MAGZTER: Brand overview

In 2011, Girish Ramdas and Vijayakumar Radhakrishnan introduced the world to MAGZTER, a pioneering digital newsstand. From its operations center in New York, the platform initially centralized content from publishers predominantly from India and some Western countries. However, the company’s scope was not limited to this for long. After just a few years, MAGZTER expanded its reach to include content from more than 5,000 global publishers.

A distinctive feature of MAGZTER was its accessibility. Users could get acquainted with their favorite literature on different platforms – on the Internet, iOS, Android and other digital devices. This approach to cross-platform access combined with a self-service model was different from the conventional one.

The digital newsstand soon became a global force, offering a variety of magazine titles for different tastes and languages. Going beyond digital magazine subscriptions, MAGZTER was constantly innovating. Multimedia elements have been embedded, personalized reading suggestions have emerged, and various features have been introduced to enhance the reading experience.

In 2015, the MAGZTER Gold program was introduced, giving readers unlimited access to the platform’s entire magazine repository. As the digital age progressed, MAGZTER’s influence and reach grew. With a user base of over 40 million worldwide, MAGZTER has firmly established its place in the digital magazine arena.

Meaning and History

MAGZTER Logo History

What is MAGZTER?

MAGZTER is a digital platform that gives international readers unlimited access to a wide range of magazines and newspapers, revolutionizing digital publishing by bringing content from more than 5,000 publishers to an international readership. In 2011, Girish Ramdas and Vijayakumar Radhakrishnan launched Magzter in New York City, the birthplace of the digital magazine and newspaper revolution.

2011 – today


The digital newsstand surprises both with its unique concept and unusual logo. The logo creatively combines graphics and text. The designers used the similarity of the letter “M” to many objects to make it a symbol in its own right. The letter takes the form of two ridges connected at the bottom. To make the elements distinguishable, they colored them in different shades, blue and green, with a slight shadow around the edges to create a sense of depth. The text part uses a smooth uppercase sans serif font.

The two ridges in the letter “M” resemble twin hills, but since they are different colors, they are not twins wearing the same clothes. The blue and green colors are reminiscent of sky and grass, making you think of something fresh and open. The light shadow around the edges almost pokes out as if jumping out of the screen. The capitalized letters in the text make it hard to miss what they are saying, but in a calm manner, without shouting.

MAGZTER color codes

Dodger BlueHex color:#3299fe
RGB:50 153 254
CMYK:80 40 0 0
Pantone:PMS 285 C
Yellow GreenHex color:#97c93c
RGB:151 201 60
CMYK:25 0 70 21
Pantone:PMS 368 C