The Malindo Air logo conveys the brand’s essence and the authenticity of local culture. It shows the company’s connection to its native country and longstanding traditions. At the same time, the emblem is filled with vibrant dynamics, reflecting the airline’s boundless energy.
Malindo Air was established in Malaysia through a partnership between National Aerospace and Defense Industries (NADI) and Indonesia’s Lion Air Group. The name “Malindo” combines Malaysia and Indonesia, reflecting the carrier’s cross-border structure. The airline entered the competitive Malaysian market with a hybrid model that combined lower fares with selected full-service features.
On March 22, 2013, Malindo Air operated its first flight from Kuala Lumpur to Kuching. In May 2013, only two months after starting domestic services, it entered the international market with a flight to Dhaka, Bangladesh. The company then expanded across Southeast Asia and added Boeing 737-900ER aircraft to increase capacity and range on busier routes.
In 2015, Malindo Air introduced ATR 72-600 turboprops, allowing it to serve regional routes with lower passenger demand. In 2016, the airline received approval to fly to Australia, opened services to Perth, and expanded in China with flights to Guangzhou. On May 16, 2017, it rebranded as Batik Air Malaysia, aligning its identity with Indonesia’s Batik Air.
In 2018, the airline added Brisbane and Taipei to its international network. In 2019, it worked on route optimization, operational changes, and higher frequencies to key Indian cities. In 2020, flight numbers were reduced while core routes remained active. In 2021, Batik Air Malaysia rebranded across flights and marketing, followed by fleet renewal plans and regional network development in 2022.
Meaning and History
What is Malindo Air?
It is a Malaysian hybrid airline based in Kuala Lumpur, offering affordable full-service flights to various destinations in the Asia-Pacific region. The company operates a modern fleet of narrow-body aircraft, including Boeing 737s and ATR 72s, providing an ideal blend of comfort, efficiency, and cost-effectiveness. Through a strategic partnership with Lion Air Group, one of the largest aviation groups in the region, the airline offers convenient connections and an extensive route network covering key destinations in Malaysia, Indonesia, Thailand, and beyond.
2013 – 2022
The Malindo Air logo closely resembles the emblem of its parent company, Indonesian Lion Air Group, reflecting the vibrant Indonesian culture. At the center is a stylized head of a griffin, a mythical creature that is a hybrid of a lion and an eagle. This creature symbolizes strength, speed, vigilance, and power. The large, circular wing, adorned with eight powerful feathers, conveys the airline’s enduring spirit. The Griffin’s image indicates that the brand’s planes dominate the skies of Malaysia and Southeast Asia.
The “Malindo air” text balances the aggressive emblem, which appears soft due to its lowercase letters and smooth, rounded italic script. The bold font adds visual stability, demonstrating the airline’s reliability. Some glyphs have short, pointed extensions at the ends, adding a whimsical touch and indicating the brand’s readiness for innovation.
The logo’s bright palette expresses cultural authenticity, as red is Indonesia’s primary national color. This color was also taken from the Indonesian Lion Air Group emblem. For Malindo Air, red symbolizes strength, perseverance, and dynamism. It visually embodies the energy and passion that enable the airline to maintain its leading position in air transportation.

