Lowrider Logo PNG
The Lowrider logo represents an avid car fanatic, not all models, but only lowriders with low ground clearance. This is a symbol of coolness, chic, and harsh brutality all in one bottle. With such an emblem, the magazine showed that it is on the same wavelength as its readers.
Lowrider is the name of an American magazine dedicated to the car of the same name, as well as the cult and lifestyle associated with it. Therefore, in addition to cars, he covered fashion, culture, and political issues and funded an annual scholarship program. This publication was first published in 1977. Three students from San Jose founded it: Larry Gonzalez, David Nunez, and Sonny Madrid. The editorial office was located in Anaheim, California. At the end of 2019, the magazine ceased publication, although in the early 2000s its circulation reached more than 200,000 copies.
Representatives of the Chicano movement founded Lowrider magazine. With his help, they wanted to share their course with as many people in the Bay Area as possible. The first issue debuted in the late 70s of the 20th century. Moreover, for some time, young people distributed the printed edition themselves, alone. This continued until the fall of 1979, when it was decided to place not only lowriders but also beauties in bikinis on the covers. A David Gonzales comic book series called The Adventures of Hollywood appeared in parallel. And it became incredibly symbolic as the Homies toy line was subsequently launched.
Despite active progress and marketing measures, the magazine closed at the end of 1985. The reason was the printing house where it was printed. She just moved to another property. The periodical was revived in 1988. Its creator, Larry Gonzalez, had a hand in this. He found support from the Lopez brothers, Alberto and Lonnie. They moved the headquarters closer to the center of the city’s lowrider culture in Fullerton, California. At the same time, mostly customized trucks began to appear on the covers.
As a result, Lowrider’s readership increased significantly in the 90s, and professionals’ interest grew. So, in 1997, the magazine was acquired by McMullen Argus Publishing, and in 2007, it was bought by Source Interlink Media, which is now known as TEN: The Enthusiast Network. Despite the change of ownership, the publication retained the original logo associated with the lowrider movement, its cult, and concept.
Meaning and History
The logo of this company is a direct demonstration of the lowrider style to which it is dedicated and named after. That is why the magazine’s identity is conceptual, practical, and understandable to the majority. Its symbolism is nothing superfluous or abstruse, only an associative reference to the cult image. In particular, the emblem depicts a representative of this trend: an imposing, self-confident gentleman wearing tinted glasses.
This is a characteristic type from the subcultures of Chicanos and Aztecs, the areas with the main distribution of Lowriders. They appreciate sleek cars with shiny finishes, bright colors, and a low stance, so the clearance on the rear bumper knocks out sheaves of spray while driving through city streets. That is, in this case, it is not speed and drive that are important, but chic and kitsch. As a result, the logo shows the head of such a dandy. He is depicted in full face. A thin black mustache is drawn on a round face. Moreover, the circle also represents a car wheel.
What is Lowrider?
Lowrider is an American magazine focusing on lowrider culture (the car and the lifestyle associated with it). His debut was in 1977. The re-release date is 1988. The founders of the print edition were three students from San Jose who were passionate about this social and cult movement: Larry Gonzalez, David Nunez, and Sonny Madrid. The editorial office was located in Anaheim, California. The magazine closed in 2019 and has not been published again.
The glasses are slightly lowered on both sides, which is typical of the model called “aviators.” A wide-brimmed gangster hat is pulled over the forehead. It is painted yellow and complemented by a black stripe with a radiant gloss. The magazine’s name appears under the “portrait” of a representative of the lowrider culture. The inscription is bold, wide, and shaped like an arch. All letters are in upper case and are colored lemon with a gradient. At the bottom, the symbols are darkened, so the light seems to fall on them from above as if from a bright sun.
Font and Colors
For its logo, Lowrider magazine opted for bespoke, massive glyphs. In particular, the grotesque serves as the basis. Some letters are directly connected even though they are far apart. For example, the legs of the central “R” are in the form of wide stripes directed in different directions: the left one is connected with “L” (it is located at the beginning of the word), the right one is connected with “R” (it is located at the end).
The color palette combines different shades of yellow: lemon, mustard, honey, and amber. The logo also has black, which effectively complements all other colors.