Lineas Aereas Suramericanas Logo PNG
Lineas Aereas Suramericanas: Brand overview
Based in Bogotá, Colombia, Lineas Aéreas Suramericanas, also known as LAS Cargo, operated from 1972 to 1993. Its creation on April 14, 1972, was due to the joint efforts of several Colombian investors and businessmen whose main objective was to provide domestic and international cargo and charter flight services.
LAS Cargo began operations with a modest fleet of Curtiss C-46 aircraft, primarily engaged in the transportation of cargo within Colombia and neighboring countries. Over the years, the airline’s fleet expanded with larger aircraft such as the Boeing 707 and Boeing 727 freighters.
By the late 1970s, LAS Cargo had greatly expanded its operations, operating scheduled cargo flights to more than 15 destinations in South and Central America. Although the company’s core business was cargo, it also operated passenger charter flights when needed.
In 1981, Avianca, Colombia’s largest air carrier, acquired LAS Cargo. Under new ownership, LAS Cargo continued to operate as an exclusively cargo airline throughout the 1980s.
However, with the emergence of freight integrators such as FedEx and DHL, traditional cargo airlines faced declining demand. In 1993, faced with mounting losses, Avianca decided to fully merge LAS Cargo, effectively ending LAS Cargo’s existence as a separate company after 21 years of operation.
Meaning and History
Before 2015
2015 – today
Lineas Aereas Suramericanas is also known as LAS Cargo, and it is this name that is reflected in its logo. The designers divided the name into two parts, placing the letters “LAS” at the top and giving them a unique shape. The most unusual is the letter “A,” made in the form of a triangle with convex and rounded sides divided into three color blocks. The yellow upper part reminds of the sun, the blue lower part – of the sky, and the white stripe separating them – of an airplane’s track. The word “CARGO” is highlighted in black and written in a clear font with a large letter spacing.
Innovative design solutions fulfill several functions. The three-color scheme of the letter “A” adds visual interest and embodies elements associated with aviation: sun, sky, and airplanes. The wide letter spacing in the word “CARGO” enhances readability, allowing viewers to quickly identify the company’s specialized services. This attention to detail makes for a memorable and descriptive logo.
