Mall of Asia Logo PNG
The Mall of Asia logo emphasizes the mall’s scale. The emblem informs us of the vast areas, countless shops, cafes, and entertainment areas that will bring unforgettable emotions.
Mall of Asia grew from the retail empire built by Henry Sy Sr., founder of SM Group. SM began in the 1950s as a shoe store on Carriedo Street in Quiapo, Manila. The group later opened SM North EDSA in 1985 and SM Megamall in 1989. In January 1994, SM Prime Holdings was created as the group’s mall development arm and went public in July.
Plans for the Mall of Asia were announced in 1995, with construction initially expected to begin in 1996. SM chose a 60-hectare reclaimed site along Manila Bay in Pasay City and presented the project as a future regional landmark. Active construction began in mid-2002, with the formal groundbreaking in early 2004. Arquitectonica handled the design, while Hilmarc’s Construction Corp. and Monolith Construction Development Corp. led construction.
Building on reclaimed land required deep piles, drainage systems, and extra engineering work. The main building cost about 6.5 billion Philippine pesos, or roughly $130 million in 2006. Material supply issues and heavy rains delayed the planned Christmas 2005 opening. After Pasay’s engineering department denied a report of foundation cracks, SM Prime moved the launch to May 21, 2006.
Mall of Asia opened with the country’s first Olympic-size ice rink and first IMAX theater. It also included a science center (later the Exploreum) and a bowling center. Early daily traffic exceeded 200,000 visitors. Later, SM City North EDSA and SM Megamall overtook it in size. At the same time, Robinsons Malls and Ayala Malls remained key competitors. Around the complex, SM added One E-Com Center in 2008, Two E-Com Center in 2012, Mall of Asia Arena, and the 55-meter MOA Eye in 2013.
Meaning and History
The evolution of the SM Mall of Asia logo has been gradual, with the visual symbols becoming more organized and minimalist as the shopping center developed and acquired new buildings. The disharmony that was present at the beginning gradually gave way to a balanced design.
All versions of the emblem indirectly emphasize the diversity of goods that have filled the hundreds of stores and restaurants at MoA. And the memorable monogram composed of the letters “SM” pays tribute to tradition, as it has appeared on the shopping center’s façade since its opening. Mall of Asia uses this symbol to link the past with the present.
What is the Mall of Asia?
The fourth-largest shopping center in the Philippines is located in Pasay City. It consists of two large retail buildings and two parking lots, totaling 559 thousand square meters, surrounded by many other buildings and outbuildings on the business park’s territory.
2006 – 2010
The visual sign of the center is very inharmonious. It uses four fonts that differ in style, size, and color. However, such a move can be considered a symbol of the unification of many shops, cafes, and recreation areas under one roof.
At the head of the visual sign is the three-dimensional abbreviation SM, which personifies both the parent company and the abbreviation Super Mall (shopping center). Below is the inscription in blue “Mall of.” The italic and gradient all around give the impression that the lettering lies horizontally. Next to it is a large upright red word Asia. Its scale indicates that the center is a major enterprise not only in the Philippines but also across Asia. Massive letters symbolize a large area of the institution, and the red color revival, crowds, hot discounts, and many emotions.
The yellow arc passing through the word Asia represents the sun. She makes a geographical emphasis, showing that we are talking about the part of the continent where the luminary rises. Asia seems to be “hooked” with its letters A on the edge of the sun, and as it rises, it pushes the name up. In general, such a visualization indicates a high level of the center, its leading position, and its large size. He rises to the sky, towering over all his competitors.
Below the word Asia is a slogan in jagged thin black letters: No Other Mall Comes Close. It can be translated as “no other shopping center can compare with us.” This is an allusion to several malls that opened after the mall opened and to its large size (now the Mall is the 4th largest in the country).
The logo’s background is blue with a blue gradient. It resembles the sky, where the name floats in the daytime as a bright cloud. And at night, the gradient evokes a neon sign. The white halo around all the inscriptions reinforces this impression.
2010 – 2022
In 2010, the usual globe, which welcomed the mall’s guests and was its symbol, was converted into Globamaze, a panoramic video screen, the only one in Asia. After that, the logo was also slightly “modernized.”
The blue background has been removed. The letters SM were placed in a circle, which symbolizes that the Asia Trade Center belongs to a network of such centers, fostering a sense of community and unity. The circle also hints at the Globamaze globe, the mall’s new “face”. All other parts of the logo remained unchanged.
2022 – today
The appearance of the new SM Mall of Asia logo is related to a massive rebranding of SM Investments Corporation (SMIC), which affected all the conglomerate’s retail brands and was intended to unify their appearance. The designers kept the traditional blue color but slightly changed its shade to make it more appealing to customers. The combination of red and yellow and the massive, bold, grotesque font used for the word “ASIA” disappeared. All inscriptions are now set in the proprietary font Henry Sans. It was developed by SMIC’s own team and named after its founder, Henry Tan Chi Sieng Sy Sr.
The name of the Philippine shopping center takes up one line. The “SM” abbreviation is bold, while the other words are made up of thin lines. This contrast makes the emblem balanced, as at the end of the inscription, there is a large blue circle with white stripes forming the letters “S” and “M.” Mall of Asia inherited this stylized monogram from its parent company SMIC, which began using a similar modern letter symbol as early as 1975. The new MoA logo reflects the brand’s evolution and the entire SM network.
Font and Colors
Primary colors of the logo:
- Blue – heavenly shade, indicates a large corporation, reliability, and a stable position.
- Red – the color of the scale, a large crowd of people.
- Yellow is the symbol of the sun. Predicts profit, expansion, and prosperity.
- Black – used for the slogan. Both the color and the inscription embody the power and leading position of the center.
The “Mall of” part of the lettering has fairly versatile letters that can fit in various fonts. The closest of them is Univers Next Pro 841 Extended Black. For the word Asia, the strict font PODIUM Sharp 8.11 is used. At the same time, the jumpers of the letters A solar arc replaces a. The slogan is written in capital “dearJoe 1.”