Line-X Logo

Line-X LogoLine-X Logo PNG

Line-X: Brand overview

Founded in 1983 by Dennis Wyden and Steve Brennecke, Line-X is a California-based company specializing in the creation and distribution of protective polyurea coatings and undercoats for trucks. Based in La Puente, California, Line-X has revolutionized the industry by introducing spray-on polyurea coating technology as a superior alternative to traditional truck mats.

Line-X’s product line includes a wide range of offerings, including protective coatings, industrial flooring systems, and proprietary truck bed liners. Polyurea coatings are known for their superior characteristics, such as resistance to abrasion and corrosion and their ability to resist various chemicals.

These protective coatings have a wide range of applications, including secondary insulation, blast protection, and roof protection coatings, among others. In addition, Line-X has an extensive global network of more than 600 authorized locations worldwide that provide specialized Line-X coating services.

In 2018, Line-X became part of Icahn Enterprises but continues to operate as an independent company. Since its inception, the company has reported more than 2 million applications of Line-X liners worldwide, indicating its popularity and acceptance in the market.

The company’s main competitors in the protective coatings segment are Rhino Linings, Speedliner, and DualLiner. The distinctive feature of Line-X is the lifetime warranty on Line-X branded polyurea coatings and liners, which indicates its confidence in the durability and longevity of its products.

Meaning and History

Line-X Logo History

What is Line-X?

LINE-X was founded in 1993 by Carlos Burtin with the goal of providing unrivaled protection from all types of impacts for the underbody of trucks. Today, the brand is recognized worldwide as a leading supplier of spray-on truck liners and has a network of 550 retail outlets worldwide.

before 2017

Line-X Logo before 2017

2017 – today

Line-X Logo

The Line-X logo is a recognizable yellow ellipse outlined in black. Inside it, the brand name is written in bold font with contrasting line thickness. Instead of a hyphen, there is a construction of a small triangle and five dots lined up to the left of it. This geometric symbol symbolizes the brand’s main product – a spray-on protective coating.

The logo is good in its simplicity. The yellow and black colors are eye-catching, forcing immediate attention. The special design in the place where the hyphen should be gives the logo a unique twist, almost like a secret code telling what Line-X offers. The little triangles and dots are there for a reason – they give the idea that the company is known for its aerosol coatings. The logo tells what Line-X represents but in a relaxed, casual manner.

Line-X color codes

Cadmium YellowHex color:#fff300
RGB:255 243 0
CMYK:0 5 100 0
Pantone:PMS 3955 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C