Messerschmitt Logo

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Messerschmitt: Brand overview

In 1938, Messerschmitt, led by Willy Messerschmitt, began as a visionary German aircraft manufacturer. The company quickly gained notoriety for its revolutionary fighter aircraft, including the iconic Bf 109 and the revolutionary Me 262, created during World War II. Despite the difficulties of the post-war era, Messerschmitt persevered through mergers and eventually became Messerschmitt-Bölkow-Blohm.

The Messerschmitt Company’s journey began with Willi Messerschmitt’s passion for aviation and his desire to create innovative aircraft for the German Luftwaffe.

Introduced in 1937, the Messerschmitt Bf 109 revolutionized aviation with its advanced features and exceptional performance.

Reaching new heights in the early 1940s, Messerschmitt introduced the Me 262, the world’s first operational jet-powered fighter.

In 1968, Messerschmitt merged with Bölkow and Blohm to form Messerschmitt-Bölkow-Blohm (MBB). This strategic merger allowed the company to expand its portfolio and establish a strong position in the European aerospace sector.

Meaning and History

Messerschmitt Logo History

What is Messerschmitt?

The company has come to epitomize German engineering excellence, taking its name from the designer Willy Messerschmitt. Known for its contribution to World War II, the company designed and produced iconic fighters such as the Bf 109 and Me 262. The year 1968 marked a turning point when the company merged with Bölkow and became Messerschmitt-Bölkow. This name did not last long, as another merger in 1969 with Hamburger Flugzeugbau resulted in Messerschmitt-Bölkow-Blohm (MBB). The company continued to operate under this name until 1989, when it was acquired by Deutsche Aerospace (DASA). The company is now part of the global aviation giant Airbus, contributing to its aviation and aerospace innovations.

1938 – 1968

Messerschmitt Logo

The company, which produced military aircraft for Nazi Germany, used an unsettling logo featuring a flying bird. It looked menacing due to its many angles and disproportionate shape. The eagle’s wing and torso were formed by sharp triangles pointing in different directions. They were connected to the head, which had a quadrangular eye with no pupil. The beak resembled the sharp mandibles of an insect. All elements were black, and the eye was represented by a white hole. The emblem was enclosed in a circular frame.

The use of hard angles and dark colors in the emblem was intended to evoke a sense of fear and intimidation, in keeping with the military orientation of the company at the time. The absence of a pupil in the eye symbolizes the lack of humanity and empathy, further adding to the unsettling effect of the design.