Mamba Logo PNG
The Mamba logo is as provocative, fiery, and dynamic as the dance after which the brand was named. This is a justified decision because a dating site should attract attention and encourage people to communicate actively.
Mamba began in Moscow in the early 2000s, after Andrey Andreev had already launched SpyLog in 1999 and the ad platform Begun in 2002. Through Begun, he came into contact with FINAM, and the sale of that project gave him the capital to enter the online dating market.
He launched Mamba in 2004 for a Russian-speaking audience. The service used a freemium model: profiles and messaging were free, while paid tools included advanced search and profile promotion. Partnerships with Rambler, Mail.ru, and MSN.com helped the site grow fast. By October 2004, Mamba had reached 1 million active users, with more than 7,000 new registrations per day.
In 2005, the audience grew to 4–5 million users, and FINAM bought a controlling stake in Mamba in a $20 million deal. The service expanded into Ukraine, Belarus, the Baltic states, Germany, the United States, and Israel. Andreev later left management and moved to Spain, where he founded Badoo in 2006.
By late 2006, Mamba had 8–9 million profiles, including 3.7 million active users. In the early 2010s, it controlled about 85% of Russia’s online dating market, with FINAM holding 70% and Mail.ru Group (then Digital Sky Technologies) holding 30%. In May 2013, its international version was renamed Wamba because the Mamba domain was already used by Storck, the candy maker, in some countries. At that point, the service had 12 million users and competed internationally with Match Group and Match.com.
Meaning and History
The startup founded by the Russian businessman Andrey Andreev, which launched in 2003, had 7,000 registrations per day a year later. And after Viktor Remsha (Finam) purchased the platform and launched an affiliate program, the service became the leader in Runet dating. In 2006, 40,000 users were registered in the system per day. By acquiring Wamba in 2013, the company entered the international market and continues to expand actively, launching dating services on partner sites and receiving 30% of its profits.
Visual sign verbal: Mamba. It means the name of a Cuban, temperamental and sensual dance that conveys passion. It is performed in pairs, where partners, through movement, communicate and express their feelings for each other. Therefore, Mamba was the best fit for a dating site name.
What is Mamba?
An international dating platform with 60 million users. Provides paid and free services. The project’s annual revenue is $ 18 million. The main owners are Viktor Remsha and Alisher Usmanov.
Old
The project’s logo received the corresponding name: dancing. Thanks to the two-level arrangement, the word seems to be dancing. The second and fourth letters landed, while the first, third, and fifth bounced. Therefore, even though the visual sign is verbal, it perfectly conveys the mambo rhythm, energy, and idea of movement. It captures and circles, just like the site circles users in a whirlwind of meetings and continuous communication (up to 2 million acquaintances occur daily on the service). In the rhythm of the Mamba, the second and fourth beats slow down, which is conveyed in the word by the omission of the corresponding letters.
The name of the portal consonant with the dance was chosen for a reason. In the Russian-speaking environment, dances and balls have always been places for young people to meet. Noble girls were taken to balls to find a good party, and village girls participated in folk festivals with songs and dances. A joint dance helped young people get closer and feel each other’s energy. So the portal is a place where you can look after yourself as a couple.
Unusual serifs distinguish the letters. The letters “m” stand out in particular. The lower protrusions-serifs of the first and last legs are turned inward. And the central leg has a long two-sided serif. They form cozy, almost completely closed arches in the rises of the “M.” Arches evoke a sense of security, comfort, and safety. The user can meet people while maintaining personal space. He is free from excessive pressure and can interrupt communication at any time.
Arches are also similar to windows with semicircular vaults. They create an association with “windows to the world.” Exit to the new solar space, Mamba. Thanks to the program’s computer window, you can see other people looking for dates. Four windows symbolize many options: several profiles open in the program at once, and the ability to correspond and communicate immediately with any number of applicants. And the location in each M with two windows indicates the choice of a suitable partner.
The first two and last two letters of the word touch each other, resembling dancing couples. They circle, communicate, passing the initiative back and forth. It is like the development of a relationship between two lovers.
New
The current Mamba logo has a different concept than before. The inscription on it is in mega-bold orange characters. The letters “m” are rounded at the top, “a” at the top and bottom, and “b” on the right. The font is lowercase and has no serifs. The designers removed them and the connecting tail of the “a,” so the glyph looks compact.
Font and Colors
The rich orange color was used for the visual sign. It is a warm shade that symbolizes social interaction. Indicates pleasant communication, friendship, and meetings. It brings joy, and positivity creates an open, friendly atmosphere. The color, evoking an association with the sun, is reminiscent of summer, the holiday season, and relaxation. Looking at it, users relax and tune in more easily to acquaintances.
The font looks like a slightly transformed Egyptienne Medium Wide.