Milwaukee Brewers is a professional baseball club that has been playing MLB since 2000. Previously, it was part of AL (until 1997) and NL (until 1999). Its location is Milwaukee, Wisconsin. The time of occurrence is the 1969th.
The franchise story began with the Seattle Pilots team. After playing a year, she was declared insolvent. This event happened six days before the opening of the next season. This fact forced the club to move to Milwaukee urgently. There was not a minute left to order a new form, so he had to replace the symbolism.
The initial franchise – Seattle Pilots – was concentrated in the hands of William Daley and brought him losses. After bankruptcy, she passed to the then League Commissioner Bud Selig, who managed it until 2005. It was he who initiated the move. Subsequently, he transferred the team to the NL Central Division: Milwaukee Brewers entered it on November 6, 1997.
Selig independently engaged in a franchise from 1970 to 1992 and then transferred control to his daughter – Wendy Selig-Prieb. As a result, she became the acting head of the club and led him until 2005. But before that, on January 16, 2004, Selig announced that the team was up for sale.
In September of that year, Brewers announced an oral agreement with Los Angeles banker Mark Attanasio. The official transaction took place on January 13, 2005, and cost $ 223 million. In addition to Attanasio, today, the group of owners includes Harris Turer, John Canning Jr., David Uihlein, and Stephen Marcus.
The club received its second name in honor of Milwaukee’s brewing traditions, which has been famous for them since the 19th century.
Over the 45 years of its existence, the Milwaukee Brewers baseball team has changed several logos. The most famous version is dated 1978 year. She was chosen based on the contest’s results, where Tom Meindl, a student of the graphic design department of the University of Wisconsin-Eau Claire, won. His logo had a twist – the original letters “m” and “b.” With the 25-year milestone approach, the club decided to change its symbolism, but the result did not suit the fans. The brand name has been changed again.
Meaning and History
Having survived the relocation with the name change, the team, of course, embarked on a redesign. Before that, she had one emblem, and after that – seven. In total, the franchise has eight, in fact, different personal identification marks. The most successful version is recognized, which appeared in 1978 and lasted fifteen years. In 2020, the team returned this option.
In the first year of existence, the club was in Seattle and was called “Seattle Pilots.” The emblem consists of a red ship steering wheel, inside a classic white baseball ball with the inscription “pilots.” The steering wheel is decorated with two yellow wings on the left and right sides.
1970 – 1977
A year later, the team moved to Milwaukee and renamed the club to Milwaukee Brewers. Inside the yellow ring is a drawing a player Beer Barrel Man whose body is a beer barrel in a yellow cap, who is swinging a bat. The inscription “Milwaukee” is above the picture, and the word “Brewers” is below it. The name of the team is made of dark blue.
1978 – 1993
The 1978 logo was selected among more than 2,000 applications from professional and amateur designers at a competition in November 1977. Tom Meindl, a student of art history at the University of Wisconsin-au-Claire, designed the logo and received the first prize of $ 2,000. The logo includes the blue letters “b” and “m” as the club’s initials, forming a baseball glove with a white baseball in the center.
1994 – 1997
January 15, 1998 Brewers presented their first new logo with completely new team colors. The design began in 1992 when the Milwaukee Brewers contacted Major League Baseball Design Service to create a “new look” in line with the new 21st century. The finished material first appeared at the opening in 1994. Inside the black with a brown-white outline of the rhombus, there are crossed letters “M” and “B.” Below them are two green crossed baseball bats.
1998 – 1999
The 1998 logo did not differ much from the previous one. The initials “M” and “B” all also symbolize the full name of the team. The main colors remained brown, black, green, and present everywhere, white, as a contour.
2000 – 2017
In 2000, the Brewers completely changed the concept of the logo. The background is a black ring with a golden Milwaukee inscription, inside of which you can see a classic white baseball ball. The small branches of barley on the ring are not depicted by chance, as they symbolize the roots of the team and the traditions of the brewery in Milwaukee. The inscription “Brewers” is on the top of the picture.
2018 – 2019
The current version is completely different from the four previous versions. It depicts a curly “M,” which, as conceived by the developers, personifies tradition and modernity. It denotes the name of the team and conveys the importance of the brewing industry in its support. For this, a graphic symbol is placed on the spike, symbolizing the Milwaukee Brewers base.
On the team emblem, a large dark blue letter is located on a light background. Graphically, it is served as if written by hand. It has a triple edging – with lines of white, muted golden and blue. The font is simple, without notches. The golden-blue spike is elongated and occupies the entire space under the letter.
2020 – present
Creating a new logo for the team came up with the club’s management back in 2015, and only in 2020, it was possible to realize it. In 2020, the team introduced a new official logo. The developers took the most interesting logo, created in 1978, as a basis. Its highlight is two stylized letters. They fit so well into the baseball context that they fell in love with fans and made the emblem widely recognizable.
It shows an unusual glove, which harmoniously depicts “m” and “b.” The index, middle, and ring fingers form the first letter of the club’s name – “Milwaukee.” The thumb, together with a part of the clenched palm, conveys the initial symbol from the second word – “Brewers.” And the baseball serves as the in-letter gap.
A successful logo was once chosen out of two thousand options proposed during the competition. Its author is Tom Meindel, a fan of the club and a graphic design student at the University of Wisconsin-Eau Claire. He drew it out of boredom while he was in a psychology class. At first, the sketch was rough, but then Tom refined it and brought it to the right level.
In addition to the stylized glove with a ball and two letters, the modern emblem also features a dark blue background in the form of a circle with triple edging. Above and below are the parts of the team name. Other versions contain crossed bits, rhombuses, a capital “M,,” ears and rondel with horizontal lettering.
For the 25th anniversary, the management decided to present a “serious” logo, entrusting its development to specialists. As a result, in 1994, a variant appeared with crossed baseball bats and two key symbols – “M” and “B.” The designers have also changed the palette – now it has become a little darker. This version has often been criticized as unsuccessful and uninspiring.
Font and Colors
The logo uses a classic typeface – printed, with serifs. The letters are located far from each other, so they are well perceived visually. The color scheme is composed of gold and two shades of blue (royal and dark).