s most visited websites.
Norwegian media group Schibsted acquired Blocket.se in 2003 for about €19 million and decided to adapt the format for the international market. In France, Schibsted hired Olivier Aizac, an ESSEC graduate, to develop the local version. Leboncoin.fr launched on April 28, 2006, with a four-person team and a model built on three ideas: nearby, free, and simple.
The platform was launched as a 50-50 venture between Schibsted and SPIR Communication. In 2010, Schibsted bought SPIR’s stake and became the sole owner. Leboncoin first grew through everyday listings such as washing machines, strollers, and furniture, then expanded into used cars. Unlike eBay, it avoided auctions and commissions, focusing on direct transactions and paid listing visibility.
Commercial expansion accelerated in 2014, when Schibsted added French services such as Agriaffaires, A Vendre A Louer, Videdressing, and Argus. In 2019, Schibsted’s listed online classifieds group, Adevinta, acquired Leboncoin. In 2020, Adevinta acquired eBay Classifieds Group for $9.2 billion, with eBay taking a major stake. By the 2020s, Leboncoin had grown into a French platform with more than 60 million active listings across over 70 categories, competing with La Centrale in cars and Vinted in clothing.
Meaning and History
The site was created based on the 1996 Blocket.se platform, developed by a Swedish programmer. After seven years, Schibsted bought the platform for 19 million euros and launched similar sites in other countries. The French version was called Le Bon Coin. Schibsted monetized the site in 2014 and expanded the platform by acquiring other advertising platforms (Agriaffaires, A Vendre A Louer, Videdressing, etc.). In 2019, the giant split up, transferring control of the site to Adevinta; in 2020, eBay Classifieds Group bought 44% of the shares; and in 2021, it sold 10% of those shares to Permir1.
Since the platform’s opening, its name and logo have not changed. During operation, only minor font adjustments were made.
What is Le Bon Coin?
France’s second-most-popular resource specializes in placing free ads (for individuals) and paid ads (for businesses).
The website logo is short and clear. It features the name in orange, rounded lowercase letters. This choice makes the emblem blend seamlessly with the platform’s content. The site has a large number of products from both individuals and businesses. Each of them is posted with a photo. A catchy, brightly colored inscription without pictures or drawings fits perfectly into the overall background.
The word Le Boncoin has several meanings: “a good corner,” “a great place,” and “a good coin.” In the literary version, it can be translated as “a good deal,” “profitable sale,” or “a place where you can make good money.” All options convey the platform’s core activity: bringing people from a single geographic area together to sell goods.
The benefit seems to stem from the fact that people in the covered area share a similar mindset. Similarly, habits drive demand for used goods. People are attracted by the opportunity to earn a small income by selling things they no longer need or to buy at low prices.
Write all letters of the name separately, except for the prefix Le. A link connects “l” and “e,” as in a capital font. This separates the preposition from the rest of the word. As a proper noun, the French article le is masculine. He emphasizes that the name Boncoin is known to everyone (as Great Place). Therefore, the site’s name is also its advertisement.
Lowercase letters in the logo symbolize closeness to people. Using the platform is easy. Posting an ad is free. There are no rules regarding the style of presentation of information.
The absence of a capital letter signals the project administration’s minor role and its concession of leadership to consumers. A site is just a place. People create Le Boncoin’s content. Visitors set prices, add photos, and describe goods.
The site’s favicon is a white square; in the lower-right corner, a brown square contains two triangles: one lighter and one darker. The white figure symbolizes new items sold on the site. The smaller brown box shows used items that cost less than new ones. The two triangles represent the buyer and the seller. Each figure’s three corners represent the three parties to the transaction: the buyer, the seller, and the site.
Font and Colors
The logo is in orange. This is the best choice for platforms whose activities involve contact with people. The color supports communication, conveys friendliness, warm relationships, smiles, and a good mood, and complements the name “Great Place.”
Although the platform is commercial and built for sales, the shade does not signal monetary transactions; it emphasizes emotion. The site is popular (20 million visits per day) because buyers feel good when they find what they need at a very low price, sellers recover part of the cost of an item they no longer need, and they help someone at the same time.
The font is similar to Kole P Rounded Extra Bold, but with sharper ends on b, c, and n.