Midwest Airlines Logo PNG
Midwest Airlines: Brand overview
From its founding in 1984 until its closure in 2010, Midwest Airlines, formerly known as Midwest Express, made a significant impact on the American airline industry. Based at Milwaukee Mitchell International Airport, the airline was characterized by exceptional service and a distinctive brand identity.
Midwest Airlines made its first flight on June 11, 1984, using three McDonnell Douglas DC-9 aircraft.
Throughout the 1990s and 2000s, Midwest Airlines experienced significant growth. It expanded its network from coast to coast in the United States to include destinations in Mexico, Canada, and the Caribbean.
Unfortunately, Midwest Airlines ran into financial difficulties in the late 2000s. To save the airline, a merger agreement was reached with Frontier Airlines in April 2010. In November 2010, Midwest Airlines ceased operations, ending an era.
Meaning and History
What is Midwest Airlines?
Midwest Airlines, formerly known as Midwest Express, was an American airline that held a significant position in the aviation industry. Headquartered in Oak Creek, Wisconsin, it operated flights from Milwaukee Mitchell International Airport between 1984 and 2010. The company began operations in the mid-1980s when the U.S. airline industry was experiencing significant growth. Throughout its 26 years of existence, the airline has expanded its route network, serving many domestic destinations and shaping the air service of the Midwest.
1983 – 2002
2002 – 2010
The Midwest Airlines logo incorporates both graphics and text, presenting a perfect combination in which the different elements are well-balanced and do not interfere with each other. The lettering comes first. It is two-tiered: black, bold, and italicized. The ends of the letters have miniature extensions. Next is the airline’s individual symbol – a pair of wings with an “M” inside, reflecting the connection to the city of Milwaukee, where the airport is located. If you flip the symbol on its side, it takes the shape of the Milwaukee Art Museum, designed by Santiago Calatrava.
The two-tiered black text is eye-catching and easy to read, thanks to the bold and italicized lettering. Miniature extensions on the letters give a classic look. The combination of the wings with the letter “M” marks the airline’s home base and incorporates an element of local culture as it resembles the Milwaukee Art Museum when viewed from a different angle. This multifaceted symbol enriches the brand narrative, making it memorable and deeply rooted in the community.
