Le Bon Coin Logo PNG
The commercial direction requires a simple and understandable identity for most. It is these properties that distinguish the Le Bon Coin logo. It accurately communicates to users the Internet platform’s purpose: you can buy or sell any product here. A bright color palette attracts as many interested parties as possible.
Leboncoin’s story began in Sweden, not France. In 1996, Staffan Lindeberg and Henrik Kling created Blocket.se. On this free local classifieds site, buyers and sellers dealt directly with each other in the same city or region. The model worked well in Sweden, and “Blocket.se” became one of the country’s most visited websites.
Norwegian media group Schibsted acquired Blocket.se in 2003 for about €19 million and decided to adapt the format for the international market. In France, Schibsted hired Olivier Aizac, an ESSEC graduate, to develop the local version. Leboncoin.fr opened on April 28, 2006, with a team of four people and a model built around three ideas: nearby, free, and simple.
The platform was launched as a 50-50 venture between Schibsted and SPIR Communication. In 2010, Schibsted bought SPIR’s stake and became the sole owner. Leboncoin first grew through everyday listings such as washing machines, strollers, and furniture, and then expanded its reach into used cars. Unlike eBay, it avoided auctions and commissions, focusing on direct transactions and paid listing visibility.
Commercial expansion accelerated in 2014, when Schibsted added French services such as Agriaffaires, A Vendre A Louer, Videdressing, and Argus. In 2019, Leboncoin became part of Adevinta, Schibsted’s listed online classifieds group. In 2020, Adevinta acquired eBay Classifieds Group for $9.2 billion, with eBay taking a major stake. By the 2020s, Leboncoin had grown into a French platform with more than 60 million active listings across over 70 categories, competing with La Centrale in cars and Vinted in clothing.
Meaning and History
The site was created based on the 1996 Blocket.se platform, developed by a Swedish programmer. After seven years, the giant Schibsted bought the platform for 19 million euros and opened similar sites in other countries. The French version was called Le Bon Coin. Shibstead monetized the site in 2014 and expanded the platform by acquiring other advertising platforms (Agriaffaires, A Vendre A Louer, Videdressing, etc.). In 2019, the giant broke up, transferring control of the site to Adevinta, and in 2020, 44% of the shares were bought by eBay Classifieds Group, selling 10% in 2021 to Permira.
Since the platform’s opening, its name and logo have not changed. During operation, only minor font adjustments were made.
What is Le Bon Coin?
France’s second most popular resource specializes in placing free (for individuals) and paid (for businesses) ads.
The website logo is short and clear. It consists of the name written in orange lowercase rounded letters. Thanks to this choice, the emblem blends perfectly with the platform’s content. The site has a large number of products from both individuals and businesses. Each of them is posted with a photo. A catchy, bright-colored inscription without pictures and drawings fits perfectly into the general background.
The word Le Boncoin has several meanings: “a good corner,” “a great place,” and “a good coin.” In the literary version, it can be translated as “a good deal,” “profitable sale,” or “a place where you can make good money.” All options fully convey the direction of the platform’s activity: the unification of people from a single territorial group to sell goods.
The benefit appears to stem from the inhabitants of the covered area sharing a similar mindset. In the same fashion, habits form the demand for used goods. People are attracted by the opportunity to earn a small income by selling things that are no longer needed or to buy at low prices.
All letters of the name are written separately, except for the prefix Le. A link is drawn between “l” and “e,” as in a capital font. This separates the preposition from the rest of the word. The French article le, when used as a proper noun, is masculine. He emphasizes that the name Boncoin is known to everyone (as Great Place). Therefore, the site’s name is also its advertisement.
Lowercase letters in the logo symbolize closeness to people. Using the platform is easy. Posting an ad is free. There are no rules regarding the style of presentation of information.
The absence of a capital letter indicates the project administration’s insignificant role and the concession of leadership to consumers. A site is just a place. People create the content of Le Boncoin. Visitors are responsible for setting prices, placing photos, and describing goods.
A white square is used as the site’s favicon; in the lower-right corner, a brown square consists of two triangles: a lighter one and a darker one. The white figure symbolizes new items sold on the site. The smaller brown box shows used items that cost less than new ones. The two triangles represent the buyer and the seller. The three corners of each figure are the three sides of the transaction: the buyer, the seller, and the site.
Font and Colors
The logo is in orange. This is the best choice for platforms whose activities involve contact with people. The color is conducive to communication, embodies friendliness, warm relations, smiles, and a good mood, and complements the name “Great Place.”
Even though the platform is commercial and created for sales, the choice of shade does not indicate monetary relations but emphasizes feelings. The site is popular (20 million visits per day) because buyers experience emotions when they find the necessary item at a very low price, sellers return part of the cost of an already unnecessary item, and at the same time, help someone.
The font is similar to Kole P Rounded Extra Bold, but with sharper b, c, and n ends.