Mercadona Logo PNG
Visitors always leave a store carrying a full shopping cart bearing the Mercadona logo. The emblem showcases a wide range of delicious, natural products. Every day, the stock is replenished, and customers are waiting for the freshest goods.
Mercadona began in January 1977 in Tavernes Blanques, near Valencia. Francisco Roig Ballester and Trinidad Alfonso Mocholi created it inside the family meat business Cárnicas Roig. The name is linked either to the Italian pasta brand Mercadonna or to the Valencian phrase “mercat de dona.”
In 1981, their son Juan Roig bought the company with his wife, Hortensia Herrero, and his siblings. At the time, Mercadona had eight grocery stores in Valencia. In 1982, it became the first retail company in Spain to use barcode scanners at checkout. During the 1980s, the chain acquired regional players, including Dinos, Super Aguilar, and Cesta de Distribución y Desarrollo de Centros Comerciales, thereby entering the Madrid market.
By 1990, Juan Roig and his wife controlled around 80% of the company. Sales reached 763 million euros, but profit remained near 15 million and continued to fall. In 1993, Mercadona shifted to Total Quality Management, cut advertising, dropped temporary promotions, and focused on “always low prices.” The customer became known inside the company as “the Boss.”
In 1996, Mercadona launched private labels: Hacendado for food, Bosque Verde for household goods, Deliplus for cosmetics, and Compy for pet products. In 1998, it opened Spain’s first fully automated logistics center near Valencia. Later, the chain reached all 52 Spanish provinces and competed with Carrefour and Eroski. In July 2019, Mercadona entered Portugal with stores near Porto. In 2024, sales reached 38.8 billion euros.
Meaning and History
The history of famous Spanish grocery supermarkets began with a small butcher shop, Cárnicas Roig (Roig meat products), founded by Francisco Roig Ballester and his wife, Trinidad. Its peculiarity was in the complete production cycle: raising livestock to the counter. Mercadona SA has managed eight stores selling products since 1977. The head of the family also founded other businesses: Grupo Corporativo Roig and Pamesa Cerámica. When the father retired in 1981, each direction was headed by one of the sons: Mercadona – Juan Roig. It is to him that the company owes its global growth.
The company logo has changed only once due to the expansion of the range. At the same time, the main arrangement of elements, the name, and its font remained the same. This helped former customers accurately recognize the brand’s stores.
What is Mercadona?
$28 billion family-owned grocery chain spanning all of Spain (1,640 stores) and parts of Portugal (20). The company, run by the founder’s son, Juan Roig, employs 86,000 people.
1977 – 1983
The first logo uses the word Mercadona twice: in the visual mark at the top and as a wordmark below the image.
At the head of the emblem is a basket that is “filled” with the company’s name. Her image depicts a wicker basket for products, covered with a lacy white napkin. With such village mistresses of Spain went shopping. The image created a family atmosphere, making the store feel closer to customers. And the lace around the edges looked elegant, evoking a sense of cleanliness and neatness.
The company name in the basket is divided into two parts, revealing the essence of the offer: “Merca” (purchase) and “dona” (woman), meaning “women’s purchases.” In Spain, it is predominantly women who cook and buy food. Therefore, the meat seller appeals to them in the title.
Below the basket, the brand’s full name was visible from afar.
1983 – today
In 1981, the founder’s son took over the management of the brand. Huang had a global vision for the future and began a rapid expansion by purchasing seven competitor chains in succession. The range of products has expanded significantly, and the stores have become major markets. Therefore, the logo concept has been slightly revised.
The purse at the head of the emblem has been redrawn. In appearance, it now corresponds to supermarket baskets. Inside, fruits, vegetables, and a glass bottle are visible, symbolizing olive oil or wine. The idea of natural and healthy products is evident in this set. Therefore, the basket is placed within the green circle.
The image resembles a seal, reflecting the store’s main direction (products) and its principles (naturalness, safety, benefit). The circle also symbolizes completeness. There is everything you need for cooking on the shelves, the entire grocery set.
The brand’s name is in large, green “well-fed” letters beneath the circle. It radiates health and complements the visual part of the logo’s message.
Under the name appeared a blue inscription in Spanish, “supermercados de confianza,” which means “tested supermarkets.” With this phrase, the company hints at 45 years of experience during which Spaniards could make sure that Mercadona supermarkets always sell fresh products at affordable prices.
Font and Colors
The main color of the first logo is red. It matches the hue of the raw meat and visually conveys the store’s direction.
The green color dominates the modern logo, symbolizing fresh products and greenery. It embodies the idea of the naturalness and safety of the store’s goods. Green is the color of life, health, and vitality. When buying supermarket products, you can expect excellent well-being.
The basket and its filling are distinguished by natural colors: purple, yellow, red, light green, and green. These are natural shades of fruits and vegetables that complement the modern logo’s sense of naturalness.
The inscription ” Supermercados de confianza is in childish blue. It subconsciously signals to women that the supermarket’s products are so safe they can be used to cook for small children. Blue is also associated with money and indicates low prices.