Marriott Bonvoy Logo PNG
The Marriott Bonvoy logo symbolizes stability and reliability, accompanying travelers at every journey stage. The emblem is marked by clarity and thoughtfulness, conveying confidence that any trip will be of the highest standard, whether for leisure or business. This symbol reflects the high service standards of the hotel chain, emphasizing its commitment to providing comfort and attentiveness to the needs of every guest.
Marriott Bonvoy: Brand overview
Before the formal introduction of Marriott Bonvoy in 2019, the loyalty program had a long history rooted in Marriott International’s earlier initiatives. The company’s first rewards program, Marriott Honored Guest Awards, was launched in 1983. It was one of the first in the hotel industry, allowing guests to earn points for stays at participating hotels, which could be redeemed for free nights. The program quickly became popular among frequent travelers.
In 1997, the program was renamed Marriott Rewards to reflect its growth and the addition of new member benefits. Over the next twenty years, it continued to evolve, adding partnerships with credit card companies and airlines and new ways to earn and redeem points. At the same time, other hotel chains were developing their loyalty programs. Starwood Hotels and Resorts launched the Starwood Preferred Guest (SPG) program in 1999, quickly becoming one of the industry’s most innovative and popular programs.
A major turning point came in 2016 when Marriott International acquired Starwood Hotels and Resorts for $13.6 billion, creating the world’s largest hotel company. This merger posed a significant challenge: integrating the well-established Marriott Rewards program with SPG and The Ritz-Carlton Rewards, each with its loyal member base. Over the next two years, Marriott worked to combine these programs. Given the differences in their structures and the strong loyalty of their members, it was a complex task. Extensive research was conducted to determine which features were most valued by members. In August 2018, Marriott announced that Marriott Rewards, SPG, and The Ritz-Carlton Rewards would be combined into a single loyalty program, although it hadn’t yet been named.
On February 13, 2019, the new loyalty program officially launched. The name “Bonvoy” was chosen to reflect the program’s global reach and to evoke the idea of a “bon voyage” (a good journey). A major advertising campaign accompanied the launch, including promotions during the Oscars. The program integrated the best aspects of the previous systems. It inherited a vast network of hotels and partnerships from Marriott Rewards, the flexibility of point redemption, and elite member benefits from SPG. The program offered five elite status levels: Silver, Gold, Platinum, Titanium, and Ambassador.
In 2019, Marriott focused on fully integrating the program. This included launching Bonvoy Moments, a platform that allows members to use points for unique experiences such as concerts or sporting events, updating the mobile app, and forming new partnerships. The travel industry faced significant challenges in 2020, but the loyalty program continued to adapt. The company introduced several measures to support its members, including extending elite status and pausing point expirations.
In 2021, the program expanded beyond traditional hotels. Introducing Homes & Villas by Marriott International allowed members to book luxury homes using or earning points. In 2022, dynamic pricing for point bookings was implemented, offering greater flexibility and making it more complex for members to use points. The program continued to grow, expanding partnerships with airlines and other companies and giving members more ways to earn and redeem points.
By 2023, the loyalty program had over 160 million members, making it one of the largest in the world, with over 7,000 properties across 30 hotel brands. From its beginnings as Marriott Honored Guest Awards to the expansive Bonvoy platform, Marriott’s loyalty initiative has continuously evolved to meet the changing needs of travelers. Today, it is more than just a rewards program—it’s a comprehensive travel platform that offers hotel stays, exclusive experiences, and diverse partnerships.
Meaning and History
What is Marriott Bonvoy?
This extensive loyalty program combines numerous Marriott International hotel brands under a unified rewards system. Members can access travel offers, including popular hotel chains, boutique hotels, and luxury resorts worldwide. In addition to standard hotel benefits, the program offers points that can be redeemed for discounts on stays, flights, car rentals, and exclusive events such as sports or culinary experiences. Frequent guests enjoy perks like personal concierge services, room upgrades, and late checkouts through a tiered membership system. The program also expands its capabilities through partnerships with credit companies and airlines, while the mobile app allows guests to unlock room doors and personalize their stay.
