Lorex Technology Logo PNG
The Lorex Technology logo symbolizes security, reliability, and technological excellence, hinting at the protection and peace of mind it provides its clients through advanced surveillance systems. The emblem’s design incorporates elements that convey precision and modernity, emphasizing the company’s commitment to innovation and high-quality products.
Lorex Technology: Brand overview
Founded in 1991 by the Canadian Klein family of consumer electronics manufacturers, Lorex Technology began as a humble company specializing in security and surveillance solutions. The company manufactured and distributed surveillance cameras and home security equipment throughout the last years of the 20th century and the beginning of the 21st century.
With time, Lorex started manufacturing various products such as video intercoms, baby monitors, car dashboard cameras, and other electronic devices. Notably, Lorex introduced easy-to-use plug-in security systems designed for households and micro-enterprises, spurring the development of the DIY security sector.
In the 2010s, the company focused on developing integrated home and app technologies that allowed users to access camera footage via mobile devices from anywhere. In the mid-2010s, Lorex expanded its horizons, evident in the 2016 acquisition of IC Realtime, a large video surveillance company.
Lorex is now a camera and surveillance equipment leader, serving various customers, from individual consumers to large commercial enterprises. Operating under the wing of FLIR Systems, Lorex maintains an international presence and focuses on products that promote safety and security.
Meaning and History
What is Lorex Technology?
This company specializes in providing premium security solutions including state-of-the-art CCTV cameras, video doorbells and smart home integration systems that provide reliable surveillance and peace of mind in residential and commercial properties.
Before 2021
The logo captures the essence of a brand focused on surveillance technology and security. The primary element of the emblem is a stylized symbol resembling an eye, which is strongly associated with monitoring and vigilance. This symbol is designed as a circle with a central dot, surrounded by an arc, suggesting a wide field of view or the comprehensive coverage of a camera. This design conveys a sense of reliability and constant observation.
The letter “O” in “LOREX” is replaced by this eye symbol, reinforcing the company’s core focus. The other letters are rendered in a sleek, sans-serif font, adding a modern and technological feel to the emblem. The color palette consists of shades of blue, traditionally associated with trust, stability, and professionalism.
The company needed to stand out among competitors by showcasing its commitment to innovation and quality. The eye symbol in the logo reflects the company’s primary mission. It instills a sense of security and confidence in clients, assuring them they have chosen a reliable partner for their safety needs.
2021 – today
The online store’s logo, specializing in surveillance cameras, captures the essence of its business. Using the classic circular shape, the designers replaced the letter “O” in “Lorex” with a camera lens. While the letter appears ordinary, a large dot is drawn in the center on a white background, symbolizing the camera lens. The text is written in bold, sans-serif font. The letters are large, massive, and closely spaced, yet their size ensures they remain distinct and easily readable. The emblem is rendered in blue.
The blue color evokes a sense of trust and reliability, which is crucial for a brand associated with security. The camera lens at the center indicates the store’s specialization. Upon seeing this logo, it is immediately apparent that the company deals with surveillance systems. The entire design of the emblem is neat and precise, making it easy to remember.
The company needed to convey its core values through visual symbols. The Lorex logo perfectly blends simplicity and functionality, reflecting the brand’s identity.
