Malindo Air Logo PNG
The Malindo Air logo conveys the brand’s essence and the local culture’s authenticity. It shows the company’s connection to its native country and longstanding traditions. At the same time, the emblem is filled with vibrant dynamics, reflecting the airline’s boundless energy.
Malindo Air: Brand overview
The inception of Malindo Air can be traced back to the establishment of a new airline in Malaysia through a collaboration between the National Aerospace and Defence Industries (NADI) from Malaysia and the Lion Air Group from Indonesia. The name “Malindo” symbolizes the partnership between Malaysia and Indonesia.
On March 22, 2013, the airline commenced its inaugural flight from Kuala Lumpur to Kuching, signaling its entry into the competitive Malaysian aviation scene. Initially positioned as a hybrid carrier, the company offered affordable fares coupled with some full-service amenities.
In May 2013, just two months after its domestic launch, the airline ventured into international waters with a flight to Dhaka, Bangladesh, showcasing its aspirations for rapid expansion. In the following years, the company expanded its route network across Southeast Asia and welcomed new Boeing 737-900ER aircraft to enhance its capacity and reach. The introduction of ATR 72-600 turboprop aircraft in 2015 allowed the airline to operate on regional routes with lower passenger demand efficiently.
In 2016, the company obtained approval to fly to Australia, inaugurating flights to Perth, and expanded its presence in the Chinese market with flights to Guangzhou.
On May 16, 2017, the airline rebranded to Batik Air Malaysia to align its identity with Indonesia’s Batik Air. Continuing its growth trajectory, the company continued its international reach with flights to Brisbane, Australia, and Taipei, Taiwan, in 2018. The following year, the airline focused on optimizing its route network and enhancing operational efficiency while increasing its flights to key cities in India. Despite challenges faced by the aviation industry in 2020, the airline adapted by temporarily reducing flights but maintaining critical routes.
In 2021, the rebranding to Batik Air Malaysia was finalized across all flights and marketing materials. The company unveiled plans to update its fleet and expand its route network in response to recovering air travel demand.
In 2022, the company remained agile in adapting to market changes, concentrating on developing its regional network in Southeast Asia and fortifying its presence on international routes.
Meaning and History
What is Malindo Air?
It is a Malaysian hybrid airline based in Kuala Lumpur, offering affordable full-service flights to various destinations in the Asia-Pacific region. The company operates a modern fleet of narrow-body aircraft, such as Boeing 737 and ATR 72, providing an ideal blend of comfort, efficiency, and cost-effectiveness. Through a strategic partnership with Lion Air Group, one of the largest aviation groups in the region, the airline offers convenient connections and an extensive route network covering key destinations in Malaysia, Indonesia, Thailand, and beyond.
2013 – 2022
The Malindo Air logo closely resembles the emblem of its parent company, Indonesian Lion Air Group, reflecting the vibrant Indonesian culture. At the center is a stylized head of a griffin—a mythical creature that is a hybrid of a lion and an eagle. This creature symbolizes strength, speed, vigilance, and power. The large wing, consisting of a circle and eight powerful feathers, conveys the persistent spirit of the airline. The Griffin’s image indicates that the brand’s planes dominate the skies of Malaysia and Southeast Asia.
The “Malindo air” text balances the aggressive emblem, which appears soft due to its lowercase letters and smooth, rounded italic script. The bold font adds visual stability, demonstrating the airline’s reliability. Some glyphs have short, pointed extensions at the ends, adding a whimsical touch and indicating the brand’s readiness for innovation.
The logo’s bright palette expresses cultural authenticity, as red is Indonesia’s primary national color. This color was also taken from the Indonesian Lion Air Group emblem. For Malindo Air, red symbolizes strength, perseverance, and dynamism. It visually embodies the energy and passion that enable the airline to maintain its leading position in air transportation.
