Moonpig Logo

Moonpig LogoMoonpig Logo PNG

The Moonpig logo creates a bright and memorable image, bringing a genuine smile to the viewer. Its design shows creativity and uniqueness, emphasizing the brand’s goal to bring joy and positive emotions through its products. Every design choice reflects an individual approach, showing that the company cares about its products fulfilling their purpose and providing warmth and positive experiences. The emblem evokes associations with warmth and care, creating a sense of ease and comfort, where each product is not just an item but a piece of care and attention embodied in bright and pleasant emotions.

Moonpig: Brand overview

The Moonpig story began in 2000 when Nick Jenkins founded the company in the United Kingdom. Noticing a lack of simple options for creating and delivering personalized greeting cards, he decided to start an online business to fill this gap.

The name “Moonpig” came from Jenkins’s school nickname. He initially funded the project with approximately £500,000 of his savings.

In its first year, the business focused on developing a platform allowing users to create customized cards online. Although the process took longer than expected, the site officially launched in 2001.

Between 2002 and 2003, the brand actively expanded its product line and improved printing techniques. The company invested heavily in new card designs and high-quality printing equipment. 2004, it launched its first major TV advertising campaign, significantly boosting brand awareness. The catchy “Moonpig.com” jingle became widely recognized in the UK.

In 2006, after six years of operations, the company posted its first profit, marking a major turning point. This demonstrated the viability of its business model and paved the way for future growth.

In 2007, the team opened a production facility in Sydney to enter the Australian market, marking the beginning of its international expansion.

The launch of a mobile app in 2009 further streamlined the ordering and card-making process for customers. The brand added flowers and gifts to its product lineup that same year.

A key milestone was the company’s entry into the US market in 2010, the largest greeting card market in the world.

In 2011, the business was acquired by Photobox Group for £120 million. This acquisition created new growth opportunities by combining card services with Photobox’s photo printing offerings.

From 2012 to 2013, efforts focused on increasing production capacity and integrating with Photobox Group while continuing to improve print quality and the technological platform.

2014, the website and mobile app were enhanced with a new user interface and more customization options.

During 2015 and 2016, the company expanded its range of gifts and accessories and upgraded its delivery system with new options for faster shipping.

In 2018, a rebranding updated the visual design and positioning to attract a younger audience.

In 2019, new features were introduced, including enhanced personalization tools and social media integration.

In 2020 and 2021, platform improvements and an expanded product offering allowed users to create new personalized gifts.

In 2022, the company focused on advancing digital technology and enhancing the user experience, further expanding its international presence.

Over the years, the business has steadily grown by combining traditional personalized product manufacturing with technology innovation. The brand has developed a successful online business model in the greeting card and gift industry by adapting to evolving customer needs and technological advancements. Its success is largely attributed to its ability to blend mass production with a personalized approach for every order.

Meaning and History

Moonpig Logo History

What is Moonpig?

This popular platform for personalized greeting cards and gifts transforms the traditional card-sending process into a convenient online format. It allows users to create unique personalized cards and pair them with carefully selected gifts, such as flowers, chocolates, wines, and personalized souvenirs. The platform offers creative design tools and a wide selection of templates, enabling customization of everything—from greeting cards to wedding invitations—with personal images, text, and illustrations.

2000 – 2011

Moonpig Logo 2000

The first emblem combines a fun image with the web address for ordering, making it a powerful advertising tool with both practical and aesthetic value. The illustration features a lunar pig in a spacesuit—a vivid character that reflects the essence of the service’s name. This name comes from the founder’s school nickname, adding a light and playful tone to the brand’s work.

This choice of symbolism conveys the feeling that the website operates “with energy,” creating cool and memorable greetings. The logo conveys the energy and cheerfulness important for those who choose personalized gifts and creative solutions. The purple color of the emblem, symbolizing creativity and imagination, perfectly highlights the company’s focus, which is known for its approach to creating unique gifts.

2009 – 2017

Moonpig Logo 2009

By 2009, after Moonpig captured 90% of the country’s greeting card market and attracted 2.5 million customers, the company celebrated this achievement by updating the logo’s color palette, making it brighter and more saturated.

While the image and text remained the same, the emblem gained sharper and thicker outlines, enhancing its visual impact. The helmet in the image now appears more three-dimensional: thanks to the glare on the glass, it is perceived as a sphere rather than a circle. The raised eyebrows made the expression of surprise and shock on the pig’s face even more noticeable, adding more character to the figure.

The website address is now outlined in a single color, and the letters have become bolder, standing out with a darker shade. This updated logo looks much more lively, reminiscent of a vivid cartoon frame, making it even more appealing to the audience.

2017 – today

Moonpig Logo

The Moonpig logo underwent noticeable changes after the ownership switch to Exponent Private Equity. It now looks much more modern, playful, and vibrant due to the use of pink and soft shapes. The text is done in a single color—a soft pink—that creates a feeling of kindness, lightness, and a positive mood. This color is associated with something playful and kind, perfectly matching the brand’s focus on sending personalized cards and gifts.

The font is one of the key differences. It is sans-serif, with rounded and smooth forms that appear friendly. The letters in “moonpig” are slightly different in height, creating a sense of dynamism and movement, as if each letter has its own life while still forming a harmonious whole. The playful approach to the letter design emphasizes the brand’s creativity and unconventional approach to product creation.

An interesting design element is the slight curve of the entire text. This gives the logo a sense of movement and lightness as if the text were floating in the air. It creates an association with ease and fun, reflecting the joyful moments tied to greetings and cards. The curve hints at the personalized nature of each card or gift from the brand, emphasizing the importance of individuality and originality.

The name itself is unusual and memorable. “Moon” hints at something magical and special, while “pig” adds a touch of playfulness and humor to the brand. These two words create an image of something unique and creative, perfectly fitting a company that helps people send personalized cards and gifts.

The Moonpig emblem conveys a feeling of emotional closeness. The pink color, soft shapes, and playful letter design create the impression that each card sent through the service carries a bit of the sender’s soul. The brand’s key idea is to make every gift or greeting unique and personal.