Liqui Moly Logo PNG
Liqui Moly: Brand overview
Liqui Moly, a German company known for its oils, lubricants, and additives, was founded in 1957. Headquartered in Ulm, Germany, the company initially gained its reputation for its specialized motor oils and additives.
Today, Liqui Moly is known for its wide range of motor oils, transmission fluids, lubricants, and other chemical products. The company meets the lubrication needs of commercial and consumer vehicles with a wide range of oils and lubricants suitable for everything from gasoline and diesel-powered passenger cars to heavy commercial trucks.
In addition to automotive solutions, Liqui Moly produces lubricants for two-wheelers, marine vehicles, and industrial equipment. The company prides itself on its extensive portfolio of over 4,000 products, each meeting various quality certifications.
Liqui Moly is a family-owned company headed by CEO Ernst Prost and employs approximately 1,000 people. In addition, since 2010, Liqui Moly has been the official sponsor of the Sauber F1 Team, demonstrating its commitment to supporting high-performance cars.
Liqui Moly is present in more than 120 countries through a network of importers and competes in a global market. The company’s main competitors in the automotive lubricants market are well-known brands such as Shell, Castrol, Valvoline, and Total/Quartz.
Meaning and History
What is Liqui Moly?
This German manufacturer of motor oils, lubricants, and automotive chemicals produces over 6,000 product types for cars, motorcycles, boats, and garden equipment. All products are made in Germany and are based on molybdenum disulfide.
1957 – 1976
1976 – 1992
1992 – 2002
2002 – today
The Liqui Moly logo is designed as two rectangles with smooth, rounded corners. The brand name is divided into two parts: “LIQUI” is placed in the upper blue rectangle, and “MOLY” is in the lower red rectangle. Both blocks are connected, forming a unified composition with soft outlines and a visually smooth appearance.
The blue rectangle at the top conveys a sense of reliability and confidence, while the red element below expresses energy and activity. These colors evoke images of the sky and the road, symbolizing readiness for new journeys associated with the brand’s products—automotive oils and chemicals.
The white font stands out against the bright rectangles, ensuring the name is easily readable. The text is in bold, sans-serif type, with the letters placed closely together to maintain clarity. The sharp and clean lines of the letters make the logo easy to read at any size.
The rounded corners of the composition enhance the sense of comfort, reminiscent of the smooth motion of a vehicle. The design appears modern and neat while maintaining versatility in various formats and environments.