Liqui Moly Logo PNG
Liqui Moly, a German company known for its oils, lubricants, and additives, was founded in 1957. Headquartered in Ulm, Germany, the company initially built its reputation on specialized motor oils and additives.
Today, Liqui Moly is known for its wide range of motor oils, transmission fluids, lubricants, and other chemical products. The company meets the lubrication needs of commercial and consumer vehicles with a wide range of oils and lubricants, from gasoline- and diesel-powered passenger cars to heavy commercial trucks.
In addition to automotive solutions, Liqui Moly produces lubricants for two-wheelers, marine vehicles, and industrial equipment. The company prides itself on its extensive portfolio of over 4,000 products, each meeting various quality certifications.
Liqui Moly is a family-owned company headed by CEO Ernst Prost and employs approximately 1,000 people. Since 2010, Liqui Moly has also been the official sponsor of the Sauber F1 Team, demonstrating its commitment to high-performance cars.
Liqui Moly operates in more than 120 countries through a network of importers and competes globally. The company’s main competitors in the automotive lubricants market are well-known brands such as Shell, Castrol, Valvoline, and Total/Quartz.
Meaning and History
What is Liqui Moly?
This German manufacturer of motor oils, lubricants, and automotive chemicals produces over 6,000 product types for cars, motorcycles, boats, and garden equipment. All products are made in Germany and are based on molybdenum disulfide.
1957 – 1976
1976 – 1992
1992 – 2002
2002 – today
The Liqui Moly logo is designed as two rectangles with smooth, rounded corners. The brand name is split into two parts: “LIQUI” sits in the upper blue rectangle, and “MOLY” in the lower red rectangle. The two blocks connect to form a unified composition with soft outlines and a smooth, visually cohesive look.
The blue rectangle at the top conveys reliability and confidence, while the red element below conveys energy and activity. These colors evoke the sky and the road, symbolizing readiness for new journeys and the brand’s products, automotive oils and chemicals.
The white font stands out against the bright rectangles, making the name easy to read. The text uses a bold sans-serif type, with closely spaced letters to maintain clarity. The sharp, clean lines make the logo legible at any size.
The composition’s rounded corners add comfort, evoking a vehicle’s smooth motion. The design appears modern and neat while remaining versatile across various formats and environments.