Marni Logo

Marni’s history started in Milan, Italy, in 1994. Consuelo Castiglioni and her husband, Gianni Castiglioni, created the company. They aimed to establish a business that stands out for its distinctive design philosophy.

Marni was formally established as a family business in 1994. The initial focus was on fur items because the Castiglioni family had a history in the fur industry. Consuelo swiftly added ready-to-wear apparel and accessories to the assortment.

The brand debuted its first complete ready-to-wear line during Milan Fashion Week in 1998. The fashion industry immediately took notice of this collection because of its unique use of color, designs, and silhouettes.

The company expanded its customer base in 2000 by releasing its first men’s line. The men’s collection kept the brand’s unique aesthetic while tailoring it for male wardrobes.

Milan saw the opening of its first flagship location in 2002. The simple design of the store combined surprising touches and color accents with minimalist elements to represent the brand’s identity.

The brand debuted its first shoe collection in 2005, extending its accessory portfolio. These shoes’ distinctive style and comfort led to their rapid popularity.

Marni Junior, the collection of children’s apparel, was introduced in 2007. This collection introduced the brand’s distinctive aesthetic to the children’s fashion market, providing young fans with unique and colorful options.

The company unveiled Marni Home, its debut home décor line, in 2010. This range featured home decor, textiles, and furniture in the signature.

A collaboration with H&M in 2012 led to a mass-market collection. This cooperation attracted considerable attention, making the brand more approachable to a larger audience.

A significant shift happened in 2015 when Renzo Rosso’s holding firm, OTB Group, purchased the company. This acquisition created fresh growth potential for the brand.

After over twenty years in the role, Consuelo Castiglioni announced her resignation as creative director in 2016, ushering in a new chapter in the business’s history.

Francesco Risso was named the new creative director in 2017. Risso added his perspective and fresh concepts while advancing the brand’s distinctive look.

In 2018, the brand celebrated its 25th anniversary with a unique collection that reinterpreted important themes and styles from its past.

In 2019, under Francesco Risso’s direction, the brand kept refining its distinct look. The company debuted its spring/summer 2020 collection, which is well-known for its avant-garde use of textures and color. A new collection of accessories, including jewelry and bags, was introduced and embraced by brand specialists.

2020, the company presented its spring-summer 2021 collection in a digital exhibition format, adjusting to new circumstances despite global concerns. This presentation, dubbed “Marnifesto,” showcased the brand’s innovative way of presenting collections by fusing performance elements with fashion.

In 2021, the brand expanded its efforts towards sustainability by launching a collection created using recycled materials and environmentally friendly production techniques. The company also started the Marni Market initiative, a chain of temporary shops selling one-of-a-kind handcrafted goods.

The company honored its 28th anniversary in 2022 with an archival-inspired capsule collection. That year, new locations in China and Japan were opened to increase its Asian market share.

The brand debuted in the US in 2023, presenting the spring-summer 2024 collection during New York Fashion Week. This event initiated a new stage in the company’s global strategy. The company’s lifestyle products were further expanded throughout the year by introducing a home decor collection.

Early in 2024, the firm announced it was working with a well-known modern artist to create a limited line of apparel and accessories. Francesco Risso was pivotal in the brand’s creative direction, contributing new concepts to each collection and advancing its unique image.