Marriott Logo PNG
The Marriott logo shows two parallel related lines of business. The company’s hotels and restaurants are equally renowned and enjoy an enviable position in the market. All thanks to the convenience, comfort, and unobtrusive high-class service.
Marriott: Brand overview
| Founded: | March 5, 1927 |
| Founder: | J. Willard Marriott, Alice Marriott |
| Headquarters: |
Bethesda, Maryland, U.S. |
| Website: | marriott.com |
Marriott’s history began in 1927 when American entrepreneurs Frank Kimball and John Willard Marriott bought a grocery stall and named it Hot Shoppe. A little later, they expanded their scope of activity by opening a catering division. In 1957 the company moved to the hotel business. Ten years later, it was renamed the Marriott Corporation.
It operated successfully until 1993 when it was split into Host Marriott Corporation and Marriott International. The first company dealt with real estate issues, and the second specialized in HoReCa services, some of which were transferred to the flagship brand Marriott Hotels & Resorts.
Meaning and History
The logos of a multinational corporation and its subsidiary have a lot in common. In the past, they were united by the stylized Marriott lettering. There are more differences: the parent company uses a wordmark with a new font, where only the letter “M” remains from the original version. Her main brand, in turn, moved to the big “M” logo.
What is Marriott?
It is a full-service American hotel brand. The Marriott Corporation was founded in 1957 by John Willard Marriott and is located in Bethesda, Maryland. Its structure includes a huge number of hotels in different countries of the world.
1993 – 2016
Since 1993, Marriott Hotels have used a logo with the first word of the corporation name. To attract attention, the designers opted for a dark red color and an unusual font with short serifs and a hexagonal “o.” The letter “M,” which consisted of strokes of different thicknesses, deserved special attention. The lettering left was a red circle with three white stripes resembling the “M” fragments.
2016 – today
Marriott International changed the color and font of the wordmark in 2016. Only the distinctive “M” remains from the previous version. The serifs have been removed from the other letters, so they are less streamlined. The lowercase “o,” in turn, has acquired an oval shape. The circle on the left disappeared, but at the bottom appeared the word “INTERNATIONAL,” written in grotesque. As for the color, the designers opted for the classic black.
Marriott Hotels & Resorts
Marriott Hotels & Resorts is a subsidiary of the American company Marriott International, Inc., which provides property management services. Along with Sheraton Hotels and Resorts, Marriott Vacation Club, and Delta Hotels, this brand belongs to the premium category. It operates more than 600 resorts and hotels located both in the US and abroad. The network expanded to Europe in 1975, and by 1999 it covered 47 countries. The trademark logo shares a common element with the Marriott International logo – a stylized “M” in burgundy. This indicates a close relationship between the parent company and its flagship brand.
1957 – 1989
1957 – the year of the creation of Marriott Hotels & Resorts. At first, there were only two motels, one of which worked at the airport and the other nearby. With the opening of the second hotel complex, Marriott officially became a brand and acquired its own logo, where its name was presented. Even then, the original letter “M” was used in the inscription, consisting of two diagonals with a thin connecting line and an elegantly curved stripe. But in this version, the largest strokes were not parallel – they curved in opposite directions.
To decorate the word, the designers developed a custom set of glyphs based on the Gothic type font. This made the emblem memorable and distinctive. Brightness was added by a light shade of carmine-red, in which the inscription was painted and the symbol located to its left in the form of two narrow and vertically elongated triangles, folded together in the form of butterfly wings. This is probably how the logos authors presented the stylized letter “M.” On top of the figure was a small black crown with four points. It denoted the high level of services provided by Marriott hotels.
1989 – 2013
The first emblem of the flagship brand was similar to that of Marriott International. It contained the red word “Marriott” and a mini-circle, which in this version was not on the left, but at the top. A long thin line was drawn under the name, separating another inscription: “HOTELS RESORTS SUITES.”
2013 – today
The new Marriott Hotels & Resorts logo features a large “M” in dark red. Below it is the first word of the brand name, written in black sans serif letters and aligned to the right.
Font and Colors
Both the parent company and its subsidiaries are recognizable by the distinctive stylized “M” symbol. On the Marriott International emblem, it is part of the lettering, and at Marriott Hotels & Resorts, it stands separately as an independent graphic sign.
A multinational company uses a corporate typeface designed specifically for it. The main color of the logo is black. Marriott Hotels & Resorts has a classic pairing with American Red (# b41f3a).
Marriotts color codes
| American Red | Hex color: | #b41f3a |
|---|---|---|
| RGB: | 180 31 58 | |
| CMYK: | 0 83 68 29 | |
| Pantone: | PMS 200 C |
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
What is the Marriott logo?
The Marriott logo is the name of the hotel chain in a strict sans-serif typeface. It also features a stylized M in two large diagonal stripes slanted to the left and complemented by two small lines.
Which hotels are owned by Marriott?
The Marriott Corporation owns many hotels in 130 countries around the world. These include Courtyard, Protea, Sheraton, Gaylord, Springhill Suites, Aloft, Luxury Collection, Ritz-Carlton, Renaissance, Springhill Suites, Element by Westin, Fairfield, and others.
How many countries have Marriott hotels?
Marriott hotels are located in 130 countries in 665 cities (as of 2020).
What are Marriotts colors?
The main color of Marriotts is red-pink. The hexadecimal RGB code for this shade is # b41f3a.
