League of Legends Logo

League of Legends LogoLeague of Legends Logo PNG

League of Legends: Brand overview

Founded: October 27, 2009
Founder: Riot Games
Headquarters:
United States
Logo downloads:
League of Legends is a multiplayer MMORPG video game with MOBA elements. Its developer and concurrently one of the publishers is the American company Riot Games. LoL’s appearance was announced in 2008, and in mid-2009, closed beta testing began, which later switched to open mode. The official release took place on October 16, 2009.

Meaning and History

League of Legends Logo History

The logo of a computer game has changed only once, and then ten years after its launch. It was part of the large-scale anniversary events scheduled for October 15. Both the old and new versions consisted of the written name of League of Legends. The designers emphasized the connection between the two by making the second badge the same gold.

Despite the obvious similarity of the two emblems, many have criticized the latter for simplicity and minimalism. But the developers do not even think to return to what happened before: they will carry out the next redesign only for the 20th anniversary. They are sure that by that time, gamers will get used to the existing logo.

2009 – 2019

League of Legends Logo 2009-2019

The first graphic LoL sign appeared simultaneously with the release of the video game. Its appearance clarifies why the fans liked it so much: in this version, the inscription “LEAGUE OF LEGENDS” looks like a gateway to the gaming universe. It takes you to the world of eerie landscapes, heroic battles, untold treasures, and brave warriors.

The designers used a stylized serif typeface with curved endings, similar to the Friz Quadrata typeface designed by Victor Caruso and Ernst Friz for the International Typeface Corporation foundry in 1965. Old-style letters appear three-dimensional due to black shadows. The antiquity effect is accentuated by the dark gradient, giving the impression that the lettering is made of shiny metal that has faded around the edges.

The game’s name is split into two lines: the top is “LEAGUE OF,” and the bottom is “LEGENDS.” Moreover, the preposition “OF” is so small that it is practically invisible. The words are depicted against the background of an elongated polygon with a marble pattern and gold edging. The geometric figure is shaped like a coat of arms.

2019 – today

League of Legends Logo 2019-present

In 2019, the development team decided to celebrate the game’s anniversary with an update to the logo. So the fantasy logo was replaced by a minimalistic version without the aging effect. Millions of gamers who have grown accustomed to classic visual identity have greeted the redesign with disappointment over a decade. They called him non-conceptual and soulless. And all because they did not like the vintage atmosphere and the excessive simplicity of the lettering.

Despite the negative feedback, Riot Games representatives decided not to change anything and wait for users to get used to the modern graphic sign. It is not much different from the previous version – except in the font and the absence of a heraldic shield in the background. To decorate the letters, as before, color effects are used: shading, shine, and gradient.

Font and Colors of the Emblem

League of Legends Emblem

Both versions of the logo include gold lettering that denotes the name of the RPG video game. For all their similarity, they differ in shape: if earlier the top line was shorter than the bottom one, now they are aligned in length and form a perfect rectangle. Some gamers speculate that the Riot Games development team has simplified the logo to scale well on all screen sizes. In this regard, they hope that the company will release a mobile version of League of Legends.

With the modernization of the logo, the Friz Quadrata-like font is a thing of the past. As a result, “E,” “G,” “U,” “D,” and “S” have their serifs disappeared, while “L,” “A,” and “N” have them much shorter. But the inscription still does not look minimalistic – the designers made it gold, outlined each letter with a dark outline, and added volume with a gradient and a metallic sheen.

League of Legends color codes

Bronze Hex color: #b18c48
RGB: 177 140 72
CMYK: 0 21 59 31
Pantone: PMS 7510 C
Burlywood Hex color: #dbc378
RGB: 219 195 120
CMYK: 0 11 45 14
Pantone: PMS 7403 C