Lufthansa Cargo Logo PNG
The Lufthansa Cargo logo is dedicated to protection in the sky. Every shipment entrusted to the company is completely secure. The brand’s airplanes, like iron birds, are resilient and strong, ensuring deliveries arrive precisely on time.
Lufthansa Cargo: Brand overview
Lufthansa Cargo AG, a powerhouse in the global cargo industry, has changed how cargo is transported by air. Originating at Frankfurt Airport, this German company has become a key player in the air cargo and logistics sector.
Lufthansa Cargo began operations in the 1940s and has undergone significant changes. With the growing demand for air cargo and advances in aviation technology, Lufthansa Cargo was spun off as a separate division in 1977, marking the beginning of its journey as a specialized cargo airline.
In the 1980s and 1990s, the company expanded its capabilities and improved efficiency by introducing modern freighter aircraft.
In the early 2000s, Lufthansa Cargo integrated various logistics solutions into its services, offering comprehensive supply chain management.
Remaining at the forefront of its industry, Lufthansa Cargo is adopting digital technologies to meet growing demands.
Meaning and History
Whast is Lufthansa Cargo?
Lufthansa Cargo was established in 1994 as an independent subsidiary of Lufthansa, one of the world’s leading airlines. The company’s journey to becoming a leading cargo airline is a testament to its commitment to excellence. By the end of the 20th century, Lufthansa Cargo had left a significant mark on the industry, becoming an integral part of the German aviation landscape.
1993 – today
The Lufthansa Cargo logo is simple and precise, reflecting the company’s core values. On the left, it features a crane within a circle—a symbol long associated with the brand. The bird with outstretched wings appears to fly forward, conveying movement and confidence. The design uses clean, geometric lines, emphasizing connections to technology and aviation. The circle surrounding the crane completes the composition, creating a sense of order and stability. The image of the crane evokes associations with travel and freedom.
Next to the emblem is the text “Lufthansa Cargo,” written in bold font with clean lines. The slight roundness of the letters adds softness while maintaining a structured and confident look. The capitalized “L” and “C” lend the text a sense of structure and modernity. This style highlights professionalism and attention to detail.
The color palette includes dark blue and white. Blue represents reliability, the sky, and calmness, while white adds lightness and clarity. This combination enhances the impression of confidence and stability. Every design element is balanced, creating a strong overall impression.
The name combines the words “Luft” (air) and “Hansa” (union), referencing its German roots and connection to aviation. The addition of “Cargo” underscores its focus on freight transportation. Together, these elements form the image of a company that provides high-quality and precise services.
The visual mark’s design is minimalist and clear. The crane, circle, text, font, and colors harmoniously emphasize Lufthansa Cargo’s reliability and global reach.
