The Line is a Japanese social network and free digital application designed to exchange information on various electronic devices. It allows you to instantly send photos, audio recordings, videos, text messages, make phone calls, use a digital wallet, read news, and more. The service is operated by Line Corporation, a Tokyo-based subsidiary owned by the Naver Corporation of South Korea. The universal platform has several services of the same name and has been on the market since 2011.
Meaning and History
Tragic events prompted the program. Her idea began with a massive and deadly earthquake that triggered a tsunami. This natural phenomenon dates back to the spring of 2011, when telecommunications infrastructure was disrupted throughout the country. NHN Japan representatives (the South Korean division of NHN Corporation) decided to release a special communication tool based on Internet technology. In the summer of the same year, the service was already ready to launch.
It turned out to be so popular that it started to overload the server. Therefore, the developers decided to connect the open source HBase platform written in Java to Line. It has become the basic repository for user accounts, groups, and contacts. The instant messaging service has become incredibly popular in the Asian region: in Indonesia, Thailand, Japan, Taiwan, Cambodia, and Turkmenistan. In particular, it is available in 17 languages.
Starting as an app to run on Android and iOS operating systems, Line has gradually been adapted to other platforms, including BlackBerry OS, Nokia Asha, Windows Phone, Firefox OS, Microsoft Windows, and macOS. Therefore, the program is now available on smartphones, tablets, laptops, personal computers, smartwatches. It is recognizable by its simple and bright icon, which stands out from its counterparts. Moreover, her visual identity sign turned out to be so successful that the service never changed it – it only made minimal corrections. There were two of them.
2011 – 2013
To make the logo clear, catchy, simple, and at the same time indicative of a specific activity, the developers used the principle of geometry. To do this, they took a square and rounded off all four corners. This made it possible to smooth out the sharpness. Then they placed a white text balloon in the square – a callout of direct speech, like comic book characters. This hinted that the program is a means of communication between users and allows you to send and receive information.
In the dialog box center is the Internet service’s name, written in grotesque uppercase letters – printed letters, even, bold, of the same height. The icon also has a lens flare located in the upper left part. Simultaneously, the designers applied a gradient in the center on a light background and around it, on a green one.
2013 – 2016
After the redesign, the emblem retained its shape, size, a grouping of elements, and number. Only the color has changed. In this version, the authors removed gradient transitions, reflections, and white spots, stabilizing the palette. The main shade was lime green. He refreshed the logo, added modernity and recognition to it.
2016 – today
In July 2016, the designers made some adjustments. And they were again insignificant, but already concerned not only the color but also the text. The developers have shifted the palette to a dark spectrum, using a rich shade of green. The streamlined font was changed to an angular one, removing the rounding at the letters’ ends. As a result, the text balloon now looks distinct.
Font and Colors of the Emblem
The corporate logo of this program is stable. It denotes all its services: social network, telephony, Line TV video, Line Today news, Line Pay money wallet, Line Manga comics, Line Webtoon, etc. The company does not undertake a radical redesign not to lose recognition among a multi-million audience of users. It is always limited to minor changes to the logo.
The designers opted for a typeface with rounded letterforms that resemble the Volkswagen Serial Xbold and Rundschrift Pro Regular for early designs. In the later version, the style is rougher – with right angles and straight lines, echoing Substance Extra Bold and Touche Bold.
The main emphasis from the very beginning was on color, so it was corrected twice. A green with a gradient was used; in the second – a lime shade # 37cf00, in the third – a deep green # 00ba00. The text balloon in all emblems is colored white.