Milwaukee Brewers Logo

Milwaukee Brewers LogoMilwaukee Brewers Logo PNG

The Milwaukee Brewers logo conveys the determined nature of the baseball players, which is why the designers combined a glove with the first letters of the team’s name. The glyphs of the block are combined into a powerful monogram that reflects the concept of athletes and their focus on victory.

Milwaukee Brewers: Brand overview

Founder:Mark Attanasio
Milwaukee, Wisconsin, U.S.

The Milwaukee Brewers are a professional baseball club that has played in the MLB since 2000. Previously, they were part of the AL (until 1997) and the NL (until 1999). Their location is Milwaukee, Wisconsin. The team was founded in 1969.

The franchise’s history began with the Seattle Pilots team. After playing for one year, it was declared insolvent. This event occurred six days before the opening of the next season, forcing the club to relocate to Milwaukee urgently. There was no time left to order new uniforms, so they had to replace the insignia.

The original franchise, the Seattle Pilots, was owned by William Daley and was losing money. After bankruptcy, it was transferred to the then-league commissioner Bud Selig, who managed it until 2005. He was the initiator of the relocation. Later, he moved the team to the NL Central Division: the Milwaukee Brewers joined it on November 6, 1997.

Selig independently managed the franchise from 1970 to 1992, then handed control to his daughter, Wendy Selig-Prieb. Eventually, she became the acting head of the club and led it until 2005. But before that, on January 16, 2004, Selig announced that the team was up for sale.

In September of the same year, the Brewers announced a verbal agreement with Los Angeles banker Mark Attanasio. The official deal took place on January 13, 2005, and cost $223 million. In addition to Attanasio, the ownership group today includes Harris Turer, John Canning Jr., David Uihlein, and Steven Marcus.
The club received its second name in honor of Milwaukee’s brewing traditions, which have been famous since the 19th century.

Over 45 years of existence, the Milwaukee Brewers baseball team has changed several logos. The most famous version dates back to 1978. It was chosen as a result of a contest in which Tom Mindl, a graphic design student at the University of Wisconsin-Eau Claire, won. His logo had a twist – original letters “m” and “b”. As the 25th anniversary approached, the club decided to change the symbol, but the result did not please the fans. The brand name was changed again.

Meaning and History

Milwaukee Brewers Logo History

After relocating and changing its name, the team, of course, embarked on a redesign. Before that, it had one emblem, and afterward – seven. In total, the franchise has eight essentially different personal identification marks. The most successful is considered the version that appeared in 1978 and lasted fifteen years. In 2020, the team returned to this version.

Behind the friendly nature of the athletes on the team, the Milwaukee Brewers logo hides their more important qualities: cunning, endurance, agility, foresight, and high reaction speed. This and much more is reflected in the simple badge, based on the image of the baseball players’ talisman, ready for any attacks from opponents and unpredictable situations on the field.

What is Milwaukee Brewers?

It’s a representative of the National League Central, one of the participants in Major League Baseball. The team’s first home field was Sicks Stadium in Seattle. Then, it moved to Milwaukee and began playing at Milwaukee County Stadium until it moved to American Family Field. Since its founding in 1969, the club was known as the “Seattle Pilots,” but it was renamed after a year.


Seattle Pilots Logo 1969

In the first year, the club was in Seattle and called the “Seattle Pilots.” The emblem consists of a red ship’s wheel, inside of which is a classic white baseball with the inscription “Pilots.” The wheel is adorned with two yellow wings on the left and right sides.

1970 – 1977

Milwaukee Brewers Logo 1970-1977

A year later, the team moved to Milwaukee and renamed the club to the Milwaukee Brewers. Inside a yellow ring is depicted the Beer Barrel Man player, whose body represents a beer barrel in a yellow cap, swinging a bat. Above the drawing is the inscription “Milwaukee,” and below it – is the word “Brewers.” The team name is in dark blue.

1978 – 1993

Milwaukee Brewers Logo1978-1993

The 1978 emblem was chosen from more than 2,000 applications from professional designers and amateurs in a contest in November 1977. Tom Mindl, a student of the art history department at the University of Wisconsin-Eau Claire, designed the emblem and received the first prize of $2,000. The logo includes blue letters “b” and “m” – the initials of the club, forming a baseball glove with a white baseball in the center.

1994 – 1997

Milwaukee Brewers Logo 1994-1997

On January 15, 1998, the Brewers presented their first new logo with entirely new team colors. The design process began in 1992 when the Milwaukee Brewers approached the Major League Baseball design service to create a “new look” suitable for the new 21st century. The final material first appeared at the opening in 1994. Inside a black diamond with a brown-white outline are crossed letters “M” and “B.” Below them are two green crossed baseball bats.

1998 – 1999

Milwaukee Brewers Logo1998-1999

The 1998 logo was not much different from the previous one. The initials “M” and “B” still symbolize the full name of the team. The main colors remain brown, black, green, and ever-present white as the outline.

2000 – 2017

Milwaukee Brewers Logo 2000-2017

In 2000, the Brewers completely changed the concept of the logo. The background became a black ring with a golden inscription Milwaukee, inside of which is seen a classic white baseball. Small barley branches on the ring are depicted not by chance, as they symbolize the roots of the team and the traditions of the brewing factory in Milwaukee. The inscription “Brewers” is located at the top of the drawing.

