LetyShops Logo PNG
The LetyShops logo symbolizes savings, accessibility, and convenience, reflecting the brand’s mission to help users save money through cashback. The design incorporates elements that convey dynamism and simplicity, emphasizing the service’s ease of use.
LetyShops: Brand overview
In 2014, LetyShops, the brainchild of visionary Igor Gnatovsky, was born in Csomad, Pest, Hungary. The company aimed to revolutionize online shopping by introducing an attractive cashback and rewards system. With the help of browser add-ons and plug-ins, LetyShops empowered its users by offering them a percentage of their money back when they purchased at one of the platform’s partner stores.
As word spread about the LetyShops platform, its partnerships with global online retail giants multiplied, increasing its appeal. Since the platform’s launch, its user base has increased dramatically, and it has become a favorite among online shoppers. This has pushed the company to diversify and expand its cashback offerings.
By its fifth anniversary, LetyShops has already attracted the attention and registrations of more than 11 million users worldwide. The company is represented in more than 30 countries and is a leader in cashback and rewards. The basic principle remains unchanged: the buyer gets a part of his expenses back when making transactions through the LetyShops ecosystem.
As LetyShops continues to evolve, it strives to improve its reward mechanisms, create new retail alliances, and maintain its credibility among online cashback services.
Meaning and History
What is LetyShops?
It is an online shopping platform created in 2014 by Igor Gnatovsky. This innovative cashback service has grown exponentially and has over 11 million users worldwide. With an easy-to-use browser extension, LetyShops offers consumers a convenient way to save money when purchasing goods and services, making it a dominant player in the cashback industry.
2014 – 2017
The LetyShops logo from 2014 symbolizes the dynamism, ease, and reliability that have become the brand’s core characteristics. The central element of the emblem is the image of a hummingbird. This small and swift bird represents the speed and ease with which users can receive cashback. Hummingbirds are known for their ability to hover in place, symbolizing the ability to “capture the moment” and benefit from purchases. The green and blue shades in the bird’s design convey a sense of freshness and natural harmony, highlighting the brand’s friendliness and openness.
The primary colors are blue and green. Blue represents trust, reliability, and calmness—important qualities for users choosing a cashback service. Green adds associations with growth, nature, and health, emphasizing the company’s goal of helping users save money and manage their finances wisely.
The brand name is rendered in a simple, modern font with rounded lines, creating a sense of ease and accessibility. The blue color of the text reinforces the feeling of reliability and stability that the company aims to provide its customers. The softness of the text lines makes the logo friendly and memorable.
2017 – 2019
The 2017 logo reflects the company’s strategy to make its brand more memorable and closely associated with great deals and ease of use. This emblem represents a stage in the company’s development when it solidified its market position and gained widespread user recognition. Unlike the first logo, the second one is more streamlined and modern, aligning with the brand’s commitment to simplicity and user-friendliness.
The logo is designed in two primary colors: yellow and black. A bright yellow dot at the center symbolizes a coin, money, or savings. This visual element embodies the concept of cashback, which is LetyShops’ core service. The yellow color is associated with joy, energy, and positivity, emphasizing the benefits and value users gain from the service.
The font is simple and rounded, without unnecessary decorative elements. It appears friendly and modern, making the brand accessible and easy for a broad audience to understand. The italicized “shops” add a sense of dynamism and movement, indicating the company’s active growth and development.
2019 – today
The LetyShops logo emphasizes simplicity, convenience, and memorability. The brand name is written in lowercase letters, creating an impression of accessibility and openness. The design is divided into two parts using color contrast: “lety” is highlighted in black, while “shops” is in a vibrant yellow.
The font is bold and dense yet free of sharp lines or angles, giving it a soft and friendly appearance. The exception is the letter “y,” whose lower part curves, adding an interesting rhythm to the composition. This detail looks modern and lends uniqueness to the design. The slight slant of the letters adds a sense of motion, associating the logo with progress and constant development.
The black color in the first part conveys reliability, seriousness, and the company’s professional approach. The yellow in the second part brings energy, warmth, and joy, enhancing the brand’s positive perception. These complementary colors work together effectively, creating a bright and fresh visual image.
The name combines two ideas: the ease and accessibility of shopping (through “Lety”) and online commerce (through “shops”). The name is simple and memorable.
The logo’s dynamic and soft design makes it versatile, fitting seamlessly into digital and print media. The bold font enhances stability and reliability, while the italicized style emphasizes movement and energy. The visual symbol reflects the company’s character—a comfortable, user-friendly, and energetic service focused on customer convenience.