2000 – 2008
The first emblem of the loyalty program is rich in symbols and consists of several important elements. On the right side of the logo, the Earth is depicted, emphasizing the global nature of the program, which covers travel and hotels worldwide. The yellow color scheme resembles the Sun, symbolizing a guiding star for those seeking to explore new horizons. This color is also associated with gold, highlighting the exclusive privileges and rewards for loyalty program members.
The hotel chain’s name is at the logo’s center, closer to the viewer. The black font is not chosen by chance—it conveys the idea of the brand’s global presence and strength, with over 8,000 properties in 140 countries. The chain’s name honors its founders, J. Willard and Alice Marriott.
An interesting element is the first letter of the name, transformed into a shape resembling stripes reminiscent of roads, further enhancing the travel theme. Next to it is a black circle, into which part of the letter is inscribed in white. This element symbolizes the globe and resembles a map marker or navigation icon, reflecting the spirit of discovery and movement across different parts of the world. The color transitions in the logo highlight the variety of experiences that can be gained while traveling across continents.
In the foreground, “Rewards” is written in thin, red capital letters, drawing attention to the bonuses awaiting loyalty program participants. This inscription refers to the loyalty program’s original name, Marriott Rewards, which was initially offered to clients of the Ritz-Carlton hotel chain.
2008 – 2016
2008, the program’s emblem was redesigned to reflect a more refined and elegant style. The logo was blue, symbolizing the embodiment of dreams and the pursuit of high achievements.
The brand name is divided into two levels. The company’s name is rendered in its signature, unique font, while the word “Rewards” is presented differently — in large letters and a different style. The contrasting design draws attention to the rewards program, and the fine serifs in the font lend a sense of sophistication, emphasizing respectability and an elegant style.
At the bottom of the logo is a necklace of blue beads that increase in size as they approach the center. This element is associated with several important aspects of the program:
- With pearls symbolizing luxury and valuable rewards;
- With the process of accumulating points as a metaphor for the gradual increase in privileges;
- The global network of hotels is scattered across large metropolises and small cities worldwide.
The emblem’s overall design resembles a crown or a piece of fine jewelry, highlighting the theme of exclusive privileges and elite services available to program members. The logo emphasizes the high status and special treatment of customers, embodying the prestige and exclusivity of the program.
2016 – 2019
The logo’s color was updated to a deeper and richer shade of blue, adding a touch of nobility and exclusivity associated with royal azure. This color choice gives the logo an elegant feel, evoking associations with sea voyages, vast water expanses, and air travel. The new blue shade symbolizes freedom, broadening horizons, and unique experiences that can be enjoyed using the brand’s services.
2019 – today
The Marriott Bonvoy logo was introduced after the brand’s three loyalty programs merged, marking an important development step in the hotel chain. The main idea of the visual symbol is the combination of travel-related elements with a focus on comfort and customer care.
The word “Bonvoy” in the logo features a symbolic “O,” designed as a number rather than a standard letter. This design choice evokes thoughts of trips and room numbers in trains, planes, or hotels, emphasizing the program’s focus on travelers. The name is derived from the French phrase “bon voyage,” which means “safe travels,” symbolizing a wish for a pleasant and comfortable journey for customers.
The font is simple and clean, representing the high standard of service and impeccable quality that Marriott is known for. The reduction of the hotel’s name and the emphasis on “Bonvoy” highlight the importance of the loyalty program and its central role in the company’s strategy.
Special attention is drawn to the orange line beneath the “O” in the word “Bonvoy.” This element adds warmth and comfort, reminding program members that they can expect special attention and additional privileges during their travels.
The Marriott Bonvoy emblem combines symbols of comfort, travel, and premium service, emphasizing the loyalty program’s importance for the brand’s customers.