2018 – 2019

Milwaukee Brewers Logo 2018-2019

The current version is completely different from the previous four. It features a fancy letter “M,” which, according to the developers, embodies tradition and modernity. It denotes the team’s name and conveys the importance of the brewing industry in its support. For this, a graphic sign symbolizing the Milwaukee Brewers’ base is placed on the spike.

The team emblem features a large dark blue letter on a light background. Graphically, it’s presented as if written by hand. It has a triple border – with lines of white, muted gold, and blue. The font is simple, sans-serif. The gold-blue barley ear is stretched out and occupies all the space under the letter.

2020 – today

Milwaukee Brewers Logo 2020-Present

The club’s management thought about creating a new logo for the team back in 2015, and only in 2020 was it possible to implement it. In 2020, the team introduced a new official logo. The developers based it on the most interesting logo created in 1978. Its twist is the two stylized letters. They fit so well into the baseball context that they were loved by fans and made the emblem widely recognizable.

It features an unusual glove on which the “m” and “b” are harmoniously depicted. The index, middle, and ring fingers form the first letter of the club’s name – “Milwaukee.” The thumb, together with part of the clenched palm, conveys the initial symbol of the second word – “Brewers.” And the baseball serves as a space between the letters.

Milwaukee Brewers: Interesting Facts

The Milwaukee Brewers, a baseball team known for their unique history and character, have given their fans many exciting moments.

  1. How They Started: The Brewers began as the Seattle Pilots in 1969 but moved to Milwaukee in 1970. Their name celebrates Milwaukee’s big beer-making industry and its baseball history.
  2. Their Stadium: Since 2001, they’ve played in a stadium that used to be called Miller Park but got a new name, American Family Field, in 2021. It has a cool roof that can open and close quickly, perfect for Wisconsin’s weather.
  3. 1982 World Series: The Brewers made it to the World Series once in 1982 but lost to the St. Louis Cardinals in a close battle called the “Suds Series” because both cities are known for beer.
  4. A Clever Logo: Their logo looks like a baseball glove but also spells out “m” and “b” for Milwaukee Brewers. It’s a fan favorite and was brought back in 2020.
  5. Harvey’s Wallbangers: The 1982 team was known for its strong hitters and got this nickname. Players like Robin Yount and Paul Molitor were big stars then.
  6. Robin Yount: Yount is one of the most famous Brewers. He played all 20 years of his career with them, won two MVP awards, and got over 3,000 hits. He was inducted into the Baseball Hall of Fame in 1999.
  7. The Sausage Race: People dressed as sausages race on the field during games. It’s fun and celebrates Milwaukee’s diverse culture.
  8. Bernie Brewer: The team’s mascot, Bernie, is known for sliding down a slide when the Brewers hit a home run. He used to slide into a beer mug, but now he slides towards the dugout.
  9. No-Hitters: Juan Nieves threw the team’s first no-hitter in 1987, a big moment for the Brewers.
  10. Playing in Two Leagues: The Brewers have played in both the American and National Leagues, a rare thing in baseball. They switched to the National League in 1998.

The Brewers deeply connect to Milwaukee’s beer history, a cool stadium, a clever logo, and fun traditions that make them stand out in baseball.

Font and Colors

Milwaukee Brewers Emblem

Out of two thousand options proposed during the contest, one successful logo was once chosen. Its author is Tom Mindl, a fan of the club and a student at the University of Wisconsin in Eau Claire. He drew it out of boredom during a psychology class. At first, the sketch was rough, but then Tom refined it to the required level.

In addition to the stylized glove with a ball and two letters, the modern emblem also has a dark blue background in the form of a circle with a triple border. Above and below are parts of the team’s name. Other variants contain crossed bats, diamonds, the capital letter “M,” ears, and a rondel with a horizontal inscription.

For the 25th anniversary, the management decided to present a “serious” logo, entrusting its development to specialists. As a result, in 1994, a version with crossed baseball bats and two key symbols – “M” and “B” appeared. Designers also changed the palette – it became slightly darker. This version was often criticized as unsuccessful and uninspiring.

Milwaukee Brewers Symbol

The logo uses a classic font – print, with serifs. The letters are spaced far apart, so they are visually well-perceived. The color palette consists of gold and two shades of blue (royal and dark).

Milwaukee Brewers color codes

Navy BlueHex color:#0a2351
RGB:26 37 80
CMYK:100 78 0 54
Pantone:PMS 2767 C
GoldHex color:#b6922e
RGB:181 146 47
CMYK:30 40 70 0
Pantone:PMS 872 C


Why did the Milwaukee Brewers change their logo?

The Milwaukee Brewers brought back the glove logo with the letters m and b as a nod to their heritage. The fact is that they used a similar symbol in 1978-1993. Designers just slightly changed the surrounding elements to improve the overall look of the logo.

What does the Milwaukee Brewers emblem represent?

This MLB team’s emblem consists of several parts. The base is a blue circle with a white inscription “MILWAUKEE BREWERS.” In the center is a baseball glove, formed from stylized letters “m” and “b.” Instead of the letter “b” – a baseball. All show-jumpings are yellow; only the club’s name is not outlined.

When did the “Milwaukee Brewers” change their logo?

The logo update was timed to coincide with the rebranding of the players’ uniforms. This happened in 2020, so the previous version, depicting a blue letter “M” over a mustachioed wheel, lasted only two years.

How did the “Milwaukee Brewers” get their name?

Many Milwaukee sports teams were called “Brewers” in honor of the city’s main industry. This tradition did not bypass the Seattle Pilots baseball club, which played in Seattle for only one season, then moved to Milwaukee and had to change its name.