Metro Logo PNG
The Metro logo promises reliable and truthful information about what is happening worldwide. The publication is amid the flow of life and always keeps abreast of it. The emblem invites you to satisfy your curiosity and read the news.
Metro: Brand overview
Metro launched on February 13, 1995, in Stockholm as a free newspaper for public transport passengers. It was created by Modern Times Group, part of the Kinnevik group led by Jan Stenbeck, at a time when traditional print circulation was declining.
The concept relied on free distribution in metro systems and full dependence on advertising. The tabloid format was compact, built for a short commute, with brief news and no strong editorial positioning. The name referred both to the subway and the product.
Initial expectations were cautious, but the paper reached break-even within its first year. It challenged the assumption that readers must pay for daily news.
Expansion began in 1998 with Budapest, where the paper quickly reached about 400,000 daily readers. Prague followed, targeting post-socialist markets with strong demand for affordable news.
In 2000, Metro was spun off as Metro International and listed on the Stockholm Stock Exchange. Meanwhile, Daily Mail and General Trust launched its own Metro in London in 1999, unrelated legally but based on the same model. By 2018, it surpassed The Sun in circulation.
In 2006, Metro International was named the world’s largest newspaper by global daily readership, with editions across 19 countries and 15 languages.
The model weakened as smartphones rose and print advertising declined. Closures followed: Poland in 2007, Spain in 2009, and the sale of US assets in 2009. The Swedish edition shut down in August 2019, and the Dutch version closed in March 2020. Rival 20 Minuten managed a more effective shift to digital.
Meaning and History
The newspaper had a different name at first: it was known as Electric Traction Weekly from 1904. In 1932, it was renamed Electric Traction and Bus Journal. Three years later, in 1935, it became Mass Transportation.
In 1961, the periodical took its modern form as Metropolitan Transportation, and in 1965, it was renamed Metropolitan. Finally, in 1975, the newspaper got its current name, shortened to Metro. All this time, the brand name has evolved along with it.
What is Metro?
Metro is a German trade company headquartered in Düsseldorf. It represents an international chain of wholesale stores in Europe, Pakistan, India, and Kazakhstan. Wilhelm Schmidt-Ruthenbeck and Ernst Schmidt founded it. The brand was launched in 1964.
The tabloid newspaper logo is textual. It consists of a title written in rounded lowercase letters. The font is simple and strict, with no serifs or altered characters.
The only graphic element is a globe instead of the last “O.” Depending on the newspaper’s topic, this letter can be disguised as something else, for example, a soccer ball, as in the sports chronicle section. The globe is lined with characteristic meridians and parallels of equal thickness.
Traditional stylization is used in all corporate spheres – newspapers, magazines, TV channels, etc. The only difference is in the form. A magazine and newspaper sign is a white rectangle with rounded corners and black text; a circular frame is used in other divisions.
Font and Colors
Metro’s color palette is a classic combination of white, black, and green. Moreover, the letters can be light or dark and can be placed on a green or black background.