Line-X Logo PNG
Line-X: Brand overview
Founded in 1983 by Dennis Wyden and Steve Brennecke, Line-X is a California-based company specializing in creating and distributing protective polyurea coatings and truck undercoats. Based in La Puente, California, Line-X has revolutionized the industry by introducing spray-on polyurea coating technology as a superior alternative to traditional truck mats.
Line-X’s product line includes many offerings, including protective coatings, industrial flooring systems, and proprietary truck bed liners. Polyurea coatings are known for their superior characteristics, such as resistance to abrasion and corrosion and their ability to resist various chemicals.
These protective coatings have many applications, including secondary insulation, blast protection, and roof protection coatings. In addition, Line-X has an extensive global network of more than 600 authorized locations worldwide that provide specialized Line-X coating services.
In 2018, Line-X became part of Icahn Enterprises and continues to operate independently. Since its inception, the company has reported more than 2 million applications of Line-X liners worldwide, indicating its popularity and acceptance in the market.
The company’s main competitors in the protective coatings segment are Rhino Linings, Speedliner, and DualLiner. The distinctive feature of Line-X is the lifetime warranty on Line-X branded polyurea coatings and liners, which indicates its confidence in the durability and longevity of its products.
Meaning and History
What is Line-X?
This manufactures protective polyurethane coatings applied by high-pressure spraying, forming a durable, seamless layer resistant to impact, corrosion, chemicals, and UV exposure. The coatings are used in the automotive, construction, marine, and defense industries.
before 2017
2017 – today
The Line-X logo features a yellow ellipse with a clean black outline containing the company name inside. The name is written in bold black type, standing out against the bright background and enhancing readability. The typeface has strict forms with straight, even lines, conveying a sense of confidence and reliability.
A distinctive feature of the logo is the replacement of the hyphen between “LINE” and “X” with a small graphic element—a triangle and five dots arranged in a fan shape to its left. These details directly relate to the brand’s product, which involves spray-applied coatings. The graphic illustrates the process of applying a protective layer.
The logo’s color palette is limited to two contrasting colors: yellow and black. The yellow ellipse is associated with energy and protection, while the black text reflects the company’s professionalism. The sharp outline of the ellipse enhances the visual completeness.
The logo is easy to interpret due to its simple composition. Using an unusual symbol instead of the hyphen creates an original focal point and communicates the company’s core product without direct explanation. This graphic detail serves as a visual hint, revealing the nature of the brand’s offerings. The entire composition reflects the versatility of Line-X products and highlights key qualities—protection, durability, and resilience.