In hotel software, it is easy to get buried in a list of modules: “PMS,” “POS,” payments, housekeeping, revenue management, and reporting. In its rebrand as “Koto,” “Mews” took a different route. The brand tells the story of how the platform affects hotel operations, the guest journey, revenue, and the team.
“Mews” works as a hospitality management platform for hotels and other spaces. The platform brings together property management, payments, housekeeping, revenue management, point-of-sale, and other operational tasks. The company has 15,000 customers in 85 countries. “Hotel Tech Report” named “Mews” the best “PMS” in 2024, 2025, and 2026, the best “POS” system in 2026, and listed it among the best employers in hotel tech for 6 years in a row.
“Koto” worked on the rebrand for more than a year. The task was to move “Mews” out of the familiar “B2B” hospitality tech zone, where brands often look similar, speak in a dry tone, and rely on calm blue colors. The new idea received the formula “Impact You Can’t Ignore.” It presents “Mews” as a platform whose results are visible in operations, service, and the guest experience.
The logo was not rebuilt from scratch. The wordmark kept the foundation of the previous version, but became tighter. The letter spacing was reduced, and the “w” and final “s” were refined to better integrate with the new system. The rounded forms inside the letters remained, but the mark became more compact and pairs better with large typography.
The new symbol adds what the wordmark lacked. It is built from soft, connected forms and conveys the connections among parts of hotel operations. It suggests flow, connection, and platform work without diagrams, charts, or technical heaviness. In animation, the form behaves like a flexible network of processes.
The visual system became bolder. Pink, large headlines, dense layouts, and active forms give the brand a more vivid tone than a typical “SaaS” product. Typography with “Söhne” carries most of the communication load. It makes the communication assertive without turning the brand into a cold corporate interface.
The new identity helps “Mews” look like a platform for hotel business growth, rather than another management dashboard. In its communication with hoteliers, the brand focuses on results, less routine, aligned staff work, a clear guest journey, and more room for service.